Welcome to WMR’s WordPress community podcast press this. Here, host David vogelpohl and guests around the community discuss the biggest problems faced by WordPress developers. The following is a copy of the original recording. David vogelpohl: Hello. Welcome to WMR’s WordPress community podcast press this. This is your host David vogelpohl. I support the WordPress community through my role in WP engine. I like to convey to you the best community you can hear in the media every week. Or click it or WMR on iTunes, iHeartRadio, spotify. You can subscribe to FM to the latest episode. In this installment, we will discuss the ultimate checklist for launching plug-ins or theme projects. Moreover, as a person who knows a little about popular plug-ins and themed business platforms, I joined this dialogue. Although I can explain, welcome to the vova Feldman show. Welcome to the report. The
Vova Feldman: Thank you very much, David. I am glad to be here. Dv: I’m glad you’re here. This is really an interesting topic. I know a lot of individuals, developers, agents and freelancers. Think about participating in the plug-in team business or this is a very popular way for people to add product leadership benefits to the business. Or, start with the plug-in business. I’m really glad to be here with you today. Vova describes how people view billing and software distribution licensing options through a common business model. And I know you’re deeply involved in tracking and marketing, so I’m really trying to solve this problem. But let’s start with the first question. Can you briefly tell us the story of the origin of vova WordPress? When did you first use a text printer? The
VF: of course. So the first time I heard about WordPress was around 2012. In 2010, I started the website project. In fact, it is the whole part I maintain with fashion items. Then people started giving me feedback, asking questions and functions. Many people don’t know how to import JavaScript for me and put it into word press. Plug in for text printing. Then I heard dozens of things. I see. As you know, let us confirm the spread of warmth. So I was exposed by this. You know, the huge lat form and community, since then, I know, get rid of it. The
DV: very good. In 2010, it sat with the parts business, and the demand for WordPress activities surged in 2012. Have you experienced such a product journey on the web since you achieved such good results before 2010? Or did the first category of Web-based products begin in 2010? VF: Well, I won’t call it a product. As the name suggests, this is the part I need. I can’t find an alternative online. So I just made some things and a website for others to use. I built the otter SAS solution before CMS had plug-ins and extended the first title of the entrepreneurial journey. The
Dv: great. Now you have been in operation for several years. Previously, we loosely described it as a business platform for blogs. If you wanted to tell me freemius, how would you explain it? VF: of course. Freemius thinks we
It is a product that starts by scratching the difficult part. Basically, in 2013, I decided to choose the side project to create revenue. After spending about a year with two other people, we found that the core products had not changed in fact. It’s exactly the same as two weekends in free time. However, if twoorthree people commercialize the solution in a year or so, they will realize that there is a huge imbalance between the time required for developers, especially for open source ecosystems such as WordPress, to build products. Compare with the commercial part of things. This is how we basically set about freemius, which is an e-commerce platform, especially for plug-ins and theme sales. Our task is to democratize software. Profitability. As a part of our platform, we provide the whole stack business aspects of the required business components from the lower levels of payment, subscription, software license, etc. We compared it with the Internet, and compared it with more advanced things related to marketing and marketing automation, cooperation platforms, etc. Therefore, by default, you can get a one-stop shopping solution from which you can get the code of plug-ins or theme rabbits. It can be converted into business in a few minutes. In addition to the platform itself, we also provide a lot of training and active health for our partners. This is because developers know that they have the right business background and need guidance. Correctly guide prices, business models, etc. Yes, it’s very simple. The
Dv: very good. How do three people compare how long it takes to build a system to sell and distribute software made over the weekend or a few weeks? Um. As you know, many people create good software and then stumble in the next step related to revenue creation and distribution for all the types of reasons you list. So obviously, you are really close to this in many ways. As you should think, at the same high level as the models that will and will not work as freemium support. What is the general business model that the plug-in business follows? In other words, how do authors use your platform or usually charge for software? The
VF: Yes. So as we see it, I think it took time to define the term. However, there are business models and code architectures. Many people confuse the two in terms of business models. There are two or three options to choose from. One of them is not a real business model, but a free product? So that’s an option. The other two, as you know, are commonly used, but freemius is a paid product or premium product. Therefore, you need to pay for the product. And our option is freemium. That is, if you offer a free product and someone needs additional features, you can find more. Now, we are moving to an architecture similar to the traditional sales method. Add plug-ins or themes from our ecosystem to the sales plan. You can buy more professional versions or sell other features. It’s like buying a pro feature, but buying a small, small add-on login. Many developers sell bundles, such as feature sets or add-on features, at the same price. This is the most common thing we see. Obviously, the plug-in is basically a floating service within the plug-in, which brings experience to word press. It is called by community services and simplifies the life of administrators. The business model is similar to SAS. And although today more and more companies are selling subscriptions to observe ecosystems, such as SAS
