You may need to change the site according to your business needs and make changes very quickly. The only way is to do it yourself, not rely on web developers who need to build websites in an appropriate content management system (CMS). CMS allows you to support the websites required by your business. This helps to monitor and control marketing activities to improve efficiency. Most importantly, it supports SEO by automatically following best practices for conducting online business. Therefore, it is a basic requirement to use CMS and database to enhance the website at the back end. The
Although you know that CMS should be SEO friendly, you should also know what parameters CMS should look for. Understand the ideal functions of CMS to support low-cost SEO packages. The page optimization function supporting page SEO is one of the main features of CMS, which determines the affinity of SEO. Search engines help to index content and provide the ability to consider all content hidden in visual text and programming code and control text. Control extends from metadata information to navigation text and contains text within the page. The
Meta information – title tags are the most important to search engines. In order to improve the affinity of search engines, CMS must limit the number of characters of title tags. Similar character restrictions used in meta descriptions make SEO more efficient. Placing keywords in content is a necessary requirement, and CMS must make index creation easier. Navigation text – default and sub navigation text are usually based on HTML, and CMS must support content update. In addition to having a site map for easy navigation, you also need to provide text for each page in the custom map. Page text -cms must be able to control the content, generate familiar URLs, and have the function of automatically building mobile paths. Adding ALT tags to images helps search engines better understand images. CMS must allow ALT tags. Technical SEO CMS must be able to handle the technical part of SEO. Even if it gets attention in the search engine, the site must be optimized correctly. The
From website optimization site search promotion to duplicate content control, page speed, compression and rich schema data support, to XML site map promotion, CMS must do all these work very well. CMS must have a fast running unified site search function to help users get an excellent experience. The task of CMS is to guide search engines to save categories or parts containing similar content, so as to prevent search engines from treating these contents as duplicate contents. CMS design requires intelligent and concise code, which can be loaded quickly to support pages, so as to maintain the fast speed required to obtain high ranking from search results. In addition, image optimization must be supported. The
In order to promote fast page loading, the function of compressing and optimizing code is a necessary function of CMS. The CMS must allow you to add a code to the website so that the coordinates are displayed to show the physical location of the business. This is useful for area search. Most importantly, CMS must support the update and management of XML site map, just like the directory of search engine. The site access control CMS allows search engines to notify you of what you want to provide for index creation and what you want to exclude from index creation. 301 redirection must have terms so that viewers can automatically reach the new page generated after deleting the previous page. CMS must have the function of updating copyright text every year, a tool for checking broken links
