For news websites, blogs, and other digital content publishers, it is important to ensure that posts are accessible on mobile devices. Although reactive web design is the first choice and necessity, web experience does not always provide the easiest and most attractive reading experience for the most loyal readers. This is why mobile applications play an important role in the way digital publisher distributes content. By improving the user experience (UX) and reducing load times, native mobile applications can have a significant impact on content participation, maintenance, and traffic, and provide additional opportunities to distribute content you control and own, as follows: We are opposed to relying on third-party platforms. The
In this post, let’s look at why mobile applications are useful for digital content publishers. Then it describes how to easily create a word press mobile application. Just jump in! There are several ways to improve the experience publishers provide readers with using mobile applications, including the reasons for the re emergence of mobile applications (6 main reasons). Let’s look at several reasons why this is a hot solution. 1. mobile application reactive websites that provide better user experience have made considerable achievements in making it easier for readers to see your website on smartphones or tablets. But generally, APP provides a better experience than website. The
Several factors account for this difference. The first (and perhaps most important) is performance. 53% of users gave up mobile sites that required more than 3 seconds to load. The average news site takes about 10.5 seconds. By contrast, the default mobile application can load in less than a fraction of a second. Nytimes, Wall Street Journal, HuffPost and buzzfeed all offer fast mobile applications and intuitive reading experiences. Readers are familiar with the fast and intuitive mobile application experience provided by apple news, Facebook, instagram, twitter and other major platforms. Click the icon, scroll through the quick news feed, and click the article to read. You can also view the latest messages through push notifications. The
How does it compare to reactive websites? If you don’t have an app, you have to rely on people who remember social media, e-mail newsletters, people who can open safari or chrome and enter a URL to review the content. Is that enough? There is no doubt that it is not the best user experience and cannot promote the desired loyalty and return traffic. 2. your own app is an ideal platform for readers with high loyalty. App users tend to be more loyal than desktop readers. In 2014, Jimmy maymann, CEO of the Huffington Post, said: \
New York Times found that mobile app users are 60% more likely to become subscribers than desktop users. By ing the application, remind readers to subscribe to your content, choose to display your brand on the home page, and confirm with many other applications used every day as soon as possible. When was the last time you saved a bookmark in a mobile browser? People expect to find all the common applications. Of course, not everyone apps. Getting people to install applications is still difficult. Need brand and audience. This makes it difficult for people to send e-mails to press releases
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But mobile applications will bring great charm to loyal readers. This means that you can continue to consume more content through a fast and intuitive experience. In terms of the number of pages per session, the time required, and revisits, it is not surprising that publishers believe that the application performs better than the website. We all know that providing the best UX possible is crucial to keeping readers, and it is easier and cheaper to keep existing readers than to ensure new ones. Briandavis, chief marketing manager of times audios, said: \
In addition, in the important young population statistics, APP popularity is increasing. People between the ages of 18 and 24 now spend more than 65% of their media time on mobile apps, with an average of 3 hours a day. The times sees that 14% of APP subscribers come from this inaccessible demographic group. 3. mobile applications make it easier to create subscription and membership revenue models. Through functions such as inApp purchase, users can easily purchase subscriptions and register in the membership plan. Like many other apps, New York Times app can use inApp for purchase and easy settlement. The
For publishers who have not yet started membership or subscription, app can be an ideal place to test whether the most loyal readers intend to buy and support news. No complex payment integration required. There is little friction in paying by purchasing inApp, and app users have become one of the most loyal readers. In other words, from the experience of times, it is more likely to switch to subscribers. Male 4 App is the channel you own. You seem to have strong control over your online presence. Everything you need to create and share content between websites and various social media platforms. The
However, if you rely on social media to reach your audience, the brand will rely on third parties. The platform periodically changes the algorithm. Just as Facebook lowered the priority of news in the news feed last year, these changes may lead to a sudden drop in traffic. \
5. avoid advertising interceptors and use the default mobile advertising network. The use of advertising screening in the United States accounts for 40% of notebook computers and 15% of mobile devices. In contrast, mobile applications are unaffected. And this is getting worse on mobile devices. In 2016, Safari introduced ad screening with IOS 9. With the launch of IOS 11, the latest intelligent tracking protection (ITP) has caused huge losses to publishers and the entire advertising industry. Publishers are looking at the impact of mobile web advertising revenue, including traffic from third-party applications such as Facebook. But basic mobile applications are not affected. The
With your own application, you can also take advantage of mobile advertising networks that are not available on your desktop or mobile site. 6. keep readers involved through mobile push notifications. Push notification is an important channel to guide traffic and user participation. The notification of the latest post can reach the reader from anywhere and return to the application. There is no need to disturb or fret. In an application, it is important to provide an option for the user to select the items that they want to be notified of. If you understand the wrong person
There is a risk of disabling notifications or deleting applications. For example, the Huffington Post requires readers of mobile applications to select the category they want to receive notifications when they first open the application. In this way, users are likely to find that it is related to push notifications. In fact, they can open the application to continue reading. If you think WordPress might be right for you to build mobile applications, there are several ways to improve the WordPress website. For publishers who want to build the application from scratch, the cost is $50-15000, and it is expected to take several months to build. Internal build applications also only consider the largest publisher. It is expected to include IOS and Android developers, designers and project managers (at least). In addition, don’t forget that to run smoothly in the latest IOS and Android versions, you must constantly update the application. With the introduction of the application, the work will not stop. Cost is why many brands building websites with WordPress are turning to plug-ins and professional WordPress mobile application development services. One solution is mobiloud, which can convert WordPress sites into mobile applications in just a few weeks. The advantages of this solution are not only cost and time. With the existing platform and relying on experts, you can get a lot of application functions and expertise that will take months or years to replicate, so this is a good choice for existing publishers and small digital priority news websites and blogs The basic application built as a WordPress dedicated mobile application solution is also automatically updated every time it is published to the WordPress website, so there is no need to increase the budget for maintenance. Mobiloud provides customized applications based on the WordPress mobile application platform. There are cheaper solutions on the market, including multiple plug-ins, but this service covers all the contents. This includes application customization, build, release, and maintenance, as well as continuous updates. Conclusion reactive design is enough for some people, but not enough for publishers who want to provide the best experience for the most loyal readers. If cost becomes a stumbling block for application construction, you can reconsider when considering many word press dedicated mobile application solutions on the market in 2019. This includes: Mobile applications provide a better user experience. Your application is an ideal platform for loyal readers. Mobile applications make it easier to create subscription and membership revenue models. App is the channel I own. To avoid ad interceptors, you can use the default mobile ad network. Mobile push notifications lead readers to participate. Do you have any questions about how to create basic mobile applications for content websites? Please ask questions in the comments section below! Image credit: pexels.
