Welcome to the 12th transparency report! In this series, we will discuss all the work done in codeinwp (from a business perspective). I try to focus on interesting things and things that play an important role in our business growth. This means the current progress, success or failure, strategy and so on. (please view all previous reports here.) This issue describes what happened on coudenwp in january2016. Use SEO to accumulate the story time of word press experience. More precisely, it’s private conversation time. If you don’t like it, scroll to the online business advertising section. The
For people I don’t know, I’m not familiar with the WordPress community. About 4-5 years ago, my world was still SEO. I am very enthusiastic about it. We have created hundreds of small partner websites and conducted a lot of consulting work. Finally, codeinwp was created through consulting +seo combination. My initial goal was to rank \
SEO is very challenging and interesting. But after doing this for a while and playing cat and mouse on Google, I realized that this might not be the field I want to be involved in for a long time. As the name suggests, every week – I mean every week – someone shares failure stories with Google as a major villain. New algorithm updates, new manual measures, new penalties… All these make people lose thousands of SEO business overnight. I need to be outside. I would rather learn how to build a brand, how to communicate real value to people, and spend time building a long-term sustainable business. The
This is basically the way to start themeisle now. In fact, I am too tired and annoyed with SEO, so I didn’t do SEO work for themeisle. I’m even worried about H2 and the so-called \
But. The ghost of the past SEO hid in the dark and wanted to whisper suggestions in my ear… After two years of operation, I finally knew how terrible things themeisle had done on the search engine. I mean, we – I – we ignore too much about our SEO. For example: the whole site has a terrible category structure, and there is no internal connection at all. By default, the theme presentation is set to Noindex, informing Google that it must ignore more than 1000 root domains connected to the presentation. Some test pages (such as \
We first discuss imperfect class structures and inner rings
It is the tribe of Ke. The URL structure of the original category is as follows: Themeisle Com\/\/category\/free This doesn’t help much to inform Google or visitors of what’s happening. Change to a more descriptive setting: theme. Com\/wordpress-themes\/business\/ also updated the page structure and added some H1 and H2 tags to the category page. We put it near the top of the page so that all users who directly access Google pages can clearly understand it. The
The internal link structure has also been updated. Currently, all category pages are linked to other categories, and all individual topics are linked to assigned categories. We are monitoring the impact of this on ranking \/ traffic and looking for other page optimizations that can be performed. We see that the organic flow has increased by 20% due to the simple modification on the surface. Documents. Themeisle Due to redirection to com (currently accepting 1600 sessions per day), the primary site loses about 200 visits per day, but it does. Please read the documentation here. The
Therefore, the lesson is as follows (for me and you). Don’t spend too much time on SEO. There are more important things to do when building the business. But don’t completely ignore Google’s advice. There are many small-scale optimizations, which do not need any trouble and have a great impact on the overall results. Does your business need online advertising? Note: OK, now let’s start The banner is not dead yet. I know Banna’s CTR is much lower than x years ago. Although it is possible, the oil price has also decreased since 2012, but there are still enough oil chaebols around. The
What I want to say is that although Banner’s efficiency has decreased, it still hasn’t fallen to zero. For example, banner ads still have 2000 clicks per week. These clicks will then result in approximately 110 conversions per week. In other words, the performance of each banner advertisement is also very different. For example, it is not uncommon for banner ads to get 10 times more conversions than other banner ads. An important aspect to realize is that these huge differences may mean the success or failure of the whole activity. In other words, the poor performance of banner advertising does not mean that we should give up banner advertising completely. The
Let me give you an example. Here is designrfix. This is the original banner ad imported from com. The following are two new deformations. Now result: Original: 281047 exposure, 80 clicks =0.03%ctr. Alternative 1: 123349 exposures, 969 clicks =0.79%ctr. Alternative 2: 120941 exposures, 932 clicks =0.77%ctr. Variant 1 makes CTR 2500% higher than the original banner advertisement. It’s huge! But this is not the biggest change we have seen in those tests. This time it’s cssauthor. Com. Version 1:
Male version 2: maleresult: Version 1: number of exposures 16176, number of hits 272=0.17%ctr. Version 2:98007 exposure, 1935 click =1.97%ctr. The banner is not the end of the game. We also experimented with Adwords. In fact, we have been experimenting with Adwords for several months, but we have decided to intensify this effort. I hired a consultant to help us. I hope that data will be shared here soon. The ultimate lesson is this. No matter what advertising method is used, please keep testing. And more importantly, advertising failed, so advertising methods
That doesn’t mean you failed You’re just not good at that. Explore the new market Etsy with the theme of selling. Have you ever been to com? Maybe so. But have you ever visited the WordPress theme? Yes, so am I. Therefore, Etsy has more than 500 sales themes, which makes me quite surprised. It reminded me that I decided to do a quick test. This is our Etsy La Femme list. Now you can buy \wordpress theme in Etsy To tweet, click the sales page, which is similar to the themeforest page with a large image at the top and detailed information at the bottom. So far, the click through rate is about 20 times a day, and there is no sales. But as the previous paragraphs said, \
I’m trying to show all the features of hatema. Ideas are actually displayed. It’s not just talk. In order to see the most effective, we are making various demonstrations. Created a new video presentation for zerif! I think that’s great, but please feel free to say what you think. We are contacting some talented designers (Ashley of curio, etc.) to discuss their unique new theme projects in terms of presentation and purpose (we haven’t done so much recently). The site will launch a new purchase history page and a new checkout mode to simplify the user experience. We are looking for a better way to show the power of my favorite plug-in, recover old post. Launch a new site as a demonstration of the plug-in. That’s all! I have really spent a lot of time on my career since I came back from my holiday trip. On average, I use about 80 hours a week to find new business ideas and identify all the things that need to be improved in the coming months (some of them are listed above). Ah, and my first podcast experience. I was interviewed in WP innovator podcast, gags \11 – WordPress themed business operations. Please feel free to listen and tell me what you think. I hope it doesn’t end with my only podcast. I hope you can hear from me more often. The income details (January 1 – February 1) of January are as follows (in the self tracking system). Compared with the previous month, it increased by 14.9%. After December, the situation began to improve. In the sales report, it is also called \
