Do you want to redesign your website but fear losing your SEO ranking? Many website owners are afraid to redesign their websites because they are afraid to do so. After investing a lot of time and energy in digital marketing, I certainly want to maintain the ranking. But the truth is that as people’s preferences change, the longer it takes to redesign, the older the site looks. In addition, new design approaches often improve functionality and experience for your site. Therefore, redesign can not only make the site look more modern and updated, but also make visitors happier. Happier visitors will create more clues! The
In this article, we will share a step-by-step guide on how to redesign a website without losing SEO rankings. A brief summary of the steps that will be taken today to describe how to redesign a website without losing SEO is as follows: catalogue Site backup Create the sites being maintained page 3. Confirm the current SEO ranking 4. Keep the same content and structure 5. Perform page optimization of content 6. Test the new design at the preparation site. 7. website startup 8. Post IPO audit we know all this sounds overwhelming, but don’t worry. We will discuss them in detail and simplify them as much as possible. The
1. as a precaution for website backup, it is recommended to always create a backup for the existing website before starting the website redesign. Theme files, plug-ins, and databases must be backed up. In this way, you can restore the website to the previous version even if things are going in an unexpected direction. Creating backups is actually very easy. The simple step in this guide is to create a web site backup using a plug-in called updraftplus. Male 2 The site being maintained page creates a site that visitors do not want to see broken pages or broken links when visiting the site. Therefore, it is best to turn on maintenance mode as long as it takes to change the contents of the page. The
The best login page builder of WordPress, seedprod, makes maintenance mode pages easy. It is a powerful login page plug-in, but it also contains pre built release plan pages, 404 error pages, and word press maintenance mode pages. These modes can be turned on and off without quick clicks and tedious tasks. Seedprod contains everything you need to activate maintenance mode on the web site. You can choose from the growing library of maintenance mode templates to start early. The
Or use the pre created page part and page block to create the page from scratch without code. These sections and blocks have their own templates, so you don’t need to be a design expert. You can also add a selection form, a gift form, or a consultation form to the maintenance page to add an email list while redesigning the site. Here, you will learn how to switch the site to maintenance mode. Before you stop maintaining the page, make sure you test everything in the preparation environment. 3. after setting the current SEO ranking confirmation maintenance page, it is very important to collect the website SEO data before changing the website design. This helps you compare the performance of your site after changes. The
To do this, navigate to the Google Analytics tracking tool and export a list of top performing blog posts and pages. Male then navigate to Google search console or a tool for tracking keyword rankings and individual page rankings. If there is data, it can be ed and saved safely, and the design can be changed and compared. 4. in SEO data collection with the same content and structure
Second, you should consider the content and structure of your site. In short, when updating the design, you should try to keep the content of the web page unchanged. The
The site structure represents the hierarchy and URL structure of the site page. Therefore, you must not add, delete web pages, or change URLs. However, if you decide to change some pages or URL structures, you must implement 301 redirection. This may be complex, but it can be created more easily using plugins such as allin One SEO. The redirection manager addon of all in one SEO simply manages 301 redirects and 404 errors. Simply paste the old URL and the target URL into the fields provided. The
There is also an automatic redirection function, which can redirect users and search engines to new content each time the URL is deleted or changed. 5. after performing page optimization design changes on the content, you must now perform in page analysis on the content. If you need optimization help, please refer to this detailed SEO Guide for beginners. When designing the website, please keep the title, title, meta description and content body the same. In addition, you must create spreadsheets to help you compare possible changes during the redesign process. You can create a spreadsheet similar to the screenshot below. The
Male 6 Test the new design at the preparation site. The next step is very important! Please read this twice. Each time a website is developed or redesigned, it usually needs to be executed on the dump server. This is usually done to audit the site and test the functionality. If errors are found, they can be easily resolved before the site is activated. The biggest nightmare of SEO is forgetting to select the check box, which makes the search engine unable to generate the index of the website. If you forget to select this check box, the dump site will also be indexed, and Google can reduce the ranking of duplicate content. The
You never want that to happen! Please check again before starting the operation on the dump site. 7. the website begins. Now is the time to test all efforts. Publish the new site to the live server and remove it from the staging environment. Turn off maintenance mode and notify visitors of the new design. Report possible errors to help. 8. activating the audit site after listing will not end the work. You must ensure that there are still errors. \
During the audit, there are several points that need to be confirmed. Learn more about: Test the highest performing content and make sure it works. SEO checklists can be helpful. If implemented, check all redirects. Make sure that the meta description, title, and title remain the same. Compare the page speed of the new site to the old site. You can use a variety of tools, such as the WordPress speed test tool, to test the page speed. Remove word press plug-ins that are no longer needed. The website may slow down. Sitemap Check the XML for 404 errors. If found, please modify. Test compatibility between browsers. The easiest way to do this is to open the same page in another browser and make sure it loads correctly. Make sure the website responds 100% to mobile devices. Copy the tracking code into the new site design to avoid losing valuable data. The audit process is now complete. But even after all these confirmations and Reconfirmations, the web company
The site may still have some errors. As mentioned earlier, the best way to find these errors is to ask the visitor questions. They will send you error reports for free. All you have to do is make it easy for them to declare. You can request a reply, send an email, or fill out an error report form. If there is no final reference roadmap for website redesign, it may be very difficult to redesign the website without losing SEO. Before you decide to create a new design for your site, make sure you have completed the job. Monitor the staging environment and the new production environment. Remove any errors found by the dump site before applying the new design. In addition, sometimes an audit is required until there is no error. Hopefully this guide will help simplify the process. If you want to learn how to market before you start the website, this guide will provide you with ways. During this period, like on Facebook, follow on twitter, and view the latest word press guide.
