By default, Google Analytics is very good at tracking website traffic, but it relies on JavaScript, so it does not automatically track file , such as PDF, MP3, word documents or videos. Considering the above, this article will show you how to use the event trace file in Google Analytics. The purpose of this article is to assume that you are ready to use your existing Google Analytics account. If you are using web log analysis for the first time, in order to make the setup as simple as possible, it is recommended that you be familiar with the account hierarchy used in Web log analysis. The
Both the example of Google’s account structure and the summary of options in the analytics academy are worth studying. Pole position marketing’s overview of account structure is another excellent resource for describing options in a very practical way. Another item that needs to be checked again is whether the latest generic standalone version of trace code is being used. I will assume that it is true. If you need to upgrade from an earlier version of the script, Google has a wealth of resources to guide the various options that apply. The
In Google Analytics, event tracking using analytics is a method of Google. It provides a flexible way to measure user interaction on the site, rather than fully connecting to page loading. You can navigate to the Reports tab and select behaviors > events to find events in your account. Some events of the activities currently disabled by Google analytics are designed for configurability. Each activity has four basic components, which can be freely adjusted according to needs. Category: a common term for such events. Categories provide a simple way to group similar events together, such as e-books or video related items. Action: This is just the result you want. This may be a separate task of another type to actually , click the play button, or grind. Tag (optional): use the tag to get convenient extra space, including other information you may think relevant. Value (optional): for example, if you know that the e-book conversion rate of Lide magnetic network is 10% of the subsequent products of $150, all can be attributed to the following values$ 15. details of the options for the above components can be found in Google’s excellent overview of analytics events. Now let’s look at how to actually capture data using one of these events. The
Before creating a new event, log in to the account, select properties, and then click the administrator link at the top of the screen. Select the target in the third column view. Here, you should see the three column view shown above. In the view column, click the target link, and then click new target to start setting. Establish activity objectives. You can then enter a name, assign a target ID, and navigate to the above screen, where you can select \
If you add a default event to the page to track events set in analytics, WordPress should now be able to trigger events. The easiest way to add an event trace to an actual page is to use the onclick event to send information to analytics when elements interact. For example, if you have a free ebook to track performance, please add the following code to the relevant link:
