As you organize your site content, you will find that creating a meta description places a huge question mark at the top. What are they for? What are their purposes? And how to write a good article? Fortunately, I will answer this question and the above questions here today. With some guidelines in mind and some tips and tricks in mind, you will soon become an expert in metadescription writing. Or at least you’re good at that. Let’s go! What is a meta description? Starting with a firm definition is often the best way to establish a foundation when learning a new topic. It also helps to resolve potential confusion. Therefore, the meta description is an HTML tag, which is used to describe the content of the web page, and the length is no more than 160 characters. This simple information is displayed below the search engine results, usually in the clickable page title row. The
To view the metadata description encoded on the website, navigate to the desired website, right-click the page, and select view source or view page source. This allows you to access HTML on a given page. Navigate to the meta description label. Must be similar to: When the information appears on the web page, it will provide the search engine with the page content and the information required to tell the searcher the information to be provided. The
Why do I need a meta description? In addition to the basic \
The key to getting more clicks is to a) display higher in the results, and b) provide more context clues for your content. Schema annotations or rich snipt are good examples of the latter. Therefore, in order to get more clicks, you must have a higher ranking, but to get a higher ranking, you need more clicks. Are you picky? The solution is to provide searchers with as much information as possible to increase the likelihood of clicking on links to your content when the search engine results page (SERP) displays lower. Writing an eye-catching meta description can accomplish this task. The
2. provide the right information to the right person in time. When someone investigates a specific topic, you can enter various keywords in Google to find the required information. If you check whether the meta description is well optimized, your content is likely to appear in these searches centered on the niche market. It also means that what they find on your site is more likely to match what they actually search for. This means that when you conduct cooperative marketing or sell a certain type of product, the profit will increase. 3. increase access to social networking sites, create fantastic meta descriptions, and spend time on optimization. You can also increase access to social media sources. Due to open graph data, meta descriptions are also displayed in social network posts. The
The information will automatically populate the links inserted in the social media post unless the poster disables it. When your meta description is published on social links, you can perform the same operation in SERP and guide traffic to your website in a similar way. Meta Description: learn more about the skills to create a very persuasive meta description of fast facts
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150-160 characters is the target. If this range is exceeded, the SERP will not have a complete write operation because the time is too short, the space is improperly used, or it is too long. Both are bad, which will damage the chances of more clicks on the content and attracting attention. Voice \/ tone \/ style actual style or intonation often works best in meta descriptions. To be honest, there is not much work space here, so we must avoid flowery language and fluffy things here. Grasp the key points, be accurate, and pay attention to all words. If you have content that is absolutely forbidden to repeat, or if several pages involve related areas of content (for example, a series of Posts), you can copy and paste the metadata description and use the same content for all these pages. But that would be a mistake. It just looks lazy. Yes, this is an additional task, but if you spend time creating custom metadata descriptions for all pages, SERP will display site links specifically. The
Based on the skills and essentials of creating the best meta description, you can understand how important the meta description is and why it is needed. You also get some guidelines from it. But now it’s time to get into the details. How to create a valid metadata description, select all the correct SEO boxes, and guide visitors to the site? Explore. Male 1 Use the entire default keyword. This is absolutely necessary. If the meta description does not use the entire keyword (please learn how to find keywords here), the search engine will waste valuable opportunities to provide clues for the page. Although you don’t want to enter keywords or overuse keywords, including the entire default keywords and auxiliary keywords may be very helpful to the improvement of SEO. The
If the SEO plug-in used is the same as the yoast SEO that contains content analysis, the description will also prompt that the focus keyword is included. 2. avoid frightening meta description truncation. If the meta description does not exceed 160 characters, it will be truncated and displayed in the search results. Sometimes this may not be important. This is especially true when the title is very specific and the readable content in the description transmits the page content. But it looks unprofessional and may hinder some people from clicking. The network world is a highly competitive world. Don’t give people reasons, especially for things that are too small, give your site a path. The
3. please tell me the answers to the frequently asked questions. Another way to increase the value of meta descriptions is to indicate that actual answers to important site questions will be provided. One way to do this is to puzzle the answer to the question in the meta description. Or at least provide an in-depth response. Sometimes, hanging people up will give people the motivation to click, so it will be a good thing. 4. directly and accurately convey the key points, which we have mentioned above, but also ensure our position in this list. There isn’t much space to use, so remember all the words. We cannot fully emphasize this. Meta description is not a place of poetry or easy to fall into the theme. Directly describe the content of the page. You can really be creative about it, but you can’t waste a word here. The
5. the meta description of sales language can be regarded as an advertisement for the website. Someone searches for topics related to your site, s
