Welcome to the 15th transparency report (subject to april2016). From a business perspective, this is a series that shares everything that happens in codeinwp and themeisle. Every month, I will try my best to deal with the most interesting things, say my opinions on * people *, and share my plans for next month. Click here to view previous reports. One of the good and bad readers pointed out that the report did not work or shared too much negative content. I’ve been thinking about it for days I must agree. What he said is absolutely right. The
But I am a little wary of the idea itself. On the other hand, knowing what kind of mistakes someone has made may help you avoid making mistakes. But on the other hand, when we talk about online marketing or operating business, there are few \
Finally, good. I have a personal prejudice against good things. Mainly, it’s just human nature. It’s always better to talk about what works than to feel it doesn’t. It is worth mentioning that many of our mistakes are shameful. The thought of them gives us goose bumps, not to mention being told by others. But I have to go here anyway. Let’s do the following. First, I will share some of our worst mistakes. However, in order to balance them, we will also mention the best decisions we have made so far. Male or female start a big deal:
How to lose $3750 in a single promotion \to click on marketing twitter, a few months ago, we tried to promote parallelaxone to more than one million pocket users (e-mail press release publicity). The price of this product is $3750. We got 171 new free user accounts. $22 per user. And this does not mean that pocket is bad for promotion. But obviously, our product and marketing information did not arouse the response of ordinary pocket users at that time. There may be many reasons. There may be more than one small sawtooth that is not working, or there may be only one large sawtooth. The
No matter which side, the economy is not good. It is obviously a bad deal. Then it was upgraded in the uxbooth press release. This time, we got 88 free accounts for $950 ($11 per user). We also tried many buysellad deployments and finally paid $10+ for the free account. Adwords is not very good either. We will focus on free themes, spending about $2000 a month, and each free theme costs an average of $1.50. Now let’s be clear about what all the above means to me and the kind of message I want to convey here. The
It’s not because I’m busy with my money that makes me shrink back. You’re welcome. It should be easier to operate. Because I know that it is our responsibility that all efforts cannot be realized. If you are better prepared, you will get better results. We are ashamed because it is our fault. (please note that as you can see, most of the efforts described above are focused on free themes. My current goal is to use one of the best sources of free WordPress Themes to attract people to the charging plan. This is a direct promotion of the current charging theme.) Male male
The first introduction of the terrible error parallelaxone
Created dirt parallelax one. It didn’t seem like a bad idea at the time, but it was found that the theme was WordPress. Problems arise when you decide to submit to the org directory. All of these topics are named in lowercase letters, and a trace is automatically generated based on this. Therefore, it will end with two versions of the same topic (parallax-1 and parallax one). Therefore, no sub topic can work in two topics at the same time. In about six months, Disqus has constantly changed cooperation links on codeinwp blog Effectively helped us lose quite a lot of money. This was actually a problem for Disqus several years ago. The following is a post dating back to 2014. The
Design is not a priority when developing new topics takes too long. In retrospect, I think it was a huge mistake. Moreover, from the results of the redesign questionnaire of array themes, the most important consideration when people buy word press themes is design. For what reason (?) It is recommended to edit part of the zerif Lite code directly in the default GitHub of the theme Then I forgot to add one \
To reduce this risk, we are now protecting the production branch of subject development and plan to integrate Travis CI. Needless to say, I am WordPress. Directly stopped uploading updates to org. You may have seen the pattern here I prefer to work faster on marketing and products, or release product updates as soon as possible before delving into all possibilities. I am trying to improve this aspect of my nature, but my heart still has the tendency to wander. Well, at least I won’t cause new fatal errors when I edit the theme file by hand. The
At the company level, we also began to pay more attention to better work priorities. I mean, most of last year we were busy building new themes, rather than modifying the problems of existing products or focusing too much on the design of things. As a result, I began to lose sleep because of this. Because we know that design is a secret source, we need to change. Therefore, in some radical stages, we decided to carry out spring cleaning and abandon many themes. It does not mean that the quality of the topic is not enough from the perspective of source code, but that the design is not simply on the main point, and the topic cannot be viewed upward from the category. It seems better to drive them out of their misery and build a better looking new thing. The
Let’s pass the buck. One of the reasons for several questions about the direction of our product work is WordPress. Org rules seem to change more frequently than new topics. For example, two topics are built on the same back end. Two reviewers review every 3 weeks. One is not bad. The other gets a complete list of new \
Although it does not provide much sales, as time goes on, you do not have to wait for higher permission to review the task by 6 months, so you can create better products as time goes on. A good decision is good, but a bad one is enough. Let’s talk about the best decision we have made so far! We invested in the initial partnership. It is always worth having a good partner. For example, colorlib sent 400000 visitors last year alone. We have also successfully cooperated with nimbus themes magazine and other companies. In other words, the core here is to find (a) good partners. More importantly, find partner deals that guarantee (b) a win-win outcome (you, partner, audience). Male invested in connected products. As we have found, it is very effective to have three connected brands, which may be better than having a brand that attracts everyone’s attention (I think). I mean: Codeinwp and justfreethemes are included in the first three recommended projects of theme, accounting for 23% of the free last month. Now, we are working on organic communications, which is the best access channel to generate 25% of all . Male topics are translated into more than 10 languages. This is what I mentioned in my previous report in December. We did this for several reasons. First, it opens up the international market for us in a huge way. And now WordPress Org also provides how the recommendation \/ popularity tag works. By default, translated topics are much more likely to be displayed to visitors from countries \/ regions that do not use English. This has had a great impact so far. For some topics, the actual number of (and these) has doubled. I spent about $4000 on this job (mostly with upwork contractors). The volume of \wordpress topics translated has increased by 2 times. For more information, see here. For twitter, I did a lot of click a\/b tests. A\/b testing is always a good investment, regardless of whether the test results are positive or negative. A\/b testing allows you to simply remove speculative tasks from your daily life and validate assumptions with raw data. For example, a recent test involved a new landing page for zerif pro+ inline checkout. At the time of writing, the new version (below) had 16% more transformations than the old version. Male investment expert. As an entrepreneur, you can reconsider when you hire people who demand a high salary, especially when this proportion is more than you earn per hour (think about it). But I want to emphasize that this is correct, because the value delivered is still an excellent investment. Author, blogger, designer, developer There is a reason for their high proportion. New acquisition! As has been mentioned many times in the past, acquisition is one of the best ways to grow in both the niche market and the market. They can pursue other branches in the market, not only generate news in the industry, but also may decide to immediately expose to new audiences and follow up as major products. Therefore, last month, we purchased two excellent plug-ins from Brice capobbianco of b*web and grew a large codeinwp product group. Plug in: feedzy RSS feeds – this is a great way to import external RSS feeds and use them on your site. Male Adblock notify – don’t you want readers to use adbroker? This plug-in allows you to solemnly request that the corresponding interceptor be turned off. Although we haven’t done a lot of work with this plug-in, we are planning some great things!
