Just go! Why did you initially create content? To optimize search engines and better rankings? Sure. Customer training? Mingming! To increase sales? Yes, but it’s a little complicated. There are many ways for users to participate, and interactive content can improve the participation rate. Now let’s start the dialogue! In essence, interactive content allows people to participate in an activity. Choosing, answering questions, or participating in other ways will always attract attention and guide behavior. And the action play is what we are looking for! To increase sales, we will convince you by using several practical inferences and feasible methods of interactive content. Let’s go? The
Male origin – https:\/\/gph.is\/2HPEMQz Reasons for interactive content work audience participation in ordinary content can make the audience feel that your brand is ordinary. It’s easy to get lost in other content pools. Interactive content is very prominent because it can instantly attract attention and is most likely to cause public praise. In fact, 66% of marketers reported more audience participation after using interactive content. It also helps you customize the response, not the brand’s standard response. This will stimulate their curiosity and promote participation in a different way than before. The following are the recommended questions and answers of Maybelline, so that both brands and customers can participate! The
Male origin – https:\/\/www.maybelline.com\/collections\/fitme\/foundation-match-finder Insightful customer data collection interactive content provides marketers with rich data about potential customers. People show preferences through tests, and tell about financial ability by assessing rankings or using calculators. This is valuable data that can be used to understand potential customers and increase revenue. For example, suppose you want to market an advertising agency. Leaders \/ customers can create calculators to estimate paid advertising spending. This can provide solutions to customers’ pressing problems. Collect customer information such as CLV, target ROI and budget at the same time. The
Male origin – https:\/\/premade.outgrow.us\/how-much-should-you-spend-on-paid-advertising Personalized results and value-added interaction mean that two people are required to tango. Instead of pushing content, let people respond, say preferences, and share data. In fact, this is helping customers and providing value to customers through personalized response. Male origin – https:\/\/cleanchargenetwork.com\/buying-an-electric-car\/quiz-what-electric-car-is-right-for-you\/ As a result, this is a mutually satisfactory solution. On the other hand, it adds satisfaction and value to customers when helping buyers’ journey. Instead, marketers can increase sales through leadership segmentation and development. The
Brand awareness and recall marketers can use tests and calculators to improve brand awareness and maintenance rate. Help customers understand themselves or calculate costs, so as to improve brand image and guide brand recall. When it comes to website traffic tests and questionnaires, most people associate them with social media. Moreover, it is not wrong. But did you know that social media can be a great way to channel traffic to your site? In fact, 71% of consumers have had a positive experience of the brand on social media, and they are likely to recommend the brand to the community. You can also link the interactive content results page to a web site. This is especially effective for e-commerce brands
Large. Male Rita gating advertising Rita gating advertising is a good way to capture leads. If a potential customer has visited the website but has not yet purchased it, inserting interactive content into the advertisement may be a good way to remind the suggestion. The following is an example of an instagram interactive advertisement for thread theory boutique: Male origin – https:\/\/vyper.ai\/blog\/the-best-facebook-giveaway-examples\/ You can also use web push notifications to rejoin customers in a more effective way. Add interactive images and send push notifications. What kind of content marketer are you? Now that you know how the interactive content experience can increase engagement and sales, what interactive content will you start with? With a little experience, you will find that mixing 3-4 content types in your marketing strategy may be a good way to ensure that potential customers are at each stage of the buyer’s journey. From identification to decision-making, these tactics ensure that the boat can sail (or better sell)!
