We live in an era of big data and in-depth analysis. In this era, the value of enterprises changes with the information of enterprise operation, which is well understood. The same is true of e-commerce website stores. In order to publicize and support e-commerce efforts, a large number of services have emerged over the years. Google Analytics is probably the most popular. But in many web stores, this may not be the most effective. Moreover, in the fierce competition of online sales, anything except the best tools may lead to high costs. The
Therefore, it is becoming more and more important for web stores to recognize the most influential tools in the industry, such as metro. The multi-functional integrated e-commerce analysis service launched in 2014 has rapidly expanded its business since then and has won high praise. English only, English, Spanish and Russian supported, extensive international business supported. But is it suitable for monitoring, managing and improving its own e-commerce website? We have a chance to get a full demonstration from Metro. This is the way that works for us. Metro’s data analysis and first impression of accessing CRM Metro is the process of connecting software to the web store through a fast and simple installation process. It takes about 5 minutes to complete and is designed to seamlessly connect with all Magento, woocommerce or Shopify stores. The
However, this does not mean that one of these three services is required. Integrating Metro is relatively easy even with other e-commerce services or custom platforms. After installation, a comprehensive dashboard containing all e-commerce core achievement indicators (KPIs) reports of online stores will be displayed. Core performance indicators (KPIs) are industry standards for measuring performance types. KPIs are often used to assess the success or success of specific activities in which an organization participates. Details include: \
The value of this information should not be underestimated. People can see all parts of the revenue stream, such as what channels they use to find your business and where to get the best revenue, which is very important for understanding and influencing the characteristics of the future results of the business. The biggest advantage of instant available Metro Analytics: the network traffic report of the software is a good way to confirm our highest performance channel and find a place to focus on the next step of marketing efforts. Through past data processing, accumulated store data can be easily imported before Metro is used to analyze the entire operation range. Through elasticity analysis, you can track repeated orders, determine the ownership rate and product sales of each order, and make improvements based on information throughout the activity. Learn how to attract hesitant shoppers and paying customers through conversion panel analysis. Product performance tracking provides a fantastic window into how to optimize product demonstrations and marketing campaigns. Although the in-depth insight into our stores is encouraging, it is still only half of Metro’s commitment. The platform also provides store CRM (Customer Relationship Management) functions and marketing e-mail functions to help adopt an analysis based strategy. The
The most noteworthy of these CRM functions are: \
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We are glad to know how well the tour guides here are organized, how well they are written and how useful they are. From \
Needless to say, the company will quote the following average value to promise higher results in the first three months after using the service: Male • lifetime customer value increased by 67% • email conversion increased by 39% • maintenance rate increased by 48%… Overall customer satisfaction improved. According to our Metro experience, this figure does not seem exaggerated at all. More obviously, this service actually provides great growth potential for the web store. As mentioned earlier in the test, how Metro differs from other similar services? Metro not only provides services designed to provide the discounts we enjoy above. Therefore, we have reason to know how the software compares with the largest competitors. The
Metro plays a role in both analytics and CRM functionality, so this is how we categorize these comparisons. We also use Google. Google+ is a social network and ID service owned and operated by Google Inc. Google describes google+ as a \
But among all of them, Metro brought something new to the table. If metrio Analytics has used Google Analytics before for Google Analytics, the first thing we see is that metrio is more user-friendly
The enemy. Metro’s installation is efficient and simple compared to the process required to synchronize the web store with Google Analytics. The user interface is designed for web store management and provides a very intuitive experience of navigating through the reporting function. The
Unlike Google Analytics, Metro automatically connects the front and back ends of the web store to immediately and accurately report revenue, order status, and other real-time data changes. In addition, the analysis mainly focuses on customer behavior in order to best predict shopping habits and realize more effective design opportunities. Metro reports are instantly available, so presets such as Google analytics are not required. Worthy of attention. It doesn’t have to be one of the two. Many Metro users maintain the existing google analytics software using both services to manage the analysis of the web store. However, many users fully approve of Metro’s convenient all-in-one platform, leaving Google Analytics. The
Metro’s e-mail function and MailChimp’s e-mail function androg MailChimp can easily send press releases and manage the mailing list of new customers. However, Metro does not provide superior customer personalization, so the efficiency of e-mail activities is limited. Metro also allows users to send emails regardless of the size of the list, but MailChimp limits monthly messages according to the charging standard. In terms of automation, MailChimp provides multiple functions for members with the correct account type. Preset communications sent when a specific timeline or customer trigger is met and template based e-mails are quickly created here. But at the same time, while Metro accomplishes all these and more tasks, it also accumulates more in-depth customization options to complete activities. Data import in the past was another big area of these services. MailChimp does not allow you to import old data from the repository unless you have previously saved an e-mail list. However, Metro combines analytics and CRM capabilities to automatically generate customer profiles based on all past purchases. In addition, Metro provides more than 30 filters ranging from user interests to general activity levels to provide more accurate customer segmentation. Note: Although we like MailChimp and it is a good service, we have no reason to do so for both. Metro does everything MailChimp can do by default. All these costs: Metro pricing plan androg easily provides a free trial version, but Metro does not have a free version. You can view the price page of the service here. Users can also choose from three plans, each based on the previous plan, including monthly payments of $119, $199 and $299. The annual discounts paid are $1.190, $1.990 and $2.290 (saving 2 months of bill expenses respectively). For example, the cheapest \
Users can pay at will without worrying. Final comment: is Metro right for you? We are really impressed with Metro, and we will not hesitate to make suggestions to the existing web store, hoping to apply e-commerce analysis to the operation. Combined with the main functions of other major e-commerce services, the daily management is more effective and simplified as a whole. The user interface is friendly and pleasant. The company provides a strong support network to make calls as needed. However, due to the compelling monthly price list of the service, this is not the best e-commerce analysis for the new online store. Relatively speaking, due to the lack of online store data in the past and the shorter customer contact list to be processed, the small-scale operation at the beginning may want to keep the background until Metro succeeds and makes full use of it. Services. Prior to this, the web store had enough free software, such as MailChimp, to build itself. But at the end of the day, we have no reason to accept what we say about all this. This platform will provide a free trial version on the 14th and provide a comprehensive demonstration, which is the same as the users you visit here. That is to say, you will be pleasantly surprised to know that there is no harm.
