There is this. And if you don’t admit the possibility of failure and are prepared. And don’t try to assume that you’ve done everything possible. So it works. Look at Apple, which has billions of dollars and thousands of engineers. Apple still sometimes fails. Sometimes, your marketing and products will make exaggerated advertisements that your website will be down. How you deal with listeners, traffic, sites, etc., all of this moment will ultimately determine whether the event that triggered this overall surge is a success or failure. We used to have a website that didn’t handle this well and lost all sales. So the whole weekend was hard and I couldn’t go back to the Internet. And they lost all potential sales. Dv: what people don’t really want is when they think about the power outage and the line. That is, I want to take a value and divide the average of all my earnings by the overall average. My time and minutes. This will be the cost or downtime per minute or hour. And that’s the way I think it’s valuable. Of course, these downtime is usually associated with a surge in traffic across the site. Therefore, you not only miss the average cost and time, but also miss the moment. Moreover, the time when it is actually most likely to go wrong is when the site load increases. So I think Apple may fail. Even if the scale is very small at the moment of Christmas, there will be very expensive power outages. This is really an interesting thing. This may help change the business or create a value for the branch. It’s really interesting to think about it. I want to say more about the Black Friday Internet weekend. But we’ll be back after another break. Dv: Hello, everyone. Welcome to WMR’s press this WordPress community podcast again. We are discussing the impact of covid, Black Friday and online Friday on Patrick Garmin’s e-commerce website. Patrick before the break. If Apple fails in the September launch and conflicts may occur, we are now discussing it. Weekend? In other words, will covid really turn the Black Friday online Valentine’s day into the most magnificent Black Friday online Valentine’s day on the Internet? PG: of course. So many stores didn’t open at first? There are usually families that continue the tradition of Black Friday. Thanksgiving. We can go out with friends, shop in stores, do such transactions, buy something or not But that’s what they did. Generally speaking, how long does it take to drive to crowded shops, find parking places, enter shops, check out, and go home. Then it will be converted into e-commerce experience. A store opened for people who already want to shop can save more than 60% of the time only when that person no longer drives and confirms everything related. So what else will they do? In the traditional consumption days, they try to find other places where they can spend their time without spending time outside normal times. Therefore, people usually line up at the stores to fight for products that were not needed at that time. But that’s what they want to do. Then they will find other stores, shop, see what’s out there, and take advantage of the deal. And maybe they will visit more websites than in the past. They will shop in the time they didn’t have before. therefore
Not only more people can shop digitally, but also people can shop more efficiently, adding more load to more websites. Only on Walmart, target, kohl’s or home depot. These stores that close on Black Friday can open all these websites at once, shop and make boxes on all individual websites at once. Like everything else about e-commerce on the web, it is growing exponentially. All these customers become more customers in geometric progression at more sites at the same time, which will only increase the Internet load. Dv: it’s really interesting. So you can’t go to this store. You can only buy it online But you can also consider it from the perspective of efficiency. In fact, you don’t need to move stores, so you can buy more accurately and make more shopping actions. PG: that’s right. And they don’t have to wait in line. They don’t have to fight for products. So maybe they’re shopping around, maybe right now, with a budget. They don’t need to go to Parfitt to pick a store to compete for product sets. So they will call 5 different websites to see the products and see what products they want to buy. Perhaps they are making spot price comparisons to see where the best price for a TV can be purchased for the person’s corresponding TV transaction. So I don’t know how the conversion rate will affect the number of people on a given site this year. I’m sure that will be similar to the past few years. However, we have also returned to the original intention of customers to receive online purchase training. They may be people who have never shopped online during Black Friday. Maybe it’s just the beginning. Yeah, what’s all this? Maybe I can get some deals, too. They will shop more. Dv: so it will grow. The Internet weekend at the end of this year will be the fourth quarter of the liar world. So if I’m an offline business, and I don’t actually sell online, or at least most of my sales are in stores, I think I’m really panicked now. So how can physical stores cope with Black Friday when stores are under purchased? Are they all 100% online or do you see any interesting strategies? PG: many stores close on Black Friday, especially Thanksgiving. Some may be made public within the scope permitted by the government, but they have an absolute driving force on the figures. So you can open the wound. They may exist and open to some extent. But they also postpone their work, just as they limit the number of people on the door all year round. People spread as much as possible and push people online as much as possible. In fact, some stores may conduct digital special transactions online and offline. They are not the Milky way. People away from the door. Dv: yes. Yes, I think the push for digital has actually been happening to us. As you can see, these transactions have taken place not only in stores, but also on the Internet. How it will unfold will be interesting. Of course, as we will think next year, please write down the code for the end of the covid crisis and hit the tree. Will consumers do the same? So does the brand follow? Well, it’s interesting. Thanks for being with me today, Patrick. PG: no problem. I want to make sure the gap is not big. Until the next hour. Dv: you know? Indeed. If you want to learn more about patch web, you can use Patrick
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