Keyword surveys are required because you want to view your ads. Rita gating- use cookies to display advertisements for your website for people who have visited the website in the past. Although you may not be interested at the time, facing the proposal repeatedly may eventually help you to convert to a charging customer. PPC advertising also has other opportunities, such as showing other social media platforms other than the web and Facebook. Why do some marketers like PPC? One of the biggest advantages of PPC advertising is that it can instantly guide site traffic. After the event starts, you can view visitors in your own way. Therefore, this is very suitable for new businesses that do not have time to wait for SEO strategies to begin to achieve results or try to quickly test business ideas. Another advantage of PPC advertising is that it can be very focused. If the goal to be achieved is clear, you can achieve the important elements of the activity. Including the time when the advertisement is displayed, the location of the user, and the equipment for displaying the advertisement. This will bring a good return on investment, because the recipient is more likely to pay attention. In addition, it is much easier to use PPC activity measurements. After obtaining the value, you can further adjust or adjust the target setting. What are some disadvantages? Users pay each time they click on an advertisement. It’s OK to convert, but what happens if you don’t convert? What if they accidentally click on your ad? If you do not carefully monitor and optimize activities, you may need to pay per click. The problem is that this is a new business that wants to compete in an established market. Your competitors may have more budgets and set bid prices for many of the keywords you want to use. In addition, you can only view within the budget. No budget, no traffic jams. Paying advertising fees can quickly attract people to enter the website, but if the marketing activities are completely based on PPC, the traffic will decrease after the account dries up. SEO vs PPC – both options have obvious advantages and disadvantages, so you can return to the one you want to set at the beginning of the post, which is the most suitable option for your business. To sum up, SEO is more worth considering than PPC in the following cases: For those who want to build and build brands, there are financial restrictions on marketing activities. You can allocate resources to long-term initiatives such as blogging and content marketing. On the contrary, PPC is preferable to SEO in the following cases: I want to have an adequate budget and direct online traffic to the site immediately. Your goal is to test your business idea before making a long-term investment. The definition of target market is very clear. How about the combination method? But what if SEO doesn’t need to be one of the two problems for PPC? What if you can enjoy the advantages of two worlds? The combination of the two actually has many advantages. The ability of PPC results long-term customer participation is not only real-time revenue, but also targeting expensive keywords through SEO and declining competitive keywords through PPC activities, so as to determine the cost. When saving money is not enough, you can withdraw advertisements and rely on organic results to maintain site traffic. Therefore, the two methods of creating traffic are not mutually exclusive. In fact, if done well, one person can support another. What is best for your business? As we discussed, both SEO and PPC can provide high ROI.