The most popular are our solutions woocommerce, EDD and freemius. Therefore, woocommerce has a unique type of license extension that users can use. This allows updates to be provided as I mentioned. Licensing is a control function that, in addition to the same concept, can also understand the appearance of code execution. The
Male DV: May I ask questions now? When considering licensing, I often think about software licensing as if I had a GPL license in my code. So you’re talking about distribution. Right? Let me do it. I want to plug-ins and other discounts. You will then receive automatic updates and support. When people sell automatic updates and support in this way, I think it’s a fixture. You can then use these features in freemius and other tools in the GPL software that disable them. In addition, Sassi can be built in the software context. This is open source for those who are disabling functionality but follow this pattern. Really? VF: completely correct. I mean, because we’re in WordPress space. All plug-ins and themes must be GPL by definition. Therefore, as most users know about software licenses, the list seen in the market is 100%gpl, especially the products that use the operator permission repository. For example, if you want to use the free version of the colleague permission, 8 products must be 100%gpl, and 2 products are still part of the GPL. But that’s an extra request from the WordPress authorities. Therefore, the license is a GPL. But when we talk about you, when we talk about licensing within the scope of plug-ins and topics, we usually talk about software licensing, exactly what you mentioned. Dv: I see. Excellent. Excellent. Thank you for your point So, as we mentioned before the second time, I think the three main options you provide to people in this context are, after all, requests. We are freemius EDD blue. Are there any other methods that people take? Are they like hand coding systems? Or, what options do you offer people and mention in this way the various other companies that have platforms, but beyond that, what are the options? VF: of course. Therefore, the free license I mentioned is the focus of the license, but there are other solutions. Therefore, we classify selective solutions into three categories. The first is your own hosting solution, which is a plug-in or theme installed on your own server. You need to maintain the e-commerce platform belonging to the category of woocommerce. In fact, there are the most popular pocket monitors. This is a fair option. Especially when the core theme of mojo market place is just started, without considering traffic, and determining how to proceed and deploy. Exactly. Therefore, sales have advantages and disadvantages. We’ve written a lot about it, but it’s a viable option. There are also companies that make big money there. At this stage, it is more difficult to build the actual business, and there is a solution evaluated as mixed. Therefore, they have a lot of trouble in paying, settling claims, performing and all these aspects. But just as marketing is still with you, you still need to be responsible for deployment. So freemius is one of them. Gumload is another example of fastspring et al. Therefore, there are many solutions. You can then use stock directly to move it to the lowest known level.
Execution, no differences were found in the active installation. So I think it brings trouble to some people. But I think this proportion is very low, and the price is much worth it. Of course, it depends on popularity here. It depends on the product and various other standards. If you know the target customers, especially those who are very interested in our price and privacy and do not like sharing. You may not understand it all. Dv: therefore, if you are creating a plug-in, such as WordPress’ best personal information protection device, you may want to reconsider tracking applications and CRM. VF: theoretically. But I can tell you that there are many things in partners’ lives, such as security plug-ins and privacy. Then they added dopamine. Yes, so it works for them. Generally speaking, the average user or purchaser is the person who wants to use the product. They are a group of cunning, more suspicious people who are proficient in technology from other backgrounds because they care about and know that they can skip the options here. Or, some routines may burn people and make people more worried, but usually people don’t care. People use them to connect their accounts. Connect to another service, or connect to a Google account. So we have designed that experience in a very familiar way. Yes, and I think I can get a lot there. According to our data, the average patronage rate of new users who install your product is about 55-60%. As a result, 55 to 60 per cent of users may be affected. This is a huge number compared with the blind. DV: it is very important to create high-quality products. It is speculated that vf: in order to make a high-quality product for making mailing lists, even if it is a free product at present, it will also want to promote the charging function to the user. If you don’t do that, you’re right. Even with onemillion active installations. You still start from scratch. DV: there is no intelligence to provide information for the product roadmap, so it needs to enter the current market. You don’t have the influence of the base to do it. Good summary, vf: right? Yes, that’s right. Because there is no such foundation. You can’t communicate with your people. You can push updates without notice. This is another method, but it is not a method with weak scalability. Not bad. Dv: well, I like it. In this interview, I think you led us to the end in the creation of products such as platform selection. We considered and analyzed software licenses for billing and distribution, considered them in the context of the product roadmap, and then considered them through the marketing and targeting of upgrades and advanced inflow paths. It’s really amazing. Thank you. I really enjoy it. It’s big. To learn more, depending on your vote, freemius. Visit com. This time it is also the host David vogelpohl. I support the WordPress community through my role in WP engine. I want to convey the best news of the community through press this every week.
