Selling plug-ins is an interesting opportunity for all WordPress businesses. Like all product businesses, it is tempting to make a fantastic product and put it on the market, and then make relatively small efforts to maintain sales growth on each individual sale. But this dream is far from reality. It is difficult to develop excellent products, and it is also difficult to sell them. Once the sale is completed, make sure the customer is satisfied with the purchase. This means providing excellent support. The customer will contact you and ask if the plug-in is suitable for your needs, usage methods, custom requests, error reports and conflicts with other plug-ins. The list will continue. The
Before you know it, you spend all your time on plug-in support. There is not enough sales to cover your time. As the co-founder of British WordPress studio barn2 media, I have been building a WordPress website for customers since 2009. On behalf of customers, I sought support from dozens of theme authors and plug-in companies. I received fantastic support from several companies, but unfortunately, I found that most of the support was below the standard. We have now used our experience to develop and sell our own plug-ins and develop better plug-in support systems. That’s what I learned. The
Support can create or destroy word press plug-in business. Plug in support can be the difference between long-term success and failure. In the first few months of selling plug-ins, we spent a lot of time supporting plug-ins. With the increase of sales, I am worried that the support will erode the profits and make them unsustainable. Instead, we laid the foundation for the plug-in support system, which can increase revenue without spending all the time supporting it. Since then, sales have increased to more than 300 plug-ins per month, and we only support a few hours a day. My husband Andy and I directly support five advanced plug-ins, including the best-selling book woocommerce product table, business development (and leisure!) We still have time. The
What does the WordPress business need to provide excellent support? This is the core principle of excellent plug-in support. There should be. Surprisingly, some word press plug-ins are not supported! This is an immediate risk signal for potential customers. For example, the membership plug-in S2 member tried to get support but failed. They provide useful pre-sales consultation forms, but paying customers are in trouble. Their support policy is: \
So far, all word press plug-in companies have set up documents and technical materials that need to provide some support. But that’s only half the story. The other half is that most customers need to design support systems from the beginning to avoid their need for support! To customers’ delight, too many plug-in companies are defensive about support. This will fail to put customers in the first place and form a \
Thank you for using the plug-in. Praise customers for how effective and cool their use of your plug-in looks. If you have to refuse, yes
