Let’s do some quick exercises together. Open a text document or import pen and paper. Now, please answer the following two questions: How is it different from competitors? If I am a potential customer, why should I hire you instead of someone else? If you have difficulty answering this question, you are not alone. Most business owners and freelancers have a hard time answering this question. Moreover, those who have answers believe that differentiation factors are usually not strong enough to lead customers to business. If you don’t have the customers you need and the competitor loses many customers, you need to find out the difference from the competitor. The
In this article, let’s take a look. But first, we will share that differentiation is one of the keys to success. At the beginning of my big break online experience, I started many \
There were not many other people who provided the service at that time. But this is what people need. This is what makes me different. If you call me, I will help your website immediately on the phone. How do you differentiate your business now? What makes you stand out? Look at the answers to the two questions at the beginning of this article. Now let’s criticize them. There are three factors that can create good differentiation elements. Are you satisfied with these three? What is the good difference 1: does the customer really care? No matter what you use to differentiate services, prospects will report, \
In many cases this is not the case. We met a freelance WordPress writer who said the difference was the ability to use multiple programming languages. This may work for specific customers, but the freelancer works with small business owners who don’t know the difference between HTML and CSS and have never heard of PHP or JavaScript. For them, this is not a differentiation factor. Whatever you identify, make sure your customers are interested. Number 2: it must be unique (to some extent). I asked WordPress freelancers to describe WordPress knowledge and technology as a factor of difference. The
The problem is that almost all WordPress freelancers have the knowledge and technology of WordPress. (yes, some are more than others, but we will explain this in Item 3.) Differentiation elements with common characteristics among competitors are not differentiation elements. Companies like crown favorite now have a clear difference. Karim marucchi, their CEO, once said that customers hire them not only because of their programming skills, but also because of their project management skills. It is an important technology for large customers who attach importance to project management. And the difference between crow favorite and its competitors. The
Whatever the difference, make sure it is unique. No. 3: you should be at least 10 times better than others. Now let’s assume that your WordPress technology is superior to other competitors. It can be said to be a kind of differentiation. But only under better circumstances.
