The creative elegance theme of CEO Nick roach has been a popular name in the development of advanced WordPress for many years. For a long time, it has been regarded as an innovative and relatively cheap price structure, combined with the quality of the listing theme (paying $69 and visiting all 87 themes). But until recently, the elegant theme has only begun to become famous in the high-end plug-in space. The latest release of monarch, especially bloom, is very popular. It generates a beautiful e-mail acceptance consent form and claims to \
It is safe to assume that Nick and his developer team are only committed to increasing the number of plug-ins provided by elemental themes in the future. But what does the evolution of elegant theme brands mean for the rest of the high-end WordPress market? Why is the theme of elegance moving in a new direction? The reason why et is now more focused on plug-ins is unclear, but there are two obvious reasons. Expand potential revenue, expand target market and product range. Because they can, the first reason is easy to understand. Elegant themes are presented to new audiences by creating plug-ins. They are interested not only in advanced topics, but also in paid plug-ins. The
As a result, elegant themes has more listeners and is more popular. It is more likely to become one of the absolutely largest WordPress brands. Because there is a second reason, it is obvious, but it is even more so when you think about it. The brand already has a huge customer base (less than 300000 people), and most of them will be enthusiastic supporters. Even if former customers start to seize new directions that may not necessarily be joined, most satisfied customers, especially if they continue to produce high-quality products like bloom, are likely to adhere to the brand, which is a reality. Monarch, and divi theme. The
In addition, any reduction in membership renewal will be offset by the flood of new customers who are willing to buy access to new plug-ins. Other possible impacts of advanced WordPress elegant themes have a large scale in the advanced WordPress market, so important changes to the business model will attract the attention of competitors. Some competitors include studio press, templatic, themefuse, wpmu, etc. Only two (wpmu and templatic) I mentioned are established plug-in sellers. Templatic plug-ins are relatively less famous than ET (as long as the quantity and quality of online comments prevail). The
Effect \1: according to the similar diversified image credit of other theme Studios: through Flickr, it is foolish to assume that all the companies mentioned above begin to diversify their products on the basis of the existence of ET, but for some competitors, it may not be a bad move. I think at least one or two brands will observe the success of ET, learn quarterly, and try to apply the same different focus to their own business. I believe that some young and little-known theme studios will begin to prioritize plug-in production with theme development. The
This is because companies in the early stage of growth are more likely to make pricing and focus changes across the brand than firm companies that have entered a specific niche market. Effect \2: the theme of popular brands and the theme of improving the quality of plug-ins have had absurd and low prices (which will be explained in detail below). Et is now adding high-quality plug-ins.
