This is part 2 of the e-mail marketing case study. The first part discusses creating general lists and e-mail marketing strategies, growth rates, subscription forms used, tools used to run these forms, e-mail service providers and their reasons, and how to convince people. subscription Please confirm before passing this section. Now that we’ve discussed all the e-mail marketing that happens in the blog itself, today we’ll focus on what happens inside the subscriber’s inbox. This includes all the information we send, the results we get, the activities we are running, and so on. Most importantly, it doesn’t work. Male male
Overview of the types of email we send by default, we usually send two types of email. \
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, company address, partner public (part of the e-mail contains a partner link, but it is in the template by default). Male male
The frequency is current. We send an email every time we post a new post. Usually every Monday and Friday, every Wednesday. In addition, we are ready to Well, we send exclusive content emails every time we need them. This may be what we can do better. It is to introduce a kind of calendar. All in all, we send about 2 emails a week to the default blog list. The links we use – what, why, how to mention several paragraphs above, in general, there are several different links in the email. First, there are two main links: image links and button links. The
The two main links are very simple. We just want to provide the main post with the required exposure so that everyone knows what it is about. There are then several blocks that contain additional links. So: the reasons for using androg are as follows: If someone passes the two main links but doesn’t click, it means they are not interested at all, or the information is not attractive enough so far. This additional link block is designed to solve this problem and get more clicks. Here, links are made to specific sections of the article (separated by HTML tags). The anchor used is a combination of the actual subtitle of the article and some of our company’s copywriting ideas. The
This link block shows 21% additional clicks. (in other words, CTR increased by 21%.)# Here are some ways to improve e-mail \; marketing CTR by 21%: Another benefit you can get from using click to tweet is that you have done an excellent study of the power of duplicate light sources. For example, the following is one of our reports (for emails that recently mentioned our tutorial): As you can see, the first sentence is very conspicuous, and you can get most of the additional clicks. This kind of data has many uses, for example, when you think of new content ideas. The
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Male http:\/\/getdatadriven.com\/ab-significance-test Another type of link that we have experimented with (and continue to use every time it makes sense) is the shortcut link. Example: by default, shortcut links are for enthusiastic fans. They don’t need to spend time reading e-mails, but they prefer to go directly to blogs. Statistics show that if the shortcut link is in the e-mail, it accounts for about 36% of the clicks in the e-mail# How does the shortcut link of emailmarketing provide 36% click through rate? If you want to tweet, how do you use click? I think there is only one requirement. E-mail messages must be long enough to have space to contain real shortcut links. That’s how we do it. Each time there are enough copies, the beginning section contains a link. The
Male take out. Always get more links and more clicks in email. It is linked (through regular links and shortcuts) at the same URL
It’s as simple as linking several times. However, if you want to go further, please create a customized anchor in the content, and then link to a specific part of the article several times. We obtained the open ratio and CTR, so I took our last 20 activities and gave the average value of the figures. The general opening rate is 26%. The average CTR was 5.8%. But I don’t believe that’s a very useful number. I mean, it’s greatly influenced by the split tests we perform and the number of links in each email. The
In other words, when calculating CTR, there are many elements in the graph, and it is much easier to view the disclosure ratio. Each email has only one title, which is the recipient’s main decision point. The following are more in-depth statistics. On average, for every e-mail we send: 5.3% of the clicks occur on the default image link. Male 17.9% of the clicks occurred on blocking additional links. ‹ 37.2% of clicks occurred on shortcut links (for corresponding e-mails). ‹ clicking 59.1% occurs on the default button link. Not only that. Of course, most clicks and opens occur within the first 24 hours after the email is sent. But more interestingly, 60.3% of the clicks occurred within the first 5 hours# 60.3% of e-mail marketing clicks occurred within the first 5 hours. To tweet, click the next example is the distribution of hits (green) and publicity (blue) of one of our activities on the timeline. All points are time. Because you can see such figures and statistics, you decide to use a high-quality third-party tool (sendinblue in this case) to send e-mail. It may be cheaper to use one of Amazon’s servers or do everything within the company, but it does not provide this insight. I suggest you take a similar path. Choose an email service provider and let them do the hard work. This way you don’t have to worry about delivery possibilities, complaints, spam filters, etc. Male long email copy vs. short email copy – which is the best? Ah, yes One of the most common problems in e-mail marketing is: Should I send short or long mail? Warning. The most useful answer in the world is coming. Varies over time. Sorry. But it relies mainly on this. Do you have much to say? In addition, there is no reliable data to make the method more advantageous. The following is one of the tests: Long email – open and ctr: maleshort email – open and ctr: maleagain, the difference between open No one knows why it is there. Let’s take a look at the statistically observant values. This is the result of the split test, i.e. version a is a long email and version b is a short email. Large numbers indicate open and small numbers indicate click. As you can see, these differences are not statistically noticed Or maybe, but do you need to investigate more deeply? I mean: A long email is a content email. This means that you can share your own information and connect directly to multiple tools \/ solutions in the body of your email, rather than to posts on your blog. Some of these links are Federation links. There were 134 product clicks in the email. But short email takes a different approach. Instead of connecting to a product, I connect to a blog resource and then to the same product. Visitors to this page clicked the link 46 times. Conclusion? Long emails perform much better (click through). In fact, we provided 191% more clicks. Frankly, I expect that when I set up this test for the first time, short email will perform better than long email. On the other side
