You can also use plug-ins such as shortpixel to automate image optimization. In other words, installing performance optimization plug-ins is not necessarily a long-term solution. In addition to development, you can also consider providing maintenance services, so you can conduct regular performance audits, eliminate bloating, and handle other high-level tasks. 3. despite the emergence of the e-mail management platform for integrated marketing with additional social media, e-mail marketing is still an excellent and effective strategy. E-mail management is a valuable feature you can provide to your customers, and you can integrate it with minimal effort. The
MailChimp has long been the favorite e-mail platform for WordPress users. With a free account and integration plug-in, you or your customers can easily integrate email marketing on all word press sites without pre investment. If customers want to access advanced features, they can upgrade their accounts. In order to increase the subscriber list of customers and strengthen the e-mail marketing strategy, you can also install optionster so that customers can create customized pop-up menus. However, using this plug-in requires a paid optinmonster account, so you may want to obtain the license of the client before adding it to the website. Your account starts at $9 a month, so you should have a convincing argument for using this conversion promotion tool. The
4. in order not to lose efforts, network attacks that implement security maintenance functions are not for fun. A malicious hacker can delete a customer’s website and waste all your time. After the completion of the project, the implementation of safety maintenance functions may help to prevent these destructive events. Sucuri is a powerful choice for WordPress security monitoring. Regularly perform security checks and provide warnings if suspicious content is found to prevent clients from uploading attacks or malicious files. If customers can be persuaded to pay for the advanced version of the plug-in, they can also enjoy the benefits of Sucuri WAF (Web Application Firewall). The
As with performance, security is a constant concern and the best choice without taking chances. If you are interested in extending services to include site maintenance, integrated security audits may help long-term protection operations. Alternatively, you can teach clients to perform self audits. 5. to simplify problem solving, setting up an activity log to provide high-quality customer support is a wise way to maintain customers and establish contact with new customers through reference. However, this also means that some troubleshooting must be performed for clients who may not be familiar with the word press site. The
The installation activity log helps pinpoint problems when customers ask for help but do not know how to interpret errors correctly. You can simply refer to the log and quickly determine the solution, instead of asking many questions you can’t go. The WP security audit log is a validated plug-in for monitoring site activity. Track updates, plug-in and theme installation, file upload, etc. This requires a lot of speculation in the work. You can quickly address all issues and return to the next project task. 6. if the mobile reactive design is used, the SEO and conversion rate will be improved. The client site will not respond, and the probability of success is very small. More and more users mainly search on smart phones, and Google now reflects responsiveness in its algorithm. The
Fortunately, the WordPress community offers many reactive topics. When working on the client site, you can set it to the default value, so you can start it first. In fact, it is the most popular in the subject directory
