In 2020, thanks to fandamic, smart phones have been used for 1.6 trillion hours so far. But didn’t you receive a small notice on your mobile phone or desktop application during the day? Well, we are! Most of us know that this is a push notification and how it works. But do you know why push notifications are important to the business? Push notification has become an important tool for marketers to instantly contact users across industries. I have prepared this article for anyone who doesn’t know what push notifications are and why they should be used. What is push notification? Push notification is a clear message, which can be pushed through the user’s device, whether it is a mobile device or a desktop computer. It usually appears in the form of message, warning, advance notice, suggestion, etc. to guide the user to click. The
In the following image, you can see that the push notification is displayed in the lower right corner. The reason why push notification is very important to business is that the purpose of push notification is to immediately warn users of the message. Other re participation tools, such as e-mail, may have reached spam or the user has not logged in. However, push notifications are sent directly to the browser and are displayed as warnings. This will make it hard for you to miss and increase your participation. To understand why this is important to your business, let’s take a closer look. Easy choice: push notifications are easier to provide users with choices than other marketing tools such as email \/ press releases. Users can add to the subscriber list with one click without sharing personal information. E-mail requires the user to enter an e-mail address to become a user. The
Quick visibility: after the user opens the browser, the push notification will be displayed on the screen and not visible. In e-mail, users must log in to read messages. Delivery speed: push notifications can be sent when the user is not present, so the forwarding rate is higher. However, for e-mail, some e-mail messages remain in the junk e-mail folder and are not noticeable. Cost efficiency: E-mail costs more than push notifications. E-mail needs content, draft copy and design, but push notifications only need short customized content with correct facial expressions \/ images and behavior guidance buttons. Due to easy selection and high transmission rate, push notification is important for all services. The
Easy to implement: Web push notifications support integration in multiple sites (such as WordPress weekly, Shopify, etc.). The implementation of Web push notification is very simple. Even applications can use push notifications on multiple platforms. Word press: this platform is usually used by bloggers. The pushengage WordPress plug-in makes the installation of push notifications very easy and fast. Once installed, users can send automatic messages to subscribers informing them of new blog posts posted on their website. Sofa: just creating a website is not enough. You need to be careful more to get traffic. To maintain customer engagement, web push notifications must be enabled on the Shopify store website. The
The pushengage application allows push notifications to be used in Shopify stores. Installing the push notification Shopify application is easy. One click to install the application. If the push subscription option is installed, the store will enable it and visitors can subscribe. You can start sending push notifications to subscribers. In the push notification Shopify application, pre populated templates are built into all activities. Easy creation and implementation of activities: an important aspect of push notifications is activities. Helps create meaningful activities to improve transformation and engagement. The
The first three activity ideas for using push notifications include: Welcome speech: users must continue to participate after registration. By pushing notifications,
Only two copies of are required. There are also character restrictions. So please use your words wisely. Keep clean and clear. Objective: I don’t want to receive push notifications that are irrelevant to anyone. To prevent this from happening, always classify subscribers and send target push notifications. Conclusion: compared with other re participation tools, push notification is undoubtedly the best re participation tool. But the quality of push notifications to the business depends entirely on how you use them. One of the e-commerce websites uses push notification, and the open rate is 400% higher than that of other tools. Does your business use push notifications? Otherwise, by reading the above article and entering push notifications wisely, you will find that you can add significant value to your business. What else do you want! Do not push random messages to users. Otherwise, the user may refuse to receive. Follow best practices for push notifications for benefits. After all, it is a line that needs to be treated with care!
