Let us start from establishing an obvious start. If you have a website, I assume that you have business, if you have business, I assume that you want to sell things!
That thing can be many different things, it can be products, services, your time, and even your knowledge.
Let us also build so many people who feel so dislocked with 4 letters Sale.
This is a word we don’t like, because we don’t want to be \”salesmen\”, \”aggressive\” or \”second -hand car salesmen\”. Once we handle our products with a value -for -money mentality, we can start our website from a logical perspective.
When we know the value of our products, we no longer need to \”sell it\”. We believe that this is more naturally sold, and we are satisfied with this, as well as consumers.
Your website is really no different from face -to -face sales. Even if your website is not directly sold like e -commerce or online stores, your website always promotes you, your company, you, you, you, you, you, your company, you The product.
For each of us, we will experience a psychological sales process when buying. Some are conscious, such as budgets, and some are through our subconscious, which is usually triggered by excitement. When we are excited about buying, the budget often exceeds expectations.
However, excitement will be diluted by frustrated, chaotic and slow systems. At this time, we will return to conscious cautious self.
Therefore, now we have confirmed that your website should be an important part of your sales team, and we have confirmed that you have the product/service you fully believe. What we have to do is to let your potential customers pass through the passing A seamless, comfortable process. We need to create consciousness, interest, decision, and action!
Consciousness -In a few seconds of click on your website, potential customers have already made a rapid subconscious assessment of the content of your website.
Clearly understand the consciousness you want to create and what you want to say through your website.
Interest-
If potential customers are visiting your website, they are already interested. The use of this interest through clear information and reliable navigation systems in the correct direction is your website.
Decision
-Once your website navigate your potential customers to the purchase point, there is still a decisive moment. If your website has completed its work, it will make a decision quickly, easy and worry -free at this time.
Action-
Now we come to you. Your website has completed its work. It created consciousness, stimulated interests, and made decisions easier. It’s time to take action and fulfill the company’s commitment to distinguished customers. Before we discuss how to do it, I want to use an analogy to explain this. I want you to imagine walking into a clothing store. You want to buy a pair of new jeans, you know this store sells jeans and other things.
When you pass through the door of the store, you will immediately make a fast subconscious assessment of the store. This may be good or bad.
This store is beautiful and bright, everything is good, there are many signs to guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you, it can guide you. Very clean and so on. It may also look dirty, messy, chaotic, and will not impress you in all aspects.
This is already the first step to establish consumer confidence, and all you do is to enter the door. Now you start looking for your purpose, maybe you will encounter something you don’t have. You first look for women/men’s departments in the store.
You can easily find your department. The store has a good logo, and there is no mess on the sidewalk. If you need it, there is a sales assistant to answer any questions.
There may be no sign that indicates you, there may be debris or boxes on the island, and there may be no sales assistant to help. Here we have entered the second step of the sales process.
Do we create a good experience for consumers?
Are we helping rather than frustrating?
Once you enter the lady/men’s department, you are now looking for the perfect jeans you buy. Fortunately, all jeans are in one place, they hang in order in size, sell in color/length/style, the price is clear, and there is a convenient locker room for you to try on.
On the other hand, jeans can be mixed with a bunch of other clothes, the price is not high, it is difficult to be difficult Find, change clothesThe room is on the other end of the store. At this point, most of us are making decisions. We either put on jeans on our arms and trot on the cashier to prepare to buy. Or we walked out of the door without anything at hand.
I know which experience makes me want to buy. The last step is to take action to buy. Similarly, this must be a good experience.
The checkout must be fast, the cashier must be friendly, and you are satisfied with your purchase when you want to leave.
As I said before, your website is no different from face -to -face sales.
So how do we achieve a better experience for our customers and achieve a higher conversion rate for your sales? Here are five steps to increase website sales.
Before you continue, we want to introduce the author and share where she has gained experience about this topic. She really knows her!
Please know the REA -Sales Instructor [
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I am your personalized website sales consultant.
With the rich experience of consumers directly facing consumers in 22 years, and engaging in online website design and commercial sales consulting at the same time, I am eligible to help your business website sales to the next level.
In this analysis, we will learn more about your customer experience, from their click to your website to the moment you buy.
Is your potential customers easily, quickly and clearly browse your website?
Do you guide potential customers to clear sales maps through obvious call call and simple checkout process?
Or do your clients from clicking from one page to another page, confused about the information and the next step in the information and their purchase process?
Although you may be an expert on the company’s website, sometimes you may forget potential customers and even existing customers neither. We hope to ensure that your website provides the best sales experience for your distinguished customers from beginning to end, so as to ensure that your website gives full play to its potential as your business frontline ambassador.
You will receive a complete detailed report on all the above elements.
This is not an automatic software report!
