The world of e-commerce has forever become a global covid-19 pandemic. Online retail is one of the only industries in the world that has actually grown due to infectious diseases. In fact, many e-commerce enterprises report sales like Black Friday every day during the strict closure period. As traffic, conversion and sales increase, e-commerce stores need to expand operations and quickly simplify processes. Non online retail enterprises must completely transform their business and expand to the e-commerce space. Therefore, whether you are in an existing e-commerce store, or in the process of transforming or starting an online empire with offline business as the center, we will see some strategies required to achieve the location required by the business. The
1. develop social media posting strategy and do not blindly enter social media. Starting with the plan, content strategy, and agenda, make sure that the right people can see the right content. Actively recommend taking time to investigate and understand customers and listeners. Each platform is different, and there may be different concerns about demographics, concerns and actions. Tiktok is usually a young audience that wants entertainment. Facebook has much more demographic data, and users can browse educational content and get information from the platform. On the contrary, instagram tends to become a more visual platform. Less content is required, but more tags and keywords than Facebook. The
We also recommend that you investigate the best time to publish content on each platform. Each platform has the most frequent attention and communication time. For example, the best time to publish to instagram may be different from Facebook. Therefore, please investigate it and track the success of the company at each release time. This may seem very resource intensive, but fortunately, there are many online tools that can schedule a day’s content on the entire platform and send it at a specified time. In addition, it is also important to note that the content must be uniform across platforms. You only need to maintain the uniformity of the theme and the similarity of the content within a week, and change the format and post structure according to different platforms. The
2. the app running application that improves the conversion rate not only improves customer participation, but also greatly improves the conversion rate and reduces the number of shopping carts leaving. If the customer the application and enters details and information, there is no need to redo. One of the biggest reasons to give up shopping carts is the long process of creating endless forms. Customers don’t want to just refill long forms or create profiles more than twice on the site. In fact, if the customer can flow into the channel through the whole sales through two simple steps, it will greatly reduce the abandonment of shopping carts and improve the conversion rate. Therefore, if you are about to launch a new website, please run the application at the same time to promote customer loyalty. Guide customers to applications and create profiles that include discounts, free shipping, or special offers. Then, you can use push notification to guide the customer to participate, and guide the customer to access and switch again. The
However, keep push notifications and participation to a minimum. If there is too much interaction, the customer will disable the service and no longer view the application frequently. The app looks like a plan that requires a lot of resources. This is especially true when launching a website and paying for it. But in the long run, ROI is absolutely valuable. If it is wise, you can use the current software and mobile application platform to create applications. You do not need to create a new one from scratch, but you can start with a common template. If you look successful, you can switch to a fully developed application. The
Male 3 Creating visual content is one of the main marketing strategies of global digital marketing. Improving SEO is not only important.
