With more than 1.7 billion active users, Facebook can become a powerful platform to reach new customers and guide target traffic to the site. But it’s not easy to post content on Facebook and expect the best. Facebook is constantly changing, and business owners must keep up-to-date information in order to effectively use its power. Fortunately, we have some proven and effective strategies that can be deployed to the widest possible extent. In this article, we will discuss seven strategies that can be used to maximize Facebook’s impact. The
Tip \1: creating Facebook profiles and business pages is an obvious step for many people. But the truth is that many people have not yet entered the world of Facebook. As of april2015, only 41% of us SMEs used Facebook for marketing. In addition, while many small business owners have many benefits from using business pages, they use more personal profiles than dedicated business pages to advertise on Facebook. Male Facebook business page (click to view and like!) If there is no business page, please set it now (if there is no account, you need to create an account). The
Tip \2: the scope of adding social sharing and follow buttons on the site refers to the term of the number of Facebook news feeds displayed after the content is published. The reach of posts is determined by complex Facebook algorithms, but there is a lot of work that can help you improve your reach. One practical way to improve reach is to make your page more popular. Add a social follow button to the site to make it easier for readers to like Facebook pages (and other social media accounts). Do this by displaying dedicated Facebook artifacts in the sidebar (see the right side of this post). The
If you don’t want to use big parts, you can add the Facebook follow button along with various other social media buttons. There are many directly available options on Facebook, and you can also use plug-ins (see below for recommendations). In addition to adding new concerns, another way to improve reach is to encourage visitors to use the social sharing button to share the content in the profile. You can include custom buttons in different locations on posts, pages, and image pages. There are scroll buttons on the side of the post and static buttons at the bottom of the post. The
There are many plug-ins to help you share social media and add follow buttons. The two popular options are jetpack sharing (included in the jetpack plug-in) and sumome share application (included in the sumome plug-in). There are also many advanced options, such as monarch and easy WordPress social sidebar. Tip \3: set the site to automatically publish to Facebook to automatically publish to the site. Setting Facebook can save the trouble and time of logging in to Facebook and manually creating posts. You can do this in many ways, including jetpack’s publish module or Facebook auto publish plug-ins. The
If jetpack is installed, go to jetpack> Settings > participation > disclosure > configuration disclosure from the dashboard. Here, whenever you connect to Facebook and other social media accounts and post new content, you can automatically share it on Facebook and elsewhere. Male jetpack publish setting screen prompt in WordPress \4: additional content of open graph metatag will be shared on Facebook
In order to make the time look more beautiful, you must add the og (open graph) tag in the site annotation. Adding og tags can identify different parts of content, such as title, description and image, so as to control the display of content. The
How does Facebook use the open graph tag to make the post look cool? You can add the og tag manually, or use plug-ins such as yoast SEO to move easily. Tip \5: you do not need to restrict your Facebook to your personal profile and business page to register and create groups on Facebook. Joining and contributing to Facebook groups related to your business is a way to create new connections and create guides. There are many policies available for using Facebook groups. Read the group rules and follow the regular Facebook ticket. The
You can also consider creating your own groups. This helps to establish the image of an authority figure in the business area and accurately control what happens in the team. A major drawback of Facebook group management is that it can take a lot of time, so it is important to continuously and accurately assess what you have gained at the cost of time. Tip \6: using Facebook ads to advertise on such a large platform as Facebook may feel that the cost is very high. However, you can launch Facebook ads at a very low cost and deploy highly targeted activities based on items such as age, location, and interest. The
Male Facebook advertisement positioning option. Of course, it is still up to you to confirm whether the advertisement is effective and whether it is properly positioned. Facebook advertising has become a powerful and popular marketing tool. As a result, there are many excellent resources to help you create and modify advertising campaigns. Tip \7: get the latest information through Facebook update. The Facebook environment is constantly changing. It is very important to keep the latest information. With the development of Facebook, some strategies may become inefficient or useless when new opportunities arise. The
Subscribe to other social media news sites, such as Facebook news and social media examiner and social media today. In doing so, you will never miss the opportunity to expand Facebook’s coverage. Male Facebook provides a huge potential customer base for your business. However, because there are too many businesses competing to attract the attention of Facebook users, it is easy to get lost in the sea of profiles, pages and posts. To make Facebook work like magic on your site, you can use these proven strategies! The
What is the most effective strategy for directing traffic from Facebook to the site? Please let us know in the comments section below!
