The fourth Google performance summit has aroused enthusiastic response among global advertisers and provided shocking new insights. In all future purchases, 90% will be offline! At the same time, Google’s solution plan, Google maps, and Google regional advertising also appeared. The way we look at digital advertising may not be the same for a longer time. If you seriously consider Google Advertising, you will start to pay attention to Google map advertising or lag behind Google map advertising. This situation offers great opportunities, especially when doing offline business. So take a carriage to the future of advertising. The
The checklist to start is as follows: If you are starting from scratch, please follow steps 1 and 2 before entering Google Maps advertising. 1. the first Google advertisement to create a Google business page first requires a Google business page. Google business list is a place where Google can search Google, maps, etc. to obtain basic information about regional businesses. Please make sure you have the appropriate information before continuing. 2. register for Adwords to create a Google business list, and then use Google AdWords to create an account. Here you will create, manage, and pay for advertising. In addition to Google maps, various forms of advertising need to be considered. This is not only to release your ads to more people, but also to increase user participation epoch-making. By re marketing with the same considerations, you can achieve a higher conversion rate. The
3. enter the promotion location \/ promotion needle androg thousands of people go to the destination every day, and you can use Google maps to browse your location. We have an amazing opportunity to approach these people and turn them into customers. This is what Google’s promotional needle can do. As can be seen from the screen capture of Google maps, the pins of Walgreen are highlighted in purple. You can do the same with Google’s promotional pin ads. You can also use the logo and brand the location. This is a powerful way to attract customers to the store. The
4. display transactions in the regional directory androg displaying transactions in the Google regional directory is a good way to attract more clicks and let more people patronize the store. Transactions can also attract the attention of budget conscious shoppers and create long-term customers with high loyalty. You can also use transactions to deplete inventory and differentiate yourself from competitors during the Black Friday boom. 5. specific actions urge the use of click induced copy in the website or Google AdWords is different from that in Google maps. Please always ask customers to call Google Maps for guidance. Your business may need the following different click guidance questions: If you have a clinic or consultation program, you can try to make an appointment with action guidance. If a customer is convinced that they are not using Google maps to interact with your business for the first time, booking CTA is valid. For example, if you are running other Google ads and Facebook ads, you can use subscriptions. The
6. if mobile website optimization is very important to advertise on Google maps, it should also be serious to create a website with excellent mobile experience. If there are excellent advertisements with high click through rate, but users can not switch to visit the website, what is the use? The most important aspects of a great mobile experience include: Low load time: if it takes a long time to load your site, visitors will not spend time. In fact, research shows that 40% of visitors leave the site after loading for 3 seconds or more. High quality images:
Compared with other users, mobile users prefer powerful and high-quality images to deliver messages rather than long text. The
Optimize for mobile actions \/ events: optimize the website for mobile specific tasks such as touch and Swife. The size of the touch target area should be at least 34px*34px. This is the minimum comfortable size for standard users. Reactive layout and text: this should be obvious, but I repeat. The layout must be mobile friendly unless priority is given to mobile. Typesetting should also be excellent. 7. sharp goal. Advertising optimization goal is the first and most important part of successful online advertising. The second is information. First, we will introduce the five most powerful goal setting options that can help you switch quickly. Query context: you must specify a keyword that directly describes the product. In addition, please check and use relevant Google keywords. The
Location: it is better to locate the area within a radius of 20 miles around the place where the advertisement is to be published. Focus and action: you can also use lead targeting to find the most relevant focus topics for users. You can choose from more than 1000 categories of interest. Google uses users’ search data to create personalized advertising preferences based on each user’s interests. Advertisers can use this data to locate users with very specific interests and behaviors. Time: it is suggested to investigate the time when potential customers are more likely to visit the store and Book advertisements at the corresponding time. The
Demographics: targeting demographics can help save a lot of money in advertising to the wrong people. Use with focus, location, and intent (keyword) goals to help optimize conversion rates by 10x. You can also promote specific products sold to specific demographics to improve performance. 8. add the list and image source to Google’s offline product list. 25% of the people will not visit the store when they are unable to determine whether the product is in stock. Imagine that you can see what the user is looking for. In this way, you are likely to visit your store rather than have or have no competitors for the product. Therefore, when you add the inventory list to Google seeds, you will find something necessary, just like looking for a store. you Competitor – 0. The
9. there is no way to improve without integrating activities with Google Analytics. Especially online advertising. By combining Google Maps advertising campaigns with Google Web log analysis, the following core measurement items can be measured: According to the hourly conversion cost, demographic statistics and other valuable data sent by each session site, the core indicators and final revenue can be optimized. Before expanding, you need to optimize the cost of each conversation with less advertising budget in the initial stage. 10. advertising a\/b test androg a\/b test has been used as a simple decision-making tool to optimize advertising, web pages, etc. in online marketing, but the utilization rate is still very low. Proper use can make more money than competitors. The
Through the a\/b test, we conducted appropriate experiments on advertising, and the revenue increased by 500% at most. To start a simple a\/b test on Google ads: Create a list of variables to test, such as title, meta description, product, transaction, etc. Create two advertisements for each variable (for example, two advertisements with different title lines). Specify the name of each ad as variable a\/ variable B. For example, if you want to test the header row, header row a\/ header row B. Now, run the ad for a long enough test time (for example, two weeks). Now compare and estimate the results. Here are some key strategies for testing a\/b to ensure the success of Google Maps:
Test title: the brand \/ company name can be used as the title, or the unique product \/ service or USP can be used. Test Description: please describe the title line in more detail. Therefore, if your brand name is in the title, please specify your differences. If you use the product \/ service as the headline, please specify how useful it is to customers, etc. Demographic target test: there may be assumptions about who the target customers are, but if the test is not conducted on other target customers, the untapped potential may be missed. Test advertising timing: for advertising timing, it is recommended to start with a wider range of options and then narrow it down. Only when you can see a better conversion rate and reduce the use of Party dues can you narrow the scope. Transaction testing: This is a good way to evaluate product demand and price. Please use some pricing psychology to sell goods. The important thing is that Google Maps hasn’t succeeded yet, but if it succeeds, it will do a lot. From now on, you have a leading edge before you catch up with others. I wish you a successful 2020. Author’s resume: essekia is a WordPress Theme \/ plug-in developer and the founder of Paule studio. He likes to write about web development, digital marketing, design and entrepreneurship.
