Shopify vs Bigcommerce: What is a better e -commerce platform?

In today’s world, tools used to build e -commerce websites seem to be infinite Endless. In this guide Shopify and Bigcommerce, I will carefully study the two most popular e -commerce store builders to determine which of several categories is better:

General features

  • ] User interface
  • E -commerce function
  • Price
  • After reading this comparison, you will get all the information you need to choose between Shopify and Bigcommerce Essence

Shopify 与 BigCommerce

] #Shopify vs #bigcommerce: For most users, what is a better #ECOMMERCE platform? ️

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bird’s view The popular e -commerce custody platform has more than 1.7 million active stores in the US e -commerce market

[1]

and more than 20% of the market share

[2] . The platform provides a series of plans and services, including Shopify Lite, which allows you to add products to existing blogs or websites. Various plans and languages \u200b\u200band images used on the Shopify website show that Shopify attaches importance to supporting small enterprises.

Bigcommerce is a much smaller e -commerce custody platform with 60,000 active stores, but but but but The network hosts online branches of big brands such as Ben \u0026 amp; Jerry \u0026#39; S and SkullCandy. The platform also seems to be more focused on providing solutions for large companies; the homepage of the site first shows corporate solutions to encourage you to request a demonstration. Small enterprise solutions are located in the \”Basic Elements\” tab. Shopify vs biGCOMMERCE: Features

Shopify

Basic SHOPIFY Plan (entry level) Have the following functions:

A complete online store, including a professional quality e -commerce website and a blog

SSL certification

Unlimited Product

[

[ 123] Two employee accounts

24/7 Customers support

Shopify 与 BigCommerce:Shopify 主页 Can be sold through online markets and social media channels (different due to national/region)

Can create discounts to create discounts Code

Waste shopping cart recycling

    Gift card production

  • Maximum freight discounts can be enjoyed in Canada, up to 77% of freight discounts in the United States [123 ]

  • Transportation labels that are easy to print
  • Fraud analysis
  • Shopify Pos streamlined version
  • can be sold in 20 languages \u200b\u200band 133 countries/regions
  • [[

  • [ 123]
  • Please note that the online credit card payment transaction fee of this plan is 2.9% + 0.30 US dollars, the credit card payment in the face is 2.7%, and the transaction fee paid by Shopify Payments is 2.0%. International users will want to pay attention to the transaction rate of its country/region.

  • You can check the complete detail Difference.
  • Big Business

Standard Bigcommerce program provides the following functions: [123 123 ] 0% transaction fee Unlimited product and file storage Infinite bandwidth

SSL certification

Infinite employee account [ 123]

A full -featured e -commerce website and store with blog

can be sold through various sales channels, including your e -commerce store, Amazon, EBAY, Wal -Mart, Facebook, Instagram and Google Shopping

Single -page checkout

BigCommerce Essentials 主页 Course, foldingCreate buckle and gift card

Able to accept more than 100 kinds of currency payment

Visit ShipperHQ transport rules engine

    24/7 technical support

  • You can view more details on the BigCommerce Essentials pricing page, including other plans available functions.
  • The winner
  • From the surface, Shopify It is very similar to the basic features provided by BigCommerce. Both companies provide a complete website custody plan and tools, and can create websites, stores and blogs without using any code. Any platform can use sales tools such as discounts and gift cards.
  • However, Bigcommerce stands out in some key areas, that is, the ability to have unlimited employee accounts and ShipperHQ transport rules engines in your store. These options and 0% transaction costs make BigCommerce win the competition between Shopify and Bigcommerce.
  • Turn to the top
  • Shopify vs Bigcommerce: User interface
  • Next, I will discuss the working principles of these two e -commerce tools, focusing on three core factors: The quality and type of template, the degree of customization of the template, and the ease of use.

Shopify

In order to understand the working principle of Shopify, I registered a free trial version and logged in. This brings me to the store instrument board, which is a center of links in the field of theme and product management. The new shop owner will also see the guide to set up transportation at the top.

Honestly, I found that this instrument board is a bit tedious. The main content of the page is a series of buttons, which mainly brings you to the page that can be accessible to the side bar. There are some links to new users at the bottom of the page, but this page itself does not have quickly browsed analysis or other useful tools.

