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Most companies don’t realize the power of WordPress in DXP. This is a level of integration never before seen, connecting social media, analytics, customer relations, purchases, donations, e-mail marketing, external databases, and anything imaginable. It is the central hub of all digital work. Here are four examples of solutions using WordPress as DXP and the future of web development. 1. Live music benew integrates multiple booking systems. Topic: integrate the web, social networking and operation with the same brand and two different booking systems. The
The major Atlanta live music venues with multiple performance spaces use two different ticketing systems: Ticketmaster worldwide and freshtix, a local start-up. Our team has changed the brand of the venue and hopes that customers will have consistent brand experience. We also want to simplify marketing and back office operations for complex, labor-intensive customers. Solution: import data from both APIs into word press, and then populate the client site with source identification custom tags. Ticketmaster already has a powerful API. Freshtix didn’t do that, so he discussed with them the best practices for designing APIs, which places are needed and how to work to succeed. Two custom PHP scripts regularly import the latest show information and ticket purchase data into word press. The site will be automatically configured, the tag data will be populated, and each authorization service will be customized. The
Social posts and other digital marketing tools come from the same standard source. Information and assets are now always up-to-date and automatically maintain brand consistency everywhere. Marketing and operations are freed from many inefficient processes and repetitive work. Meaning: DXP integrates incompatible web services and maintains the consistency of content brands on all digital platforms. 2. Historical college strengthens SharePoint. Challenge: Microsoft SharePoint integrates complex data with WordPress to provide a single source. The
The State University system requires all members to use Microsoft SharePoint in their teaching databases. SharePoint provides two different systems that cannot be integrated with the Historic State University website and cannot communicate with each other. Therefore, a separate online teacher directory and a separate teacher resume are retained. For the two directories, maintaining two information sources of teachers and staff is a waste for university employees. As a result, the website displays the old-fashioned incomplete Professor list and resume, and the professor tries to make his own page to compensate. The
Solution: connect the SharePoint database to the customized interactive teacher directory of WordPress and populate the teacher page with the latest information. SharePoint database formal
Although it is an official source, the exclusive interface of SharePoint fails to provide correct services for the University. In order to access SharePoint data, we have established a partnership with B2B technologies. B2B technologies has built a custom API to obtain the data required to build a custom word press interface for University directories. The
The new word press interface immediately shows how cluttered a database that SharePoint can easily ignore. For example, many universities in the University have duplicate data and competitive labels, so they are applied to the teaching staff inconsistently. (for example, \
Meaning: DXP consolidates isolated data into a single source for easy management and always provides the latest information on all digital media. 3. regional fast food and leisure restaurant chains use daily menus to improve SEO. Topic: update the daily circulation menu, including the enhanced architecture annotation of local seo for the 25 franchised locations independently owned. Large regional fast food and leisure restaurant chains have changed menus every day, most of which depend on the location of all independently owned chains. They posted menu information on the website, but the information was manually updated. The time-consuming and error prone process is simplified by shortcuts, resulting in inconsistent brand presentations and poor local seo. Third party order services often provide inaccurate menu information. Moreover, the chain stores did not perform well in the regional restaurant option on the search engine results page (SERP). The
Consumers who are interested in dining locally want to find a nearby restaurant that provides their favorite dining experience and want an accurate online menu. Solution: migrate all menu data management to singleplatform, then pipe all data to WordPress DXP, update the page, and create schema tags for enhanced local seo. The singleplatform keeps menus up to date on restaurant websites, apps, maps, social networks and search engines. After performing an initial import, the singleplatform now provides a low friction method for updating daily menu data on the chain. The
We developed custom PHP scripts, periodically queried the singleplatform API, and then piped the latest menus, restaurant data, and metadata to the company’s WordPress DXP. The online menu will then redesign each page using the atomic design system to ensure brand consistency, and automatically update each location using HTML and able PDF. Automatically generate HTML and schema annotations marked with best practices and add them to each location page, greatly improving local seo. In the first three months of the new WordPress DXP on the chain, the regional search traffic increased by 300%, and the conversion rate was similar to the growth of online sales. The
Meaning: DXP automates local and global SEO best practices. 4. project of leading clinical trial companies that simplify the digital back-end: simplify the back-end digital work of clinical trial companies that have separate patient oriented websites and B2B websites. The leading clinical trial network includes patient face-to-face websites for recruiting Research patients and B2B websites for customers and partners.
There is a separate website. They use several disconnected digital services, including salesforce, MailChimp, synup list service, and calrail. We also maintain several separate databases. The back-end operations to manage all these digital assets are difficult, error prone, and require a lot of repetition. They need a more integrated approach. Solution: integrate two websites, all digital services and all related databases into one back-end interface. We are used to treating WordPress as a back-end CMS of a website. However, while converting to DXP mode, we have developed two new websites for clinical trial companies, which are respectively connected to the same shared service and data. Marketing platforms such as MailChimp and salesforce communicate with each other and synchronize with the same data and assets. The new DXP interface greatly reduces duplication of effort, improves efficiency, and enables companies to market to test objects and customers with less effort. Meaning: DXP allows data sharing among multiple websites, and all websites are connected to shared services and data. Dreaming of becoming DXP, we are in the early stage of this paradigm shift. Most companies (and many developers) have not yet realized the power of DXP to revolutionize digital marketing, sales, and service while simplifying operations and strengthening customer relationships. We have to cross the walls of the website and start dreaming bigger dreams. As developers of the digital experience, we must redefine ourselves.
