WordPress consultants and agents usually provide a large number of services to customers, including website design and development, digital marketing, security and performance optimization, SEO. But many people don’t provide it, and often don’t realize that it may create repeated income every month- E-mail marketing. Questions include: Everyone, including customers, uses email. If you don’t care about their email marketing, who is it? As part of your service, by providing e-mail marketing, you can provide more value to your existing customers and increase monthly revenue. The
Ready to find a way? This article shows how to package and price e-mail marketing services as part of WordPress consulting services. Why e-mail marketing services to customers? As a WordPress consultant, it is a mutually beneficial proposal to provide e-mail marketing services to customers. This will lead to revenue and customer business growth. WordPress consultants can charge for configuring a customer’s press release strategy and then fill out an invoice to set up a copy of the first email and design separately. The
You can also replicate and design weekly or monthly email campaigns to achieve good recurring benefits. Many organizations and business owners are too busy with day-to-day business operations, and they like to externalize marketing activities. Now let’s talk about customer business growth. I have heard of the surprise of social media marketing, but by 2019, the number of e-mail users (3.9 billion people) will be more than that of social media users (3.5 billion people). Do you know? The return on investment (ROI) of e-mail marketing is $40 per $1 spent, a record high. Compared with 3800% in 2015, the ROI has reached an amazing 4000%. Over the past three years, ROI has further increased by 200%. The
According to the emailmonday survey, 83% of consumers prefer email as the default communication channel for receiving brand promotions. Social media channels (i.e. Facebook, WhatsApp, twitter, LinkedIn) account for only 58% of the total! For example, in this case study, a French wine seller used a simple press release to emphasize how to retain customers in a way far lower than the cost of acquiring new customers through Google ads. Mailpool co-founder Kim gjerstad helped set up the press release for his website. After owner Aurelien started sending press releases to customers (customers to be registered in the store), about 5-10 regular customers cited the press releases as reasons for follow-up visits. The
Google ads costs about 5 euros per new customer. As you can see, his e-mail press releases are almost free to build communities around his Grapevine Hotel, while helping to bring recurring business. The best way to calculate the return on investment (ROI) of customer e-mail marketing is to build a customized ROI calculator to help customers realize the potential advantages of e-mail marketing services. For example, the customized email marketing ROI calculator for general physical stores is as follows: Investment = {e-mail marketing service cost + customer’s time cost (if applicable)}
Revenue = revenue generated from visits bound to press releases. Customers should ask all customers how to understand their stores. Benefits can also be calculated as follows: {average visits * contribution to press releases}. The client still needs to learn the source of all workspaces. Finally, ROI can be calculated using the following formula: Roi={(income – investment) \/ investment *100}% actual time for client to operate designer cake shop
Suppose a script. For simplicity, we assume that the average revenue per visit is $7. Suppose you implement a complete email marketing setup and teach customers how to send weekly press releases for a total of $500. This is the customer’s investment. Since the press release is for existing customers, it is assumed that there are 25 repeat customers every week. Now, the monthly revenue generated from repeat customers =25 customers * average revenue per visit $7*4 weeks = $700 roi= (700-500) \/500*100)%=40%, that is, customers earn an additional $4 for every $10 spent. What does all this mean? Even if initial setup costs are required, many enterprises and organizations can quickly get a return on investment through press releases. It all depends on the initial email policy set by the consultant. This is discussed in the next section. The
The e-mail marketing service packaging method of WordPress consulting business malee-mail marketing has many aspects, so this part is divided into different service modules. This gives customers the flexibility to select only what they need, thereby maximizing the cost value of consulting services. There are many tools that can help you serve your customers. This post will focus on MailChimp, mailpool and newsletter glue. We will emphasize the various functions of each tool, which can provide the services required by the client for each service module. The
But first, the functions of each tool and the most appropriate goals are: MailChimp is one of the most well-known e-mail service providers. It is very suitable for small and medium-sized enterprises with management and growth e-mail resources. It is a new marketing channel. Provide all the features you can imagine, impromptu activities, e-mail automation, first-class e-mail forwarding capabilities, etc. Mailpool is a word press plug-in that allows you to create and send marketing emails using a custom newsletter editor. Mailpool, a subsidiary of woocommerce, provides a variety of integration and email automation functions to help woocommerce store owners improve conversion rates. The
