In history, generation is defined as the emergence of technology. From transistors and personal computers to the Internet and iPhone, innovation and invention have become the driving forces that tell us the identity of a generation. In today’s rapidly evolving digital world, this sense of identity can be seen from the way different generations use the Internet, the way to assess the importance of the Internet, and the overall role of digital experience in life. For example, the baby boomers born in the 1950s are different from the millennials born in the 1980s. They will experience the Internet and the wider digital world Male directory 1. Generation Z and technology: will become the first generation of digital priority 2. Acceleration of uncertain times Generation impact: international research comparing generation Z with other generations 3.1. Identification and influence. 3.2 Research methodology. 3.3 How many generations? 4. identity 4.1. The most network dependent generation. 4.2 It is the producer group. 4.3 The Internet is the driving force of goodwill. 4.4 The power of prediction. 4.5 Own digital expression. 5. Impact 5.1. The most entrepreneurial generation. 5.2 WordPress is the successful engine of generation Z. 5.3 Lead product innovation. 5.4 Social index. 5.5 High selectivity. Prudence and loyalty. 5.6 Gen Z is the pioneer of the new digital world. 6. introduce WP engine 7. Gen mechanics center introduces Gen Z and technology: the first generation with digital as the first, but Gen surpasses all of them in digital fluency and dependency. Generation Z – the generation born between 1996 and 2015. This generation has never seen a world without the Internet and is at the forefront in many ways. Form the future. The
Generation Z was born in a world where the foundation of a digital ecosystem has been visualized and online. This generation regards the Internet as the starting point and an essential part of daily life. Given the one-sided role of the connected technologies, Gen Z’s expectations for the digital world far exceed those of the previous generation. Who is generation Z? Today, generation Z accounts for 40% of global consumers. The members of this generation graduate from college, join the workplace, and more and more truly feel their huge purchasing power. They are changing the way we are all influenced and recognized by the Internet and the Internet. The larger digital world. The
Organizations of all sizes and industries should focus on and strive to understand how to work with these rapidly changing, digital savvy pioneers. The report investigates the online participation and interaction ways of generation Z and other generations, and aims to help understand and gain insight into the type of digital experience required by today’s online audience. Acceleration in the uncertain era in 2020, the already crowded digital market display will further grow due to the surge of online activities caused by covid-19. As global businesses move most of their activities online, the distinction between physical and digital is beginning to collapse faster than ever before. The
Almost overnight, organizations began to focus on rapid digital innovation. Although these changes were sudden, they also brought some positive results, although very difficult. Enterprises can quickly convert to e-commerce mode, or upgrade to higher performance websites or hosting providers, so as to achieve this goal and accelerate the pace in uncertain times. By building a digital experience that can reach a larger and more engaged audience, these enterprises can survive and develop in the new digital model. What is one of the main parts of the audience? As you may have guessed, generation Z is like a fish turning into water, which has been transformed into this new digital reality. In many ways, Gen Z already lives in a digital priority world, and others must catch up. Generation Z now sees online experience as more than a simple and convenient option. Digital when buying food
If they can successfully take advantage of the tendency, their future will greatly expand the brand. The Internet is the driving force of goodwill. Generation Z’s openness to the web is partly rooted in the overall view of the Internet as a world power, although other generations have maintained a firm traditional security and personal information protection issues. Here, it also warmly embraces the digital world that has almost no skepticism seen among millennials, generation X and boom, thus separating it from other generations. Although the soul is young, generation Z tends to advocate that the Internet can always be used. This is also the characteristic of pursuing more sincerity in online interaction, supporting social reasons and actively cultivating in online habits. In general, 78% of generation Z people think that the Internet makes people more connected. In terms of new Internet connection technologies (such as artificial intelligence), 65% of Gen Z believe that the use of AI will have a positive impact on the world. Gen Z also has the highest expectations for these technologies in the future. 84% of people believe that all software and websites will integrate digital learning \/ai functions in the next five years, while 79% of generation Z believe that the adoption of biometrics will increase during this period. Male predictive power. In a similar context, Gen Z is more interested in using new technologies such as voice and predictive personalization to enhance the digital experience. Compared with any other generation, generation Z is characterized by the fact that devices connected to the Internet will become more predictable in the future and will always like to predict and provide what they need. Online orders and deliveries increased. For generation Z, personalization is not creepy, but the ideal premise of a trustworthy brand. In fact, Gen Z has a firm attitude towards prediction technology. Today, 44% (more than any other generation) of people can’t predict what they like, want or need on the website and will leave the website. We expect generation Z to keep up with this trend. Within five years, 67% of generation Z believe that the Internet is very predictive and will determine their daily work. 71% believe that all websites will soon \
