What is the optimal content length? How long does the blog post take? What is the ideal number of words for SEO? This is a question many bloggers and marketers ask themselves. Obviously, many things have entered into successful content marketing. From choosing the right keywords to learning how to write a good article, and then to optimizing the image. All this is the key to the success of content. However, content length is still an important topic because it has a great impact on the overall strategy. Should we write more essays, or should we concentrate on sending a huge article a month? Or is the truth somewhere during this time? It is conceivable that there are many opinions on this. The
To focus on this topic, this article will discuss possible studies on the ideal content length. You will learn from the results of the largest studies and their conclusions. The goal is to develop your own content strategy and adapt it to make content more successful. Ideal content length – the most important research summary to find the best content length under the research content. Let’s summarize what we found to provide an overview. Then, we can synthesize the conclusions. The
Okdork\/buzzsumo – Noah Kagan, who shoots app SUMO (sumome producer) in more than 2000 words per article, works with good people in buzzsumo (a tool often included in the blog tool list). Together, they conducted research on the factors that make the content realistic. After reviewing 100million articles, you found the following: The longer the content, the more it is shared. Posts with 3000 to 10000 word areas perform very well. Blog posts are 16 times more than 2000 words, less than 1000 words. Therefore, if you want to get word-of-mouth, please aim at at at least 2000 words per post. Male
Backlinko – the average search result on Google’s front page is 1890 words. Brian Dean of backlinko and his team conducted a self-analysis of search engine ranking factors. They surveyed 1million Google search results and found a better ranking method. In terms of the optimal length of blog posts, we found the following: Long format content ranks far higher than short format articles. How many long formats are there? Well, the average number of words on Google’s home page is 1890. The page loading speed, post image, HTTPS use and other impacts also have other important results. We suggest you check it out. The
Moz\/buzzsumo – Moz SEO experts with at least 1000 words have also worked with buzzsumo to analyze more than one million websites. Regarding the optimal content length, the following was found: Long format content (more than 1000 words) continues to get more sharing and links than short posts. This applies particularly to research support and opinion forming works. More than 85% of online content is less than 1000 words. As a result, if you can surpass it, you are likely to achieve good results in social networks and search engines. But the effect began to disappear after more than 2000 words. Middle – the perfect content is 7 minutes long. The publishing platform medium pays great attention to the participation of readers. In order to learn more about how to cultivate it, we conducted a study to maintain the optimal post length of readers. Inside, they found the following. The
The full blog post takes 7 minutes to read. After that, reader participation began to decrease. Buffer said that it was translated into about 1600 words, including a lot of visual materials, less than that. But medium
Since large changes were found in the results, it is recommended that they be considered only as guidance values. Finally, they tell you how much it takes to communicate your point. Quote: \
For long tail search words (more than two words), the content of the results page is nearly 20% more than that of short search words on average. That is, for a wide range of topics, users do not expect long posts. However, if the topic is narrower, a deeper scope must be provided. At the same time, content quality and relevance play an important role in page ranking. If the user’s query is not involved, it will not help to create content of a specific length. Serpiq – Google ranks first on average with 2416 words. In 2012, serpiq conducted a study to determine the optimal length of blog posts. To this end, we conducted a survey on the average content length of more than 20000 keywords in all rankings on Google’s home page. The
Unfortunately, the study itself is no longer online, but the result is online. The average number of words in Google’s top ranked content is 2416 words. On the contrary, the report ranked No. 10 has only 2032 words on average. However, the data of this study also contains the text in the sidebar, so the number can be reduced slightly. Coschedule – the top-level content contains at least 2000 words. In addition to summarizing the results of the ideal content length of various sites in this convenient information graph, coschedule also published the analysis results of the first 10 articles. The average length of the most shared posts, which ranked third in the Google rankings, was 4066 words. The minimum number of words is 2000+. However, length is not decisive, especially for social sharing. Quality and relevance are also important. Male
