In order to understand the impact of segmentation on industry click through rate, we conducted a study. Sending the push notification to the correct segment can improve the click through rate of the push notification. We analyzed the results to determine that CTR can be improved by up to 218% depending on the industry type. Automatic segmentation is a function that pushengage users can use. Users can obtain useful results based on activity segmentation. One of the best practices for web push notifications is to send target notifications to segments for a higher success rate. Main results of push notification effect of using CTR segmentation according to industry type: media \/ blog use segmentation obtains the highest CTR. Blogs usually classify users by category type. After the implementation of segmentation, the number of CTRs in the industry has increased dramatically and is considerable. On the main point, CTR of trading websites increased by 218%. The
In fact, the sharp growth of CTR proves that wise use of segmentation can help to get more clicks. In fact, receiving notifications based on your interests can attract more users on the site. E-commerce CTR increased by 200%. It is not surprising that CTR growth in the e-commerce industry is broken down to 200%. This industry has a variety of different categories of products that can be sent to people in the segment category, so you can use the segment to get more. For example, if someone accesses flipkart from the electronic product category of the mobile page, the user is classified as a mobile category and a push notification is sent accordingly. These notifications proved to be very useful and the number of hits increased. The
After classifying users on the e-commerce platform, users will actually be classified according to personalized choices. Therefore, you can also send personalized web push notifications to users in the segment. This will have a greater impact, because personalized notifications can bring users closer to you, and also enable you to turn to more loyal customers. Segmentation works well in e-commerce industry. If you continue to use auto segmentation when sending notifications, the industry will grow further. Search uses segmentation to reduce CTR by 33%. CTR in search industry has decreased. Down 33%. This underscores the fact that the industry is less inclined to use segmented push notifications. Therefore, in a better graphic scale, CTR can send more web push notifications to users without further refining CTR. The
In search, users’ needs are very different. Segmentation methods may be limited. For example, in the search industry, the needs of users are not fixed and will change every time. This is my first visit to a nearby laundry. I may come to a restaurant with good Chinese food next time. You must continue to make changes to prevent classification based on personalized search, such as e-commerce. But we can only do location-based segmentation. This may be the reason for the decrease of CTR in this industry. Education and healthcare it is important to keep education and healthcare information as is. On the contrary, if you have good suggestions for drug marketing or diabetes drugs, you need to update them. As a result, no matter what segment the user belongs to, no matter what push notifications the user reads in these industries, they will read This may be the reason why CTR of education and health care remains unchanged. This means that even after splitting or before splitting, the notifications sent will not affect CTR. Whether users split or not, they all like the notifications sent. Confirms all notifications sent regardless of the segment to which each user belongs. These notifications are considered necessary, not the user’s choice. The
Male trading website is Shi Shi
Differentiation was used to increase CTR by 133%. If you segment users before sending push notifications, the CTR of the trading site increases dramatically. This emphasizes that the segmentation impact on CTR is largely dependent on the industry type. For segmented users with different activities, clicking the sent push notification will get a better CTR. CTR of communication industry increased by 100%. Through segmentation, CTR of communication industry increased by 100%. The refinement effect of push notifications sent by the industry has a 1% impact on users. If you continue to use refinement to send web push notifications, the impact will be greater, and the industry can obtain a higher CTR. The
CTR of software industry has decreased after segmentation. In addition to search, CTR in the software industry has also decreased. After using segmentation in the notifications sent, it is reduced by 29%. There are many notifications sent by the segmentation candidates, but the click through rate and click through rate are very low, and the CTR has decreased! Pushengage is easy to segment. User segmentation is very easy in pushengage. You can use automatic segmentation. By default, you can use six types of segmentation provided by the platform. Male pushengage segmentation option conclusion: considering the data results, the impact of using the segmented push notification on CTR can be concluded as follows: The
Correctly classify users: it is always important and necessary to classify users in the right way. Otherwise, you will not be able to reach the users who need to be notified, and your efforts will be in vain. Therefore, during the split process, make sure that the split direction is correct. Segmentation does not apply to all industries. As with large image notifications, the effect of segmentation varies by industry. The CTR ratio of some industries increased significantly, while the CTR ratio of some industries decreased. No impact on others. Therefore, it is recommended that you try the function several times to confirm that it is working properly, and then continue. The
In short, in Web push notifications, the effect of segmentation is different across all industries. The correct segmentation of users and industry types depends on the success rate of CTR. Source pushengage is the best web push notification platform, with more than 6000 reliable websites in more than 125 countries \/ regions. In order to reach the above conclusion, we used the aggregated data set on the platform. Relevant research has focused on the impact of rich push notifications in network push messages. In our previous research, if large images are used in notifications, CTR will increase by 62%. Male
