If you have visitors who use other languages, multilingualism will help provide an enhanced user experience on the WordPress site. Not surprisingly, most people like to browse the web in their native language whenever possible. For example, the EU executive committee supported the Gallup questionnaire and found that 90% of people prefer to browse the website in their own language when the website is provided. The
More importantly, 45% of the respondents said that they do not use other languages when surfing the Internet. But what if it only targets visitors from specific regions? You may think that all visitors use the same mother tongue, but you will be surprised by the language differences used in narrow areas. For example, according to the U.S. Census Bureau, 44.6% of California residents over the age of 5 use languages other than English at home. 35.6% in Texas, 31.0% in New York and 21.6% in the United States. By default, even for a single country or state, there may be multilingual users who prefer to browse the site in their native language. The
In fact, some people think that providing sites in multiple languages is a basic accessibility issue. To quickly measure the language used by site visitors, use Google Analytics. When you go to prospect → region → language, the report analyzing the browser language of all site visitors in Google Web log analysis will be displayed. It depends on the way people build web browsers. Although it is not a perfect measurement, it should provide a general idea of the language that visitors like. 2. through multilingual SEO, our traffic increases. In addition to improving the experience of existing visitors, the creation of multilingual word press website may also help expand the market and provide services for new visitors in search engines such as Google. The
In addition to searching websites in their native language, people also search Google in their native language. When you are busy ranking your content for your native language keywords, people all over the world are accurately searching your content in other languages. For example, if you want to specify the ranking for \
To find out how many new visitors you can reach, you can use Google translation and keyword survey tools (such as keyword planner or kwfinder) to see how relevant keywords compare in other languages. 3. at the end of the improvement of e-commerce indicators, if you use WordPress to create an e-commerce store using the woocommerce compatibility of the geneis framework, the WordPress translation plug-in can also help you find the benefits of e-commerce. In the same Gallup questionnaire above, Gallup asked respondents about e-commerce shopping behavior in multiple languages. 42% of the respondents said they would not buy products in stores in other languages. In other words, if the store is not provided in native language, potential customers may be missed. The
In order to improve the visibility of the store, you can specify the ranking of the store and product pages for the keywords of the new language, so the same multilingual SEO advantages as in the previous section are also applicable. For example, Etsy makes a huge difference by translating product list pages into other languages. How to help the strategy rank second among valuable purchase keywords
