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Although the conceptual understanding of the contents mentioned so far seems very basic, the competitor analysis may not be limited to these contents, so it takes a lot of time. In general, the whole concept is to learn from different competitors so that they can observe many things. For example, the various technologies used, pricing mechanisms and structures, and updates to current trends. All this information from competitors may help make better site improvement decisions. Let’s do something to provide a better idea of how competitive analysis works. The
1. if you have been in a specific niche market or industry for a period of time, you do not need this stage. However, due to the fact that personal views are sometimes distorted, it is still recommended to implement them. Let’s start from scratch. First clear the browser cache, and then run the personal browser window. You can sing differently depending on the browser you use. For example, chrome has secret mode and edge has inprivate. For example, if you run a WordPress agency, you can perform a search and the results show other people who can compete with you in the same niche market. The
In this window, try several searches using other relevant keywords that your site is competing for. Get better ideas from your competitors from the results. Simply annotate the URL of the site and create a list. 2. in addition to performing technical analysis, you should also understand other technical aspects of the competition. Site performance also affects search rankings, so it helps to understand the performance of competing WordPress sites. For this reason, she is the mother of all search engines, so I suggest that she return to Google. Google has a very useful tool called pagespeed insights. This tool allows you to run performance analysis on a web site. I repeat, just the URL. The
Run this tool to find out what Google thinks about website performance. If the website is too slow based on the combination of elements, please use a bright red bar to notify. It also provides a detailed analysis of the areas that cause this situation, which can be adjusted incrementally to improve performance. This is very important on the WordPress site. WordPress is powerful and flexible, but it is not the most efficient in terms of performance. Thankfully, there are many ways to modify the speed to make it slightly conflicting. 3. WordPress websites using content analysis tools usually rely heavily on content to compete for search rankings. To do this, you need to perform some content analysis. To do this, you can also use a variety of tools, such as ahrefs or semrush. The
Of course, they are usually paid services, but after using them, you will find that their value exceeds the price. For example, ahrefs allows you to compare your content with several competitors and identify keyword gaps. The above example shows the content gap between the three WordPress development companies. The result is.
Remember, there is no complete competitor analysis strategy without building on. In addition, this is not something that can be forgotten at once. Competitor analysis must be conducted regularly, and some areas (such as content and traffic analysis) must be conducted continuously. Jason chaw Jason Chow is a digital marketer and WordPress fan. He has worked in the field of online marketing for more than 5 years. He likes to communicate with bloggers, website owners and entrepreneurs who have the same ideas. He believes that it is important to read and practice what you read. Jason is currently at webrevenue. Connected to io. I hope this report can help. If you like, please confirm this report! Which Google Analytics plug-in is best for WordPress? How to create a new Google Web log analysis account install Google analytics code on the word press website
