Online advertising has made great progress in a short time. This can be attributed to social media, which makes online advertising expand new boundaries in terms of user participation. Due to the new idea of promotion and the technology of advertising, it is difficult to stand out in this project. But in most cases, advertising still follows the traditional method of using social media, rather than web pages. This is the reason why Facebook successfully operates excellent advertising campaigns, and also the reason for the further development of dynamic product advertising. This represents a new era of online advertising. The
So, what is dynamic advertising? There are two types of dynamic advertising. Advertisements for multiple products and products that customers have seen, added to the shopping cart or purchased once can be displayed at a time. At each step of the sales ladder, target customers with relevant advertisements. This is not a sentence of science fiction. This is a reality that Facebook calls dynamic product adds. Automation uses manual operation in all fields, so it is more efficient. Facebook’s dynamic product adds is an example of digital automation that provides superior performance in terms of relevance and time. Compared with other online advertising methods, the click through rate is higher. It is always the dark side of Facebook that decides the purchase intention, which is Google’s advantage. Facebook is now back with dynamic product adds. The
Google AdWords has always dominated the online advertising space because it helps people search for what they want to buy on Google and provides relevant advertising for Adwords. Therefore, you can improve the possibility of conversion for users who are about to purchase. Facebook can not provide these relevant data, but can not collect data from the seeds. Therefore, it only provides any ads to users who view news seeds, which reduces the efficiency of Facebook ads. so far Business impact: Facebook’s platform can easily advertise to users, greatly increasing the return on investment without changing the website or looking for new web hosting options. The advantage of Facebook is to actively promote relevant products by taking advantage of time and users’ access to links. Dynamic advertising does not depend on keywords. The
This can maintain the original advertising scope and avoid the test of wrestling with other advertisers in order to gain an advantage in keywords. Dynamic advertising is based on attention. Therefore, due to the importance of data mining, it will generate targeted modular advertising that could not be used as online advertising. Combined with woocommerce plug-in, it provides rich extension functions and beautiful theme stores, and can customize product access pages. Operate profitable advertising campaigns. First, the appropriate product catalog will be created and made available to the platform. Automatically select the appropriate ads to display to the appropriate individuals. Dynamic advertising does not favor devices. You can run Facebook apps on any device or use a browser on your smartphone or tablet. The
Dynamic target positioning of advertising is a proven strategy to induce huge traffic in the market. Therefore, for retail enterprises with a large product portfolio in the market, it is difficult to manually design each page of each product for advertising. Not very practical. When Facebook’s dynamic product add views a product in the directory, it collects the unique ID of the product and provides help. Therefore, you can display advertisements related to the product to users later. Dynamic advertising needs some technical skills to set up, which may be the reason why I like Adwords
