As a newcomer to the marketing platform, website notification is now widely used and will soon become the mainstream. Marketing products in the right way is not a big problem at all. Push notification has become one of the best ways to approach customers. Web push notifications are a growing channel for new customer engagement and a powerful way for marketers in all industries to get close to users and revisit websites. We know that web push notifications help improve customer engagement, improve CTR, and build and maintain high loyalty customers. And it has been proved. Asklaila uses pushengage web push notifications to improve CTR by 100% and increase subscription by 3 times. The
So here are 8 website push notification techniques that you can try to improve your marketing efforts. Trick1: remind people to talk in the region male. When two people in the same place meet in different places, do you notice the excitement? Communicating with your native speakers will give you greater satisfaction. Well, it will stimulate a feeling that you can communicate more effectively in your own language. Similarly, it would be better to send notifications to users in their native language. According to the imai-bcg report, in 2018, about half of the users will soon live in small towns and villages. They will use the local language to access the Internet instead of English. The next few years will be the Internet era in India, because enterprises have invested heavily in the same construction. According to Google statistics, English content increased by 19% year-on-year, and Indian content increased by 94% year-on-year! The
Therefore, please send the notification in the local language. The following benefits can be obtained by sending native language notifications to users: It increases opportunities for greater participation. It can create personal level communication. Nothing is more exciting than receiving notifications in the user’s native language! And he won’t miss reading it. Increase loyal customers. In short, sending native language notifications to users helps to connect more effectively with users and improve user maintenance. Tric2: the image of reminder can do amazing things. I think the large banner of any movie or trailer is more attractive than the same content. This is the image or the power of the image. Because images can speak louder than words, they create a more lasting impact. Adding effective visuals to notifications can greatly attract users’ attention. The
Make the notice eye-catching. Greater and stronger impact on users. When you receive a notification, the notification continues to be displayed even if you do not click. It is recommended that users visit your site more frequently. The research on the impact of FTSE notifications provided by pushengage shows that if large images are used in notifications, CTR can be improved by up to 62%. The effect of using large images in notifications varies by industry type. Do not add a large image to all notifications, please make sure that the sent image will also be praised with the notification. Tip 3: use segmentation to create a personalized user experience, a method to perform segmentation in Web push notifications, and the advantages of using automatic segmentation. Improve click metrics, customer engagement, and maintenance. Send detailed notifications that can generate personalized user experience according to user location, shopping habits, repeat visitors, user profiles, recommendation sources, etc. The
People usually desire personalized user experience. If users experience something personalized from you, remember that you and users form a bond. Therefore, you can obtain ordinary users from random users. Segmentation is healthy, relevant and high-quality
