whole Because what they have to say is so valuable. But they all agreed to break in for free and let the virtual Summit I run have free access to all my ongoing interviews. The
Dv: very good, very interesting. So, you have reached this peak in your freelancer or career. As you mentioned, I am pulling my hair with a banquet or famine. I know it very well. So what I thought at that time was the means of profiting. I want to do different businesses, or expand my business in different ways. And virtual events are the means by which you can do this. JK: sorry to interrupt you. It is a vehicle designed to bring noise to the space. To be honest, I didn’t know how to create revenue at that time. It seems that about 1000 to 3000 have been made. Nothing special. But it shows that it can bring more predictable recurring benefits on the map of the larger names and other agent owners that I can become partners for my agents in the future. The
Dv: OK, I see. I know, because my problem is to create a mechanism for generating revenue from virtual events. Or the means to dominate the growth of existing business? This may sound like a mixture of the two, but it seems to have tilted in the direction of creating value in the existing business. Of course, this is the way most people think about virtual events. At least on the whole, especially during the shutdown, these face-to-face events do not exist, partly because we want to use the events as virtual events and select some strategies in a growth and existing business oriented manner. We’ll be back after a short rest. The
Dv: Hello, everyone. Welcome to wmr. click on this WordPress community podcast. This is your host David mobile Paul. Yana virtual summit Master Lee is interviewing online events. When we yawned before the break, we talked about what you did when you first started WP submission and when you started web proxy submission later. It is actually about the network in a sense. Do you have insight? Or do you have a direct partnership with the free agency business to help grow? What do you think of virtual activities? From their context? Will you use that? Is this just a means to collect e-mail addresses sent by e-mail in the future? OK. Do you think virtual events can be reduced to important business results besides simply creating e-mails? The
JK: Yes, I think it is absolutely possible. Frankly speaking, along with the WP engine activities that ran two months ago, all the work that needs to be done in a solid virtual event, hosting these events requires a lot of work. These guys. Therefore, the main content that can be seen in virtual events is obviously the increase of e-mail. If you decide to provide content for free, you can at least capture the email and send a link to a specific session to the attendees. And that’s your challenge. In essence, your task is to cultivate this relationship, build relationships with attendees, gain trust, and demonstrate the thinking leadership you want to demonstrate in the field. However, depending on the model, you can obviously establish a relationship with the speakers. And you absolutely believe that before you invite them to be speakers, you should go in front of them so that they can at least recognize your name when you start introducing them. speak Then, if you want to bring supporters, you must work very closely with relevant companies to confirm the sponsorship of suppliers who have the money and time as I usually do. Manpower for the activity. And this is the virtual Summit
These are the three sources of valuable relationships that grow through operations. The
Dv: therefore, the size of the audience and some marketing messages sent by email are in front of them, which is not only what you know. But it is also a partnership that can speak in dialogue and activities. The same is true of the way we think about events and the events (virtual contacts) that participate in the conversation. That is indeed true. The next question may be more tactical. One of the difficulties in real-time activities is to understand the cause through the real-time speakers. I have also carried out many on-site activities since the closure, and some organizations have maintained excellent performance. Some are not so good. But no matter what happens, it’s always like this. It’s a stressful situation. For example, one of the questions we consider is that we record more sessions in advance and have real-time QA with speakers through chat during the sessions, but what do you think people should actually do this? If it can be used together with q&a, the important reason is that jk: it needs to do another logo summit. I think it is a good combination. So for my activities, I will make most of the pre recorded speeches. And when I was making a speech there, he asked me to call the speaker. I also let attendees talk with people via live video through discussions with live wavina and hosting panels. As you mentioned, that is an organized challenge. Because considering our global characteristics, I think the biggest challenge for WordPress community or online marketing space is to adjust all other time periods you have Therefore, when planning the summit, I want to tell you that where most of the participants will come from is very clear. Then I want to provide life activities when available. For example, the U.S. time of the WordPress market focuses on that time point, and then hosts a live event at 2 p.m. Eastern German time. In the United States, as at 6 a.m., no one can participate. DV: interesting. Because we found it easier to set the time, just like in a pre recorded session. In particular, busy people need speakers themselves that do not need to appear on a specific date. Set the time and actually book the recording. So anyway, since then, I like the volume of the speakers that can talk here. JK: Yes, that’s right. There is another point. The work that can be completed through the pre recorded session is usually allowed to be used for 48 hours during the live event broadcast. No matter what time period the attendees are in, they can view it at a convenient time. Hey, just give me dv: I experienced a recorded session similar to this one in the past, so what’s the trick of getting a recorded session after the activity is over in order to get the click through rate? It is still the same problem as advertising through e-mail and paid traffic, or such things are not provided to us as our actual strategy. JK: I hope you have the magic key to deal with this attack. Therefore, I would like to say that it is natural to have good content and bring qualified speakers. This will be a valuable interactive presentation. You mentioned very important promotions. So I like to use my activities and suggest all speakers to publicize the conversation. I also provided them with customized graphics for email, Facebook, etc. and customized copies of Swife. One of the mistakes many visual bentos make is to rush through activities without giving speakers the time they need to promote. For example, Matt Mullenweg, consider when importing the diffraction list. For example, you can
Really, really helpful and precious. And I don’t think it’s because I did it for a long time, and I reacted to it like everyone else. I think it’s very valuable to you today. Thank you for joining us. JK: Thank you for meeting me, David. Dv: if you want to hear more about what yon does, or want to get your own guidance on virtual activities, please visit the virtual summit. Thanks to everyone who listened to the WordPress podcast with me. Host David. I support the WordPress community through my role in WP engine.
