In October, 2020, Google launched a new version of the analytics platform, Google Analytics 4. Although the changes are just adding attributes, there are many interesting features, updated, simplified interfaces, and shiny new names. You will learn all this in this Google Analytics 4 tutorial! There are many complex functions that can wrap hair, adding many important functions. Most notably, applications and websites can now be tracked. This is a big problem and a big limitation in the early versions of Google Analytics! The
Are you ready to use it yourself? Here is what you need to know about GA4. In a tutorial, you can see the main additional content and how to familiarize yourself with the new interface. What is Google Analytics 4? Google introduced major updates to add new type attributes. You may already know that this is app+web. From the name, you can see that it works normally. This means that you can track websites and applications on different platforms and properties. Now, universal tracking is an old-fashioned property, and you can only track the traffic of the website. Although it can continue to be used, GA4 can be used with Google Analytics 4 for greater flexibility. The
The UI is very different from earlier versions of analytics, but many functions are the same or similar. Although there are some new things that need to be learned to work, once adjusted, the Google Analytics environment remains almost unchanged. The main change in Google Analytics 4 GA4 does not contain many changes, but there are several important new additions. The most important updates include: Cleaner and easier to navigate UI. Most of the elements have been reorganized, and now the focus is more on the inflow path from acquisition to re participation. The view no longer exists. Google analytics can now track mobile application, software, and website traffic from a single attribute. In the past, app can be tracked, but it is totally different. Then it launched app+web tracking. Now GA4 has become the basic standard for all independent users. Cross platform measurement project: track the journey of visitors from the website to the application and back. New integration of all Google sites and products. How does YouTube activity affect website traffic? Does your Google ads have enough customers? Machine learning supports predictive metrics, analyzes possible trends in traffic before they occur, and provides better choices for content. The new interface is customer-centric and tracks users based on activity and demographics rather than device centric. Better mapping customers across multiple platforms. Although the background changes a lot, the UI is almost consistent with many functions. The
Do you need to use the new Google Analytics? Major new changes may result in congratulations or unwanted interruptions. What category does GA4 belong to? Although some functions have been removed, which may make it difficult for you to set up analysis in the previous way, most users will not be unfamiliar with the changed UI in Google analytics4. Coaching time). Advantages integrating cross platform tracing is probably the biggest advantage of GA4. It is important to plan a customer’s journey without breaking the data into chaotic chunks. This can further develop your advertising campaign. The
Predictive analysis based on machine learning is also a very good function. It helps to speculate where the traffic will go next
Marketing strategies can also be optimized to attract specific demographics. Finally, Google is moving away from cookies. Gdpr brings heavy penalties to user tracking. The goal of GA4 is to conduct non-public and anonymous tracking of users to avoid falling into the trap of personal data collection in the future. GA4 is the future of Google Analytics, which is the best reason why we must convert now. Disadvantages, that is, there are some disadvantages. The loss of certain events, tags, dimensions, and other functions may be confusing and cannot be resolved. Using GA4 means restarting without historical data to process. The
You can now continue to use universal analytics as before, so there is no problem using the new version. Both can be used together, so even if there is no function in GA4, important measurement items will not be missed. So far, Google has not announced plans to do so, but general animation may disappear in the future. Although the previous data and events are safe for the time being, it is still wise to set GA4 to prevent the disappearance of universal analytics. How to set up Google Analytics 4 on the website? Is the website ready to use GA4? If an existing site is already using existing generic components, or restarting as a new site, the process is simple enough. The
If your site already has Google Analytics, it may be easier to set up GA4. General step step 1: log in to Google Analytics and click Manage. GA4 setup help must be displayed if viewing under the properties column. As the first option. Otherwise, make sure the correct account and properties are selected. Click start to confirm whether you want to create a new Google Analytics 4 attribute. Then, follow everything set by the wizard. When you are finished, you can now access the administrator page again. The GA4 setup assistant can help with tags, events, and everything not set up in the initial installation. The
Male word press special settings word press and other CMS users may encounter additional difficulties on GA4. If the live survey project is not updated, you may need to manually paste the tag to the site. On Administration > Properties > data flow >web, click data flow. Now, if you find adding a new onpage tag in the tag specification, you must display the entire site tag (gtag.js). The title of the WordPress website is directly below the male tab copied and opened. Paste into the PHP file. From the WordPress dashboard, you can navigate to shapes > editors > topic title (header.php), or use the FTP client to access the file on the server and edit it as a code editor. The
Now, the real-time measurement project must work normally. If you are starting for the first time, you must create an analytics account and set up Google Analytics. Create new properties for the site from the administration menu and add data flows for the site or application. To import the entire site label and paste it into the title, you must follow the above instructions. If there are problems, you can install plug-ins at any time, such as Google Analytics dashboard, to help connect GA4 to the site. Get the most out of Google Analytics 4 – it’s easy enough to set up a short tutorial GA4, but you can navigate through the new UI and use various features. Any questions? Here are some important tasks that the new Google analytics can perform: The
In terms of browsing users of the new Google Analytics 4 interface, GA4 is the largest
