When you first start using a website or blog, most blogs understand the importance of publishing high-quality content. When competing with thousands of established websites, bloggers know that the only way to stand out is to publish excellent content. You will also find that many bloggers start blogging because of the idea of many golden posts. They came up with 3-4 epoch-making ideas and started blogging based on them. Just like the rock band that released the killer’s first album, the initial work of the blog is often the best part. Unfortunately, the early content is hardly noticeable, but at least it has little value to pay attention to. There are usually two reasons: The
The new site has no leads yet. Online audiences tend to use new materials. That is, to build an audience, you must publish content, but new audiences are not interested in the previous material. For some, this is the case with catch 22. Building audiences requires good content, but when there are more listeners, they want to focus on the best content. In the end, the best thing you can do is publish the best content you can do. But it is not just the content of start-ups that is underestimated. Over time, most of the content will obviously disappear. The
Think of a blog with 100 posts. How many of them are displayed on the home page? Maybe 5? About 10? In other words, there are about 90 articles hidden in the depths of the website, which are more concerned than before and more concerned than they deserve. Today, I want to provide WordPress users with six tips to promote old content and help them inject life into old content. 1. one of the main factors that keep visitors away from old content updates is time sensitivity, especially in the fast-moving niche market. The
For example, if you are looking for online marketing skills, you will hardly read articles before 2013. The requirements will be upgraded to 2014 within a few months. What’s the matter. Well, the industry has changed so much that the suggestions provided three years ago may not be appropriate today. Google will also show that the \
In addition, the updated articles can still provide great value to readers. Compared with writing articles from scratch, it takes less time to update articles, so time can be used more efficiently. You can then display the last modified date of the content or push it to the top of the home page. Use plug-ins such as wplast modified to update the timestamp and pass this information to the search engine. 2. as anyone knows, the parent item of post Google gets the most hits. Estimates range from 15% to 53% depending on the source. The
The same applies to posts listed in blogs. The posts at the top of the home page get the most hits. Recently published posts will gain the advantage of occupying the best position on your site, as well as the advantage of all clicks. Unfortunately, this will only continue until all articles have been pushed to one place. However, some posts should not be ambiguous. If a post is particularly important to your site, I want to keep it at the top for longer. teeth
Consider making the post \
It is easy to make regular posts in WordPress. On the publications page, navigate to the publication metadata box on the right. Visibility: look at the places marked \
Although most webmasters know this well, if you want more visitors to access the previous content, please consider the internal connection strategy. The new content is fresh in my mind, so I can hang a link for memory. Of course, this means that you may miss the opportunity to connect perfectly with old content. To resolve this issue, install the WP optimize by Xtraffic plug-in. The plug-in requires that keywords be assigned to each post. For example, we will use the keyword \
Most importantly, the plug-in will review all existing articles, find places to use the specified keywords, and add retrospective internal links. 4. there are many plug-ins to help inject vitality into relevant content and popular old content. More specifically, we are discussing plug-ins that add links to relevant or popular content to the site. This is usually done at the bottom of the content or in the sidebar component. While these widgets don’t generate too many clicks, they do help send visitors to the oldest content. Right here, you can see that torque is working. If you scroll to the bottom of the page, relevant post components will be displayed, which are linked to 4 published articles. The
To add this function to the website, please use yarp (yet another related post plugins) and WordPress popular post plug-ins. However, in the last article, what would happen if the plug-in was not loved by the \
Now, only filtered old content will be included in the popular content component and send a click. 5. social media releases wonderful new content. What to do next? That’s right. You can go directly to your social media account and learn about the world. But when was the last time you posted a link to the first article? Maybe not for the time being? I know it takes time to properly manage your social media account. However, if existing content is valuable, you can find time to promote it. In fact, after installing the plug-in
Replace some heavy work. I recommend revive old post. After configuration, the plug-in will automatically post a post on twitter, Facebook and LinkedIn. The plug-in allows you to specify the number and frequency of shared posts. You can create custom messages (including links) to bring fresh and new favorites to old content. If you do not want to advertise all posts in this way, you can use restore previous post to exclude specific posts from the lifecycle or exclude the entire category. 6. no matter how hard you try to change the use, some materials may not get the click you want. In some cases, it is best to throw towels directly. That post office will never be the means of transportation you want. However, deleting part of the content does not mean that it must be permanently deleted. How about reuse? You may have heard it thousands of times. The money is in the email list. Convert existing content to an optical drive to make it effective. It is easy to do so. Including bloxp, there are many wonderful tools to convert WordPress content to ebook. Bloxp allows up to 250 posts to be edited into digital books in the appropriate format and distributed to subscribers. This will not only help increase the e-mail list, but more importantly, create new potential customers for outdated and underrated content. Even if the final idea is not the latest report, it will not reduce the value of the report. Unfortunately, in many ways, some of the best content is pushed to the website, and the traffic is inevitably reduced. However, some of these strategies can keep articles longer. An audience that consistently delivers the best content will gradually catch up with the excellent work you are doing. Even if the current audience is small, the exciting content just created may still play an important role in increasing the audience. This is true even if a particular part of the query is less than expected. Continue to publish the best possible content. Using the strategy we discussed today, you can always advance old content in the future. Do you have any tips for restoring old content? Please share in the comment space below!
