Make it easy. For example, the oceanwp theme has a variety of functions, including the off can bus product filtering sidebar, and users can learn more about the quick view options of the product without moving to a new page, so as to create a user experience quickly and smoothly. The
Price optimization 2016 research shows that 65% of online shoppers choose retail enterprises based on better prices rather than other retail enterprises. If your product is somewhat similar to your competitors, the final decision will come down to the price. Therefore, if you offer the best price among all competitors, please indicate it on the product page. Similarly, if the price is slightly higher than that of similar products, the full value of the products must be proved. Also, as mentioned above, before adding the product to the shopping cart, please list all the expenses and let the user view them. Hidden costs that are only shown at the time of payment are one of the main reasons for abandonment. The
For example, jet performs excellent work according to different standards and shows clear pricing options. Minimize shopping cart abandonment. Some of your e-commerce site visitors add products to the shopping cart, but for some reason, they leave without completing the payment process. There is nothing around. Giving up shopping carts is common in all types of online stores. In fact, an average of 77% of all online shoppers gave up their orders instead of buying in 2017. But that doesn’t mean you can’t do everything you can to minimize it. The
The good news is that, with most of the techniques mentioned in this guide, you can minimize giving up shopping carts and maintain a healthy e-commerce conversion rate. But we are living in an era of fierce competition, with smartphones, tablets, social media notifications, e-mail, SMS messages and attracting our attention. Therefore, people who search at work or at home may forget to buy other jobs. In this case, e-mail notification actually helps close the deal. If you use woodpress with woodpress, it is easy to set up using the abanded cart Pro plug-in. The
There is also a free light version. The free plug-in can be used to send e-mails of abandoned shopping carts as follows: After the plug-in is installed and activated, the WP management menu sidebar on the left will display the new item. Male click the abandoned shopping basket. The next step is to click the Settings tab > email transmission settings. Here, you can set the name and e-mail displayed as the sender of the advance notification e-mail. When you are finished, you can create an email template to send when you abandon the shopping cart. On the email templates tab, click add new template. The
Here you can set the template name (for reference only), e-mail title and body content. The email content editor is very similar to the normal word press post editor. Therefore, there should be no problem. However, please note the new shortcut code button, which can personalize the email according to specific orders. For example, you might recall an item that you named and added to your shopping basket. Since you have configured the plug-in and created a copy of the e-mail, all that remains is to decide when to send the e-mail. Ideally, email should be sent as soon as possible. Therefore, it is recommended that the minimum time allowed by the plug-in be set to 1 hour. Contact information and support options the easier it is for potential buyers to identify who you are, where your office is, and how many options they can contact you, the easier it is to believe that you are running a truly professional business. Therefore, please check whether the online store has the following contents: Introduction page: including real photos and social media profiles, self, team and why
This is a good place to explain in more detail whether to start a business. Creating general information pages with stock images is the most reliable way to lose trust. So please don’t go that way. Easy to view e-mail \/ phone numbers: although it looks small, listing contact e-mail and phone numbers in the website title or footer will greatly help you secure your purchase. New egg solves this problem with the customer service menu easily visible in the upper right corner. Strategy page – if someone purchases for the first time in your online store, there may be many problems during the purchase process. For example, is my payment secure? When will the product be received? What if it’s not what I thought? Can I return the goods if there is a problem? Therefore, a list of all objections or problems that may prevent the buyer from completing the purchase must be listed. Before starting the store, please prepare clear delivery policy, return policy, privacy policy and other terms of use. There are e-commerce brands in social media. They communicate their attention to target customers by interacting with potential customers and sharing behind the scenes stories on social media. In addition, active social media pages may help sell more. Therefore, the more seriously we accept social media, the higher the e-commerce conversion rate. Male gilt’s method of using instagram is a good example. In addition to attractive fashion tips and handsome photos, most products that can be purchased have labels \linkinbio. Biolink guides users to a page where they can shop through instagram photos. It is no secret that legitimate product reviews are one of the main factors that people decide to buy. In fact, when shopping in physical stores, people also use smartphones to read online reviews and confirm prices. Not to mention, you should collect and display as many positive comments as possible on the product page. For example, Nordstrom is an online store that implements customer reviews in a way that helps potential customers. The option to filter comments based on suitability and age conveys the message of understanding and focusing on potential customers. There are many ways to collect comments. You can run tests, offer discounts, or send email notifications to advise buyers to review their purchases. Most major e-commerce software immediately integrates product reviews. The same applies to woocommerce. When adding or editing products in androg woocommerce, make sure that the enable comments check box is enabled on the Advanced tab. Mobile response in the fourth quarter of 2017, 24% of all digital e-commerce expenses came from mobile devices. In fact, Google released a major update to the ranking algorithm in april2015, giving priority to reactive websites in search engine results. Recently, there are many rumors that Google will slowly launch mobile priority index creation. This means that by default, the mobile appearance of the site is treated as the default version, not the desktop version, and the index is generated first. Therefore, to improve the e-commerce conversion rate, rendering online stores on mobile devices and tablets is no longer an option. You can use the Google Mobile affinity test tool to test whether e-commerce websites are now responsive. That would be great. Otherwise, you may need to hire a qualified designer or developer to do this. The easiest way to determine whether the e-commerce store is optimized for mobile phones and tablets is to use the reactive word press theme from scratch. For example, if you use the oceanwp theme, the good news is that the response is good by default. So you don’t have to take your fingers off. Conclusion statista’s
The report shows that by 2021, the global retail e-commerce sales will reach $4.5 trillion. This is an increase of 246% over 2014. In 2017 alone, global retail e-commerce sales reached $2.3 trillion. Obviously, there is no better time to start an online store. The only thing to remember is that you are not alone. It is no accident to create an online store with fierce competition and optimized transformation. To improve the conversion rate of e-commerce, careful planning, implementation and testing are needed to win the battle with other stores. I hope this tip can provide an unstoppable starting point for your e-commerce risk development. Always believe that this is possible during the optimization process. In fact, brookdale living can increase its annual revenue by more than $100000 by implementing one of the techniques described in this guide, namely, attractive visual effects. And if others can, so can you.