I personally spare no effort to analyze your website.
Once you receive the report, we will arrange the time together and share your website at the same time.
This will give us the opportunity to get more depth and details.
I look forward to cooperating with you as a team to maximize all business opportunities through your website.
–
Lea
]
#1 Layout and sales maps to increase online sales
When we complete these 5 steps, remember the Kiss method,
Keep it simple and stupid
!
I can’t emphasize that we need to maintain simple and logical things for your consumers. Although you may fully understand your website and products, your potential customers do not understand. So we want to make things simple. Your layout needs to be clean and clear, and don’t make a fuss.
Too messy homepage will soon reject customers. This is their first first impression. There are fewer homepages. We want to ensure that your main menu format is clear and the sub -menu classification is correct.
We don’t need every option on your main menu. Your homepage layout should also include a good appeal term (I will introduce it in detail later). Including your main product or service on your homepageHighlight the display function, but we don’t need everything on the first page. If it takes a day to browse your homepage, then there are too many information.
Your layout must also be consistent. Consumers are used to shopping and navigation in some way. Many of us will enter our grocery stores every time and navigate in almost the same way. When the grocery store changes the layout, we need a little time to adjust. Is it consistent with your website as a store now?
Is the layout of all pages the same?
The most important thing is that your brand is always the same?
Okay, so we have your homepage basic knowledge, clear menu, calling terms, special services/products. Obviously, there will be something on your main menu everywhere, which may depend on your business, but for simplicity, we should not be overly complicated.
Now enter your sales map. This is basically a step for consumers to buy. Ideally, we hope that this can be simpler to 3-4. In addition, you may lose sales, cause frustration and cause confusion.
For example:
Step 1 I go to your website, I click the most suitable menu option I need Essence
Step 2 Maybe I also clicked on a sub -menu option, which further reduced my search range.
Step 3 I look around and click the service I am looking for or my favorite product.
Step 4 I like this product, I click on the purchase, subscription, and appointment, no matter what the specific business provides.
I know this seems to be too simple, and do not consider browsing other purchase options on your website , But the focus of the map is to eliminate extra steps that may hinder you. Here are some things that may turn consumers in different directions. Link! Intersection
I often see a website with a link to another website!
How crazy is this?
Your website has potential customers, but now you are navigation to other people’s website. Ignorance of information, I actually just list all the fightersWhy work on the lawyer’s website of the ground grocery store, why?
Although this is an obvious example of irrelevant information, many times the website will become confusing because of too many things. Keeping you away from the dead end of sales maps and cycle navigation are another way to stay away from sales maps.
Dead Hutong brought you to a destination without sales, and hovering usually takes you back to the starting point. Therefore, it is simple to understand the content that is very important for your layout and sales map again.
#2 增加在线销售的导航系统
好的， This is similar to your sales map. This is how you provide direction around your website. Use the analogy of the store again, we hope to create the direction that is not explained, bring your consumers to where they want to go, and finally reach the place where you want them to go. This is sales.
In the store, we follow the instructions that have not been explained. If this is what we want, we can see all fruits and vegetables in one place and navigate that direction. Or we see obvious signs on the aisle to find things easily. If we need to ask questions, there is a sales assistant on hand.
The cashier is located somewhere. Sales products are highlighted on the end cover to attract your attention. All these things that we have accustomed to exist in the direction we do not know in our subconscious.
The gym is arranged in some way, bar, restaurant, and even your house. They all guide us in some way. Imagine that there are fruits at one end of the store, vegetables on the other end of the store, and the cashier behind the store. This doesn’t make any sense.
Therefore, we want to ensure that we navigate our website customers in the same way.
Does your product/service sell well on your website?
Is it easy to find?
Do you have signs?
Your menu should obviously should be the first point of navigation or the function displayed on the homepage. Once consumers have navigated to their menu options, they may face a sub -menu.
Are all your sub -menus simple and clear, and have a clear direction for the next step and classify it correctly?
When making a sales plan for the company’s website, I often see too complicated eldest son menu. Just like in the lane logo of the store, I don’t need to say \”Golden Grahams, I just need to say \”Cereal\”.
Then I know that I will find all the oatmeal on the aisle. Another error of the sub -menu is to throw things in Where.
Everything is there, you only need to find the most suitable place.
Now that consumers have been navigated to the menu and sub -menu,
You will bring them next Where to be?
I hope to enter the next stage of the sales process.
Here we should be clear on the product or service page. Similarly, the layout should be simple, consistent and clear . Customers should be able to easily find what they are looking for. Once they do this, the work of the website is to guide them to sell.
Similarly, this may not be the actual sales, it may be that they directly contact your company to contact your company directly ，或注册成为会员，无论您的业务产品服务是什么，这都是他们采取行动的地方。
如果您的导航系统复杂、令人困惑、令人沮丧、死胡同、回头，您Consumers will not be able to take action.
