It may sound like a crab, but it has a psychological basis. If you choose to unlock goal based rewards and achieve success (in real life), even if the day is unproductive, you will feel that you have accomplished something valuable. Based on the sitcom, when you instruct Shaw’s character to complete the housework and work, even if you feel that life is out of control, you will still have a sense of control. Additional highlights when building habitual business in all areas. This is a good example of creating custom products or services by understanding the core needs and problems of customers. The
So, how to find the key problems of target customers? It is necessary to study the psychology of human inevitability. To do this, please see how the product conforms to Maslow’s requirements hierarchy. According to psychologist Abraham Maslow, we have five basic needs, starting with the most important. Physics – this category contains basic tools for survival (ideally not death), such as food, water, and shelter. Safety – we should feel safe at home, safe at work, and in control of our lives. Society – people need to get care and love from others and feel that they are a member of a strong community. Self esteem – we should be happy with our skin, have a sense of self-esteem and a sense of achievement. Self actualization – in any case, when we come here, we will begin to focus on personal growth and the realization of potential. Although critics of this hierarchy suggest that this desire cannot be scientifically quantified, this theory is widely accepted and used by psychologists. Knowing whether your business meets these requirements is the key to making truly convertible layered gifts. After mastering this, you can start to build a free gift proposal. If you have identified one or two key requirements of a potential customer in the above complimentary program list, it is time to be more specific. How do they experience the necessity of this in their lives as a problem that can be solved in your career. The solution you come up with can be used to make gift proposals. It can be an ebook, a video or podcast series, a mini e-course, or a detailed report. Ideas don’t offer everything you have for free, they offer real value. Gifts must also be unique to your business. If the gift contains information that can be searched on Google within two minutes, no information matching the user’s personal information will be provided. Instead, we can provide information that Google can search, but it takes a long time to integrate all the details in a meaningful way to solve customer problems. After determining the gifts offered by the site, you can map hierarchical proposals. Apply the learned layered gift structure habits and core requirements to making free gift proposals that really impress visitors and improve loyalty. To do this, free gifts must be divided into three parts. You must also create a free event that is booked on a regular basis. Follow this step to help visitors form the habit of confirming the website. To help your business implement this strategy, we will analyze the four stages of layered gifts. In step 1, this step will arrange the click inducing copy to let visitors get the first gift through the website or advertisement. You can also create advertisements using the popup pro or slide in plug-ins. Advertising may not cover everything, so please choose the information that can well reflect the business. This includes free bonus gifts, and you should be pleased to state that the offer is only available to new visitors or for a limited period of time upon specific request. And no rope.
Also be clear, you can use gifts. After the first gift in the second stage, inform the visitors that they can go to the website and enjoy the first bonus gift that is actually the second part of the gift. In addition, please inform us of the selected gift disclosure schedule. Finally, a calendar must be displayed to inform the user that no notification will be provided when the next gift is available. This creates a sense of urgency that can lead visitors to start taking steps to develop new habits of visiting your site. As Dr. Alex lickerman explained in his eight ways of remembering his articles, it is more likely to remember what you are really interested in. Free gifts with very valuable content will excite visitors and help them better remember details. After the second part of the third stage gift, mention the next part and put it in the picture frame as a bonus. Please continue as in step 2 and regularly inform you of the date and time when you plan to launch the following awards. As long as you provide a lot of value, you can create a bonus with the least effort. Because you won’t be told when there will be a reward, you must remember the details yourself in order to get a reward. Even if you miss the reward, don’t forget to let you see it. The last part of the fourth stage layered free gifts is to provide free activities on a regular basis to provide users with high value when they join the mailing list or register an account on the website. These activities do not require the provision of farms, but should be considered very valuable to visitors. Events can take the form of blog posts, product releases, videos, podcasts or similar offers. No matter how you choose to continue user participation, you must continue to provide users with the content of the solution that previously identified the problem. If you can send e-mail for recurring events, but have not visited your site for some time, you should focus your e-mail on reminder events. Otherwise, users should be guided to develop the habit of visiting the website. Limiting the number of emails sent to customers may not seem intuitive, but it will not burden users. Continuing to send emails containing content they don’t care about may affect them to stop visiting and paying attention to your career. That is, if normal email is valid for you, you will have all permissions. Don’t worry about restricting the email you continue to send. In this case, it provides users with great value. What a dream! There are several important aspects of the key steps to be taken that need to be understood and integrated to ensure the efficiency of the process. Each part must solve some of the problems identified and push the next step of the gift to soft sales. Each part of the gift should convey great value. UI and UX are the most important. In order for visitors to receive gifts, please make them as easy as pie. Don’t get frustrated anywhere in the process. The various parts of the gift should be slightly different in some ways. This can be the same umbrella theme, which can be used to handle different themes, or different media formats can be used. You cannot ask visitors to join before the last step. Do not remind users to view the next gift or send an email with a message. For layered gifts and regular events, you can provide content on a weekly or daily basis. The content must be made public at the same time each time (for example, every Friday at 9 a.m.). Even if the visitor misses the scheduled gift or event, it must still be available. Please add colloquial information to show that you think they are equal to you. You take care of them as if they were your family and friends. Messages can be: Shit, life is a little
Start the discussion and share your observations in the comments below. Image credit: fireflysixtyseven, carrot creative. Label: conversion marketing