Hubspot – the best content length for traffic, sharing and linking is 2250+. Similar to coschedule, hubspot analyzed its own content and learned the factors that allow sharing, connection and traffic inflow. Here are the results of more than 6000 blog posts: The articles with 2250-2500 words bring the most search traffic. More than 2500 words of content are shared most on social networks and get the most background links. Male Neil Patel – online marketer who uses multiple content lengths in a variety of industries Neil Patel also investigated the length of blog content. In his article on this topic, he said: The
Content length is really important. The longer the content length, the better the quality and performance. The best number of words in each industry is different (based on his experience and the evidence found on the Internet). Pintech:2000-2150 Finance: 2100 – 2500 manufacturing: 1700 – 1900 sales: 2500 – 2700 retail: 1500 – 1700 real estate: 1800 – 1900 houses and Gardens: 1100 – 1200 Technology: 800 – 1000 GATT: 300 – 500 marketing \/ Advertising: 2500 – 3000 medical care: 2000 – 2150 fashion: 800 – 950 recruitment: 900 – 1000 food: 1400 – 1900 travel: 1500 – 1850 film: 1500 – 1700 t EAM yoast – the longer the content, the better (the better the writing technique) self report on the length of blog posts by team yoast, the producer of yoast SEO and the general authority of wordpress seo
. The following are the cliff notes: The
Blog posts must contain at least 300 words to rank (this is also the recommendation provided by the content checker of the plug-in). Long blog posts composed of more than 1000 words have a higher probability of ranking. The more content, Google will be able to better understand the content of the post, thus ranking first in the search rankings. However, to maintain longer blog posts and make them more valuable, you need to use writing techniques. Otherwise, you can scare the audience rather than attract them. Therefore, you must make your blog posts readable. If you are not the best writer, please target 700-800 words. Buzzsumo – investing in content volumes based on length is also an option, and buzzsumo’s article makes another interesting point in the field of online news. Many news media have adopted successful content strategies, including simply publishing more (short) content. Of course, this requires labor. Orbitmedia – bloggers see higher return on investment from longer content. Orbitmedia regularly conducts a questionnaire survey on blogs to understand the trends of the blog world. Their 2017 edition asked 1000 bloggers questions. The result of content length is as follows: Today, the average length of blog posts is 1142 words, an increase of 41% over three years ago. Half of the bloggers created less than 500 words of content. In contrast, the number of blogs that created posts with more than 2000 words increased sixfold. In addition, better ROI can be reported from longer content. What does all that mean? Through the above process, you may have identified several patterns. Let’s summarize the main results. One conclusion is very clear: If the goal is to improve rankings, get links and social sharing, then long format content is the way to go. Almost all studies have shown shorter performance than in this field. However, it is not fixed to accurately organize the content of articles. Research shows that I agree that at least 1000 words are required, but shooting 1500-2500 or more would be better. However, these data also vary by industry and can only be used as guidance. In fact, you need to adjust the length of content to specific areas, competitions, and topics. Short format content is also an option, but short posts cannot be completely deleted. This can also be a viable part of a content strategy. This is especially true when a lot of content can be produced. They can get considerable mileage on social networks, but SEO value is usually relatively low. Some industries are exceptional. I repeat, what you write is very important. In any case, there is a clear correlation between the length of content focused on quality and the success of content, but other factors are also important. Most of the above articles and studies emphasize the importance of focusing on quality first. For example, here, it is also repeatedly emphasized. What does that mean? This means investing in visual materials such as readability, good structure, layout, and images. In addition, make sure that the page loads quickly and the site is optimized for mobility. But most importantly, we focus on relevance. High quality content means you get what you need when someone clicks on your link in search results or on social networks. This also determines many parts of the content length. Ultimately, adding 2000 words to a topic that can be dealt with in 200 words does not add value to the audience. On the contrary, do not change yourself to a simplified type to meet the artificially defined scope. Create a very useful resource so that your goal involves more than 4000 words
