The correct way Google ranks websites has long been a mystery. Two years ago, we received the confirmation of the two most important ranking signals (prompt: content and post link). But you may not know that the third most important thing is the relatively new Google rankbrain. Rankbrain is a machine learning algorithm used by large search enterprises to improve search results. This is one of many network projects of artificial intelligence that change our lives. Rankbrain is an important factor in determining the end position of a site in the SERP. It is recommended not to ignore it. But chances are you know almost nothing about it. It’s time to change it. The
Now we will learn more about Google rankbrain. To ensure that the WordPress website works properly, we will discuss what it is, how it works, and how to execute Google rankbrain SEO. What is Google rankbrain and how does it work? As mentioned in the introduction, rankbrain is a machine learning algorithm. This helps Google process search results and understand user queries. AI then uses this information to improve Google’s search algorithm and improve users’ search results. The
Before Google searched for pre rankbrain rankbrain, Google’s search algorithm was completely human coded. They put forward the theory of improving search results, and run tests. If the results are positive, they will implement the algorithm change. But until then, we can’t explain search terms that Google has never seen before. In fact, in the previous day when the search engine could not handle normally, we almost came into contact with 500million search queries. As a result, search results for these queries are often unsatisfactory. Therefore, Google needs a system that can understand the search intention even if it has never entered a sentence in the search window before. The
Rankbrain input today, most of this work is replaced by Google rankbrain. To this end, we will carry out three main tasks: By analyzing the search terms, we can further improve the Google search algorithm by using the user’s feedback on the user’s satisfaction with the results provided by the query. In the first part, rankbrain separates each query to better understand what the user is looking for. Then AI tries to associate relevant knowledge with popular search and concepts of relevant keywords. Here, you will try to infer what the user is looking for and provide search results accordingly. The
But rankbrain does more than that. In addition, the interaction with the user will be measured to ensure that the results received are satisfactory. That is, if AI returns the results page to find out whether the query has changed, dwell time, deviation rate and other options (so-called \
And why don’t they do it? In the end, rankbrain seems to be better at improving search results than Google engineers. In fact, AI outperforms humans by 10% when competing with multiple engineers to find the most suitable page for search queries. Are you impressed? The highlight of rankbrain is that, unlike the overall change of the search algorithm, according to the keyword
Make sure you can. Focus on headlines – in search results, focus on the most compelling part of your appearance. Try various head styles, inject emotion (especially with keywords), use numbers and appropriate formats. Also, check the copying of the lifting tip. Test title – test is better than speculation. Use tools, social media, advertising, and plug-ins to find the most effective titles. Instructions URL anyone http:\/\/yoursite.com\/?p=123 Because I don’t want to click the link. Generate custom meta description – please tell the reader what to expect from the content. The meta description also includes an action urge, which provides an opportunity to use powerful words and emotions. Rich snipt implementation – structured data can directly provide more information to potential visitors in SERP. Focus on site speed – slower sites are fatal to CTR. Do something about it. Dwell time, deviation rate and conversion rate improvement dwell time is the time that visitors stay on the visited page. The deviation rate is the number of people who leave the site without clicking on anything else. The conversion rate represents the people who complete the tasks to be performed on the site. Google understands all the above and judges your website accordingly. To improve: optimize the first impression – speed is also the core. In addition, please ensure that the site design and layout provide users with the required content immediately. Focus on mobile affinity, pay attention to advertising and pop-up. Put user needs first – understand the needs of visitors and generate very useful content. In addition, please invest in readability and content structure, keep the page up to date, and answer questions or comments. Internal connections – connections allow users to search more sites. Please refer to other posts and provide a list of the latest, most recent and \/ or related articles. Performing a\/b test – split test is a good way to improve the conversion rate. Small changes can make a big difference. \