#3 Create a call -oriented term to increase online sales
What is a call -oriented term? Okay, let me start with it. This is not what you want customers to do or anything.
I have worked with many company websites. They often belong to one of the two categories . One is because they are too scared to call on sexual terms, because they may look too aggressive or sales.
Two are website categories, no matter where you go, it will become an important action call. This is like walking into a store, a sales assistant runs in front of you at all times, and uses the latest promotional activities to flash a big logo on your face.
So let us close the pop -up window. I do n’t oppose the strange pop -up window or chat in real time, but do n’t let me appear these things every time I navigate to the new page.
Honestly, this is annoying. So what is a call? It should be a thing that causes immediately. They can have a sense of urgency among consumers. The most commonly used is \”buying immediately\”, \”register here\” or limited types of discounts, \”discounts are about to expire\”, \”limited inventory\” .
A series of small appeal words are also effective.
For example, choose simple things such as color, size or creating personal data It is establishing a final sales for your customers. Once these small actions are completed, consumers are already inclined to complete the purchase.
I want to focus on the type of calling for the focus here is the type that remains the same on the entire website. To this end, you need to pay attention to what you want customers to do on your website.
Generally, this is something that guides customers to click and continue to change channels. Corporation can also be used to enter your system into your system.
\”Registering our latest current affairs communication\” or \”click here to view our latest transaction\” can become a way to capture customer emails. It is the most effective to maintain consistently on each page of your website.
This may be an e -mail capture, which may be the main product you bypass the additional purchase steps. It may be \”immediately called\” or \”immediately contact\” things, or even \”the latest transaction\”.
The main purpose of calling for sexual term is to create some sense of urgency and excitement. Remember that people will buy when they are excited.
We need to let them buy/booking process exciting, so as to eliminate objections in their minds as much as possible.
#4 is the key to increasing online sales
This is just a fact, people don’t like to wait! They have no patience and hope that any sales experience can happen quickly and smoothly.
I don’t know if someone likes to wait when buying a car. When you walk around the parking lot and test drive the car, all this is full of fun and games.
Then you make a major decision, what do you want to do next … Take a few hours to do all the work work and back and forth with the sales assistant. This is exhausted, frustrating and annoying.
As for your website, it needs to be fast in all aspects! People are impatient in their face -to -face sales, but they are even more impatient on the Internet. First, your page loading time must be fast! No one is willing to wait for the page to load. Followed by more related navigation systems and sales maps. People also want to quickly find what they are looking for.
If they come to your website, then they have already had a preconceived idea about what they are looking for. Just like you walk into a store, you may not always know what you want, but you have an idea.
Good stores, or those stores with good sales maps and navigation systems will actually let you go out with what you want, plus a pile s things. Your website needs to work like that store.
Everything needs to be quickly visited for what consumers find. Long navigation, complex systems and frustrating information will make your potential customers click to leave your website.
Third, we should not lose customers at the last level. Maybe the customer has clicked on your website and found what they want and decided to buy. Just like in a car dealer, you don’t want them to exhausted because of checkout.
There is no doubt that when I shop at TJ Maxx, the cashier lined up a mile long team, and I don’t mind because I know it will move quickly.
Everyone works quickly and efficiently. Your checkout page must do the same thing. It must be the simplest system you can find.
Maybe your \”sales point\” is not the actual sales on your website. Maybe you want your client to call your company and make an appointment, or book online.
Similarly, if the customer arrives at that point and no one answers the phone, or they are immediately put on hold, they will soon become frustrated. Or make an appointment like visiting the DMV website, you have lost them. Back to one of my keywords, simple is essential, but the speed is the same.
#5 Use visitor sales experience to increase online sales
Except for all, what else can I say. If you look at your website and find the content that may affect the customer experience, change them. You can do 9 of 10 good things, but that bad thing will still stay in the mind of customers.
The sales experience has continued to sales from clicking on your website. Each of the above points is important to this experience.
From first impression to simple navigation to fast checkout. We don’t want your customers to say but. \”I like their products, but the speed of checkout is too slow.\” \”I found what I want, but it took me a long time.\” \”My friend recommended them, but the website was bad.\”
What is worse than what they say is that they said nothing at all. This means you lost them on one of them. Think about what kind of visitor sales experience you like, enter your favorite store, so that your website has this feeling.
Also consider the reason why you annoyed you in a bad experience and analyze your website to see if you might irritate others.
In short, the website is not just online because you have business.
It should be the best representative of your business. It should be maintained and inspected regularly. It should build confidence in your consumers. In the end, it should be a complex sales tool for part of your business. Add credibility to your company.
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When we complete these 5 steps, remember the Kiss method, 