75% of Gen Z and 53% of Gen boom are more likely to buy customizable products. In other words, this is a direct link between digital habits and physical preferences. Gen Z hopes to have the opportunity to customize and personalize products online before purchasing products. This is obviously what Gen Z wants, so please take the risk and keep it for Gen Z. 44% of Gen Z (more than any other generation) will give up security \/ privacy issues and provide data when gaining personalized experience. Another digital physical connection? Online feedback points directly to sales. With the online re discussion on the theme of trust and sincerity, Gen Z will be greatly influenced by high praise and positive product reviews. In fact, compared with 45% of bomers, 73% of generation Z are more likely to buy if they know that other people like the product, and 38% of generation Z (the highest in the surveyed area) believe in the opinion of online fluant. Compared with family and friends. This means that customer feedback channels may need to be re examined in the organization because at least comments are important. In addition, finding ways to take advantage of the future of the online pruen book (not necessarily an artist) is very important to achieve the goal in the form that Gen Z likes. Social index. Generation Z is also affected by many social problems, especially those carried out through social channels. Here, their preferences also have a great impact on the products they buy. Compared with any other generation, Gen is more likely to buy products from companies that contribute to society. In other words, this is also the most tolerant generation of companies that work with millennials to support social reasons they disagree with. Takeout for marketers? Please be quiet. Gen Z wants the brand to take a stand and will give more compensation than punishment. High selectivity. Prudence and loyalty. It is clear from many parts of this report that generation Z is a very selective generation. They not only like the screen, but also like to affect their daily life. Forgive brand mistakes and show brand loyalty to some extent, but brand loyalty depends on regular use and overall consistency with lifestyle. This has also affected the sincerity of generation Z, their keen understanding of social issues and their desire to explore the ease of use of the digital world. Gen Z understands the number of choices at their fingertips. On the contrary, they will choose products and brands that meet their needs and make choices according to conditions. For generation Z, brand loyalty cannot be maintained, and they must continue to make money for generation Z enterprises. Gen Z is the pioneer of the new digital world. Young people always embody the spirit of the times and have a far-reaching impact on trends and technology adoption. Working at home, shopping online and learning in front of the screen are leading our lives. Generation Z will occupy the driving seat of the society more and more. As the first generation of true digital natives, their influence is now spreading out at a faster rate than that of other teenagers in that era. Because it’s based on numbers. They never distinguish between the physical world and the digital world. Whether online or offline, the important factor for them is that they can move seamlessly between the two. Generation Z is leading this behavior change with digital fluency, which is just a new model of digital experience. In life and numbers, the core of this new model has a series of values, such as the mastery of technology, connectivity, sincerity, and the desire for the most obvious positive impact on action, technology and society. In a new and interesting way. As we have seen in past studies, if we know that the generation of pragmatists, self-employed and entrepreneurs does not exist, generation Z will not wait for anything to happen. They will make it. WP engine introduction WP engine wordpre
The SS digital experience platform provides enterprises of all sizes with the agility, performance, intelligence and integration they need to accelerate their business. The combination of WP engine’s technological innovation and award-winning WordPress expert group is trusted by more than 100000 companies in 150 countries, providing consulting and support for brands to create world-class digital experience. Introduction to the center for generational dynamics CGK (Center for generational dynamics) is a leading research, presentation and strategy company, focusing on the millennium, generation Z and generation issues. CGK’s team, composed of doctoral researchers, strategists and keynote speakers, helps world leaders solve problems in many fields, from hiring multi generations, recruiting generation Z to sales and marketing of millennials and generations. Every year, CGK cooperates with more than 100 customers worldwide, from automobile manufacturers and global hotel managers to insurance companies, hospital chains and international software companies. CGK’s team is often cited by the media, including the style of working in shopping and childcare and social media. There is a generation gap and the impact of new trends in all areas. Genhq Learn more about CGK.