With newsletter glue, customers can create and send newsletters using the Gutenberg Block Editor. The plug-in is connected to multiple e-mail service providers, such as MailChimp, so if the client has collected e-mail lists for a period of time, there is no need to perform migration. 15% discount male press release gluenewsletter glue connects the e-mail service to WordPress, so you can publish press releases by publishing blog posts! Enjoy a 15% discount on your first purchase. Newsletter glue connects the e-mail service to WordPress, so you can publish press releases by posting blog posts! Enjoy a 15% discount on your first purchase. Under bid WP market accepts transaction 1. A good starting point for e-mail marketing strategy is to define the e-mail marketing strategy of customers. Every customer has their own goals, and they want to achieve them through e-mail marketing campaigns. Examples include: The
Share general notifications, product \/ service updates, blog updates, etc. Unless press releases are the only channel, in most cases, the entire website should have an effective content strategy. Create an email list of conversions and upsells. Does the client have the time, talent, or internal resources to stay active after the first email? This is the main reason why e-mail strategies die after a few weeks or months. When combining this strategy, the customer’s objectives for e-mail marketing and the corresponding KPIs (key performance indicators) should be determined. For more information on developing an email marketing strategy, please visit email Monday
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Reimbursement time: 1 day 2. An important decision at this stage of setting up an e-mail marketing solution is to choose the right e-mail marketing settings. This depends on the customer’s e-mail marketing strategy, the time and ability to master the e-mail marketing software, the size of the list, the type of e-mail (transaction, promotion, or both) and the number of e-mails. Male MailChimp and other all-in-one e-mail service providers (ESP) or mailpool or newsletter glue and other plug-ins. As mentioned above, all three are excellent solutions. The choice depends only on the customer’s needs and budget. MailChimp, mailpool or newsletter glue reimbursement time: 1 day 3. Setting up an email listsetting up an email list is one of the most important aspects of email marketing services. Many clients (such as the wine seller case study mentioned earlier) may have occasionally sent emails to friends and family. In this case, you must help recheck the existing subscribers of the new email list. If you are importing from another email list, make sure that the list is still qualitative. This is often forgotten, but it is important to avoid being blacklisted. According to the customer’s e-mail policy, at least one e-mail list must be created: Blog subscriber: a person who may or may not subscribe to a blog. Product updates: people who subscribe to product updates. This list is different from blog subscribers. Customer: an email sent to the person who purchased your product or service. Typically includes product updates, booking features, feedback emails, and special discounts. After setting the default list, the list will remain clean and play a decisive role in the continued growth of the list. The list health includes the subscribers with high participation who confirm to open the list and click, and the addresses that have been deleted and are no longer used (hardwired). For example, mailpool has the ability to automatically delete inactive subscribers. The responsible consultant communicates this knowledge to the client. If the list has more than 1000 or 2000 subscribers, you can refine the list, reduce repeatability, and send highly targeted emails. Reimbursement time: several hours according to the list. 4. some customers who create and send email campaigns may like your email design. Because you are setting everything up! In this case, you can design the e-mail template as part of the consulting package. The key factors to consider when setting up e-mail templates are flexibility and ease of use. In other words, after a few months, I found that the client was difficult to implement or inflexible as needed, so I didn’t want to register because I knew I didn’t use the template. A useful feature of newsletter glue is built on the Gutenberg Block Editor. Templates are also built using Gutenberg patterns. This allows you to easily build an entire newsletter template or specific sections, simply drag and drop depending on the type of newsletter the customer is writing. You can also edit patterns very easily when you need them. If the customer is used to creating blog posts in the block editor, it will not be difficult to create newsletters or use the mode of newsletter glue. The billing time depends on the number of templates created (1-2 days). 5. create and send e-mail activities. Your client needs your expert help. There are already onemillion things to do every day, so I hired you. So don’t assume that you have time or mental leisure to create a new habit of sending email newsletters. Instead, create and send the first few press releases,
