You may already know that mobile usage is increasing. From news confirmation to online shopping, mobile has become the easiest and most accessible way to deal with things. Part of the reason is that users can use mobile devices anytime, anywhere, so it is easy to move frequently People use smart phones to do shopping and other things will be more convenient, and will spend more time. From 2016 to 2017, the daily mobile usage time increased by 7 minutes to 3 hours and 15 minutes per day. This increase in time use indicates a higher opportunity for retailers to sell more products online. The
Search engines such as Google recognize the importance of using mobile devices. In this regard, Google emphasized the compensation for mobile optimized websites. Since the advent of mobile friendly algorithms, we have been promoting mobile optimized websites to provide a better user experience to all users. The company’s latest initiatives related to the theme of amp or accelerated mobile pages are another step in improving the mobile experience. Here, we will learn what amp is, how it helps e-commerce business, and why it needs to be changed today. Let’s go! The
What is amp? As mentioned earlier, amp is the abbreviation of accelerated mobile pages. It is a relatively new open source project created by Google to speed up the loading of mobile sites. The amp page consists of AMP HTML, amp JS and amp cache. These components provide faster performance than normal mobile friendly sites, thereby improving the overall experience. In fact, Google is so fast that it seems to load immediately. The site looks and feels the same, but it uses \
How amp has a positive impact on e-commerce business amp pages have been adopted by e-commerce large enterprises such as news websites and eBay. The company launched millions of AMP pages to reduce mobile load times. Content related sites also see the benefits of using amp. As you can see below, Google provides it in the form of carlercell (see the amp line below each article of carlercell). As a result, Google provides more visibility for these websites, resulting in more traffic. Although the e-commerce website has not yet obtained the advantages of this carlercell function, the amp page can still provide many advantages for the industry. Let’s have a look. The
More visibility. Google will increase its organic ranking and give priority to sites that load faster. With amp pages, you can provide visitors with a better user experience while gaining a competitive advantage. Reduce the disengagement rate. Did you know that almost half of visitors will give up loading pages that take more than 3 seconds? In other words, if the page load time is too long, the deviation rate may be higher than usual. As we defined in Google, the deviation rate is \
