Welcome to WMR’s WordPress community podcast press this. Here, host David vogelpohl and guests around the community discuss the biggest problems faced by WordPress developers. The following is a copy of the original recording. David vogelpohl: Hello. Welcome to WMR’s WordPress community podcast press this. This is your host David vogelpohl. I support the WordPress community through my role in WP engine. I like to convey to you the best community you can hear in the media every week. Or click it or WMR on iTunes, iHeartRadio, spotify. You can subscribe to FM to the latest episode. In this installment, we will discuss content strategies that guide marketing and sales teams to achieve results. Danny layzell of azonetwork Danny is with me in this conversation. Welcome to press this. The
Danny layzell: Hello David, thank you for taking me. It’s good here. Dv: great. I’m glad you could come. He also wants to gain customer insight from sales representatives, use data in content strategy, how to activate the sales team so that they can use and share content, and help anyone who hears what Danny wants to tell us advance the content strategy. How all this relates to the user experience within the WordPress site they build. I think it’s great. I think many people are building websites and content campaigns to support the sales team. Just like SEO fishing Want to create content and get bootstrapped. So I think this dance is really good today. Starting with Danny, I will ask all the guests the same question. Please tell me the story of the birth of WordPress briefly. The
Dl: of course. Well, I bought the marketing of private educational institutions not long ago. They need to update and develop the entire digital marketing strategy. One of them is that there is a website that needs to be modern and very old-fashioned. In fact, not many people browse it. Completed for the first time. Now, it is built on the basis of WordPress, and I have carried out a project to manage the site’s precision inspection. During this process, I really fell in love with the website made by Freelander. I really paid attention to this process and did a lot of things done by water people. In the community, too. I immediately went to Youtube. After the forum, I switched to my blog and began to learn word press and plug-ins as much as possible. Based on this knowledge, I began to design several websites myself. Then, we will build customer websites in different industry areas. At this time, I am digital marketing. I was a freelancer in digital marketing. And one of the clients I had at that time was social networking. Have the opportunity to join completely, and really want to do after joining. The team using WordPress designs websites for customers and continues the WordPress journey. It will last a lot. The
Dv: great. In order to manage this precise inspection, there is a story about the beginning of the fire test. It is interesting to learn more about this precise examination. In this process, you will start to build sites for others or yourself, build sites for others, and finally use the aysa network. Can you tell me something the Internet doesn’t do? Dl: of course.
The annual meeting will feel more comfortable. If you return to the sales team, sales will be safer. Another way we view distribution through the sales team is that we calculate that there is a rough network of about 15000 people on LinkedIn between the sales team and the marketing team. This is a team of about 1010 people. Many listeners are actually related to our overall business objectives. Therefore, we will create an internal communication process when the marketing team creates video and other content. Whether it’s a picture or a questionnaire, you can easily get a copy and a copy as long as you are in a position in the sales team. They can share it with their network, hoping to help improve our brand awareness. We must remember. The sales team is really busy. Their main goal is to get money from the business. So if you can create these processes as easily as possible to help distribute content, and are more willing to do so, we can say \
Mainly use data that helps to buy ransom. Once they are ready, we will use the data to formalize the communication plan. For example, at present, we have begun to promote new analysis or updated analysis software. According to the data of the whole network, only 3% of site visitors have identifiable sales qualifications. So the small introduction there will be our main topic for this specific activity. This will be the main topic for the sales team to talk with potential customers, and it is also the core of everything we have done in terms of content in the early stage of this activity. Another thing we do is expect to learn from all the people who participate in our content. I think marketers should learn from them often. So when someone an ebook, registers with webina, completes a data capture or magnetic form, they ask what’s there. What is the biggest digital marketing topic? DV: therefore, focus on adjusting the active data according to the content of the data display. So in that example, you identified the resume of the person who targeted pelsona, and then targeted it as a KPI vulnerability. We then adjusted our activities to address the vulnerability. In other cases, the improvement works normally. And that’s how your philosophy works there. Now, in this example, you have discussed how to modify the form according to the enhanced configuration file, which I think is a good illustration of the following problems. This issue is the content activity proposed by WordPress from the perspective of UI and UX. Perhaps, especially the environment around CTA, is what it looks like when the word press environment is modified to manage the site. Dl: please show me again. This is really important. This brings us back to everything we said about the customer journey. We provide website visitors with a pleasant experience and guide them to travel to get what they want as easily as possible. No matter what it is, we have to take the next step. No matter where they are in the purchase process. So let’s take the top of the super blog as an example. We don’t want to simply provide a lot of information in a hard to read compressed format. We will specify wonderful formats for readers who want to browse, so that they can read or read on their mobile phones, including shorter paragraph images – pictures and videos, snipt of podcasts, and everything that provides a better overall experience. Another point you mentioned is that I want to make a strategic positioning for the problem of induced clicking and how it looks after clicking. It’s a great experience for prospects to click on the phone, book a presentation, talk to our team, move them to your calendar, and book the right time in your calendar. This shows that you appreciate their time and really care about their career. I want this. Some people will say, yes, this will not open the guide, but is considered not an excellent guide, wasting people’s time. In this way, a leading score can be made, but interestingly, it is an interesting way to authorize customers, giving them the right to make an appointment at the right time. From the perspective of CTA user experience, whether the content can be finally obtained. Although we talked a lot about data and data capture, this is a problem worth thinking about. This is our ongoing dialogue. They missed the opportunity to train prospects because they asked for an e-mail address before reading an e-book or white paper. Instead, are you willing to lose the data and insight provided by the registration question? If the WordPress website is set to capture information, please purchase another policy
