Google AMP (accelerated mobile pages) is an innovative new technology designed to make the web easier to move, faster and more stable. This post series focuses on navigating Google amp and setting up AMP in word press. This article series introduces a list of the following: First, let’s briefly review the current mobile web trend, which justifies the need for amp. We will also briefly outline the impact of page speed on the business, then learn about amp, then learn what amp is, and see practical examples that amp can do. Use it to declare the end of this report. The next article will learn how to set up amp for word press. Let’s get started. The
Before learning about Google amp amp, you can follow the wpcraft video guide associated with the post. According to the 2015 network trend report issued by the consulting firm KPCB, the average online time of adults is 5.6 hours per day based on 2015. The service time of the mobile device is 2.8 hours. This is an average increase of 0.4 hours per day compared with using the Internet through mobile devices in 2010. Source: from 2010 to 2015, the average use of mobile Internet increased by 600%. Source: aizuyi
Research published on the US consumer device preference report shows that more than two-thirds of e-mails are opened on mobile devices, 52% on smartphones and 16% on tablets. Source: according to the 2015 US mobile application report released by echo comScore, the total time spent by US adults on mobile devices increased by 90% between 2015 and 2013. In the same report, mobile applications consume 54% of the total time of digital media. Mobile browsers account for 8% of the total time. The
Overall, 62% of digital media usage time is consumed on mobile devices. Yes, the mobile priority strategy is very important. Now let’s talk about speed. Loading time is important. Very important. In almost all other digital marketing channels, this is one of the important factors that affect other important factors, such as revenue, churn rate, time spent on the site, search ranking and performance. Revenue is the ultimate goal of all businesses or websites. Therefore, in the 2014 survey conducted by protent, a digital marketing company, there is an interesting fact: website speed is hurting everyone’s revenue. The highlight of the research is that faster pages can make more money. The
Source: if the protent loading time is reduced from 8 seconds to 5 seconds, the dollar per page view (called DPPV) will increase by 20% (decrease by 37.5%). But the real victory is that the page load time is less than 1 second. The loading time is increased from 2 seconds to 1 second, and the cost per page view will be increased by 2 times. Not only revenue, but also website speed will affect social sharing results. People on protent conducted a less comprehensive experiment, sending 100 paid clicks (in Facebook ads) to two pages. Page a is loaded in 2 seconds and page B is loaded in 4 seconds. Guess what? Page a got 10 shares, but page B got 2 shares. The sample size is too small to test the hypothesis, but it tells an important story! The
With the explosive growth of the mobile Internet market, the requirements for better web technology become particularly important in terms of faster Internet access, speed, accessibility and reliability. Google and other pioneers soon realized that they could do many things to meet this growing demand, so project amp was born.
Work with solution providers. Based on November 1st, 2016, it is the analysis provider supported by amp. Source: amp project conclusion main content generation, statistics and analysis platform began to implement AMP on the website. Twitter, pinterest, wordpress COM, charteat, parse Ly, Adobe analytics, and LinkedIn are among the first technology partner groups to plan amp HTML page integration. Google also plans to build Google News as an amp priority platform. It is interesting to see how this ambitious project will change the future of the web. I personally like the concept of AMP pages. They read happily, consume less data than mobile support websites, and display advertisements in a completely unobtrusive way. Amp makes reading, consuming and sharing content easier and more interesting. The next article will learn how to integrate amp with word press. What do you think of AMP? Are you going to pick me up?