Notes also explain how to manage video production before, during, and after release. List the people involved in each step of the process so that they can easily access it. If you have resources, such as a schedule, a brainstorming forum that provides suggestions for video ideas, or links to video content that you want to get inspired, list them. You may not know all this yet, but anyway, start creating this document and do more research until you are done. (but it’s also a good idea to have a blog’s content style guide.) 2.2 after knowing the budget, you need to decide how much all these expenses are. This includes the initial price and recurring costs of purchasing equipment and software, such as video hosting, advertising, or film payment. If you start with yourself, your smartphone, and a free editing program, you don’t need to buy anything. However, to produce more professional and high-quality content, you usually need to pay some fees. The following is a simple list of items to consider: Equipment: other accessories required to improve the quality of camera, lens, lighting, tripod and film. Location and studio: set up a recording studio, rent a location for purchasing or shooting sets \/ green screens. Staff: actors in charge of roles, cameras, film workers in charge of lighting and audio, animators or artists in charge of fine-tuning video and making graphics. Clothing and Sketches: professional clothing, make-up, sketches when necessary. Software: editing software used to clean, cut and adjust videos. This is usually a one-time fee, but may cost hundreds of dollars. Advertising: don’t forget the budget for advertising and watching videos. Depending on the type and quality of your video, you may have to pay thousands or hundreds of dollars. It’s best to start small, measure the success of your efforts, and then climb up from there. 3. after all the specific plans and resources for promoting the plan are ready, they can finally be ready. Hire new employees or assign work to current employees, create and edit the first script, and start ordering and setting up props and recording studios. After collecting all the necessary things, you can finally record, edit and upload the first video. This is your first experience, because you can better understand the time required for the whole process, so you can adjust the schedule slightly. Then you can start making the next content set! 4. no matter how many plans there are for analysis and optimization, the first few videos are not perfect, but they are part of the learning experience. Part of developing a video marketing strategy helps to use analytics and social media metrics to measure user responses and determine what is right and what is wrong. Platforms such as twitter and Youtube have built-in comprehensive analysis, but if they are hosted on their own sites, they may need to use tools such as Google Analytics. These tools can measure the number of clicks and viewing time of a single video, which is valuable statistical data for in-depth investigation. If you publish on YouTube or social media, you can also access the participating measurement items, such as click through rate, share number, likes and comments. At the beginning, you can publish all kinds of content and want to see the content with the best response. Review the analysis every few weeks or months and assess how well you are doing. Use it to optimize content policies to ensure that all tasks are performed correctly or need to move in a new direction. Then there is the problem of flushing and repetition. Developing a detailed video marketing strategy to obtain more click through rates video marketing is indeed one of the more difficult promotion strategies to set up and maintain, but it is the most profitable growth source
Is one of them. Making effective video marketing strategy is the key to success in the new attempt. Identifying brands and audiences, planning based on this knowledge, analyzing and measuring, and constantly optimizing strategies will help grow and create better content. Although high production value is the ultimate goal, you don’t have to spend thousands of dollars on video marketing. You can start with a smartphone camera and a free video editing program. Select the budget that is appropriate for your business and confirm what you can do. Do you think short format or long format video content is more successful for business? Do you like to observe yourself? Optimizing video length is crucial to success. Please tell me which one you think is more effective.
