You can view a dashboard that contains an overview of tag manager activities, and you can navigate to tags, triggers, variables, and folders. The
Male tracking tag of Google tag manager. Tags are snippets of code that run on a page and often transfer data to third-party applications, such as Google Analytics. Tags typically run when the page is loaded, but can be changed within the settings of each tag. Set the trigger with Google tag manager. The condition is true or false according to the value set when defining the trigger and the method of comparing variables. The tag is then run using a trigger. Set variables in Google tag manager. Variables variables can be almost all values, some of which are predefined. For example, the \
Male manage folders in Google tag manager. Folders are just ways to configure tags, triggers, and variables. You can create the required folders and organize them as needed. Please pay attention to the version in use. For those who have used version GIT and other services, this is essentially GTM version control. Imagine that you made some changes to the Google tag manager and ended up breaking something, but you’re not sure what it is. Here, you can republish one of the earlier working versions of GTM. As expected, this is the administrator screen. Administrator this section is predictable. Here, you can manage users with account access rights, import containers, export containers, and find Google tag manager code snippets. The
Press the Publish button to apply the changes. One of the most important parts of the Publish button interface. Changes to the tag will not take effect until you click the Publish button. As Google tag manager, Google Analytics settings now know what each interface element is, so let’s set up Google tag manager so that Google analytics can track site visits. To track standard page views, it is easy to set up Google Analytics as the Google tag manager. Click \
Event tracking through Google tag manager GA’s event tracking is a very useful function for tracking user behavior on the site. Provides insight to help you make UX, UI, and marketing decisions. You can track events in various ways, including clicking external links, clicking the video play button, and submitting forms. The event consists of four fields: eventcategory, eventaction, eventlabel, and eventvalue. The first three fields are text and the eventvalue field is an integer. Eventcategory – required, usually an interactive object. Video. Eventaction – this is required and must be the way the user interacts (for example, click). Eventlabel – this is optional and can be used as a classification format (e.g. video name). Eventvalue – this is an optional integer used to represent some form of value. That is to say, the average value of each potential client consultation is £ 50
Toothed. Follow email: let’s go to the first event to follow the click of the link. The
Track all e-mail links (that is, all links that contain \
Quick tip: phone number clicks can be tracked in the same way. Tel: just set a new trigger for the included link click, and then generate a tag to track events in Google Analytics. Click on internal links to track whether people click on mailto: or tel: links, but what if you want to know whether people click on banner ads or click on text links in articles? This is really easy to do in word press, GA, and GTM. In fact, there are many ways to set it, but the really simple way is to use the class or ID attribute. Before setting up anything in GTM, you must ensure that the link to be tracked has a unique ID attribute. Or, if there are multiple links of the same type (for example, all footnote links), all links need to be group specific or (recommended) each unique ID. The way the topic is built determines the next steps. If you can use the word press text editor to edit a link to track, adding an ID attribute or class to the link is a simple process. If the WordPress text editor cannot edit the link, you may need to edit the actual template file to add ID or class attributes. When editing the theme template file, do not forget to create sub themes. In the create variables GTM container dashboard, navigate to variables. Ensure that click class and \/ or click ID is selected. Male click the internally linked variable generation trigger to generate the trigger, click new move, and enter the name of the trigger (for example, banner click trigger). In event selection, click Configure trigger to select just links, wait for tags
Click Save tag and – you guess it – you also generate the next tag. Simple. Google Analytics now tracks every time someone clicks an external link as an event. By tracking YouTube events that include YouTube video event tracking, you can provide useful information about videos that really attract visitors’ attention. Setting up event tracking with YouTube is a little more complicated than the previous GTM example, but fortunately, GitHub has a good repository that can solve many problems. In fact, there are two ways to use this repository to get event tracking that works with YouTube video imbed. We will set it up in a more manual way to understand each step involved. To use other methods related to importing containers into GTM, follow the instructions in the repository notes. Go to custom HTML tag create tag, click new and specify the tag name (for example, YouTube embed API tag). In product selection, click Custom HTML tags. Under tag configuration, copy all the items in the GitHub file and paste them into the HTML text input box (you need to wrap the code as a male or female tag). In the continue clicking fire, select all pages to generate the selection tag and click androg to customize the YouTube embed API tag. Click go to videourl variable create variable new and specify the name videourl for this variable. Under select type, select the data layer variable and click continue. Under the variable configuration of data area variable name text input, enter \