The theme options

One thing that could not find the link in the sidebar was to modify the appearance of the store. On the contrary, you need to log in to the homepage and from the main panelSelect Custom theme in the options .

The next page shows the theme you currently use on the top Essence Going down, you will find a link for the free template library and the Shopify template store.

I first checked the free template library, which was a bit disappointed. The quality of the template is very high, but only thirteen. At the same time, paid stores include about 50 templates, ranging from $ 150 to $ 350. As a person who has used WordPress and thousands of free themes, this still feels very restricted, but this is equivalent to the options provided by Bigcommerce, and you will see it in one minute.

Shopify vs BigCommerce:Shopify 仪表板

]

The appearance of the editing website Next, I returned to the theme area and pressed the

custom

button near the top of the page. This opened the Shopify store editor.

Shopify 仪表板的主面板,带有指向自定义主题的箭头

Shopify store editor and most of the websites I used The builder is completely different. You can’t move the element, nothing happens when you click on them. On the contrary, everything is completed in the sidebar. If you want to move a block, you need to hang the mouse on the name of a block, press the vertical point symbols that appear next to it, and drag the block in the sidebar up or down.

Similar Modify a element, you need to choose it in the sidebar. This will open the custom option of this specific block.

Click

theme settings at the bottom of the side barn

to allow you to customize all aspects of the overall appearance of the store, such as color schemes and typesetting. Shopify vs BigCommerce:Shopify 主题

In short, this system is completely different from me, but it is relatively easy to learn and provide quite a lot of custom options.

[12]3]

Shopify 可视化编辑器

Da Business

Once I feel about Shopify, I will start testing Bigcommerce. It took only a minute to register, and the instrument board of the store immediately left me a deep impression.

For new users, this page will show the step list of you can start selling the product and attach a link of each step. Bigcommerce sidebar has many functions, so it is a good way to help new users enter store construction easily.

Shopify vs BigCommerce:在侧边栏中选择拼贴的 Shopify 可视化编辑器

However, what really impressed me is Display analysis. There is a chart tracking activity over the past week, showing key long -term statistics, such as the total number of products and orders, and the area where you can view the recent order status. This allows you to understand the operation of the store and what actions you need to take immediately.

Theme options

To change the store to change the store For appearance, click

Storefront link in the side bar. This will open a page, you can check the current theme and any other installed themes. You will also notice the new link in the sidebar, allowing you to customize all aspects of the store, such as your logo and homepage rotation.

] Shopify 主题设置

The new side bar link also includes theme market. Here you can find all BigCommerce templates. You can filter the free or paid theme of the market, or choose to search themes according to the industry.

There are about a dozen free topics, which is with you The number of options found on Shopify is roughly the same. However, there are more than 100 paid themes, ranging from $ 150 to $ 300. Therefore, if you are willing to spend a little more money, you can get more types of choices.

The appearance of the editing website

Shopify vs BigCommerce:面向新用户的 BigCommerce 仪表板 After confirming the theme you like, you can click \”

My theme in the sidebar\”

Link, and then click the\”

custom

\”button next to the theme currently in use. This will open the Bigcommerce page builder.

]

BigCommerce 仪表板分析

The first thing I noticed after entering the editor is that you can only add blocks in some places. There are some. Global regions, the content added will be applied to all pages and marked with purple. You can also add content that should be included on one page in some areas. These are blue. Drag and drop to these areas.

When adding blocks, you can click it to view the editing option. Some will appear in the block itself, and the more advanced settings will appear in the sidebar.

] I personally think that the strangeness of this editor is that it does not allow you to customize the built -in content area and other built -in content areas such as the menu or product display area. On the contrary, you need to exit the page builder and return to Bigcommerce [ 123] Storefront

area, you will find a separate page for modifying these contents.

In short, I am very disappointed with the function of the Bigcommerce store editor. ]

The winner BigCommerce 店面管理

Although I prefer the Bigcommerce instrument board, in general, Shopify is easier to use, and at least as far as I know, it provides more custom options. 123]

Turn to the top

Shopify vs bigcommerce: e -commerce function

The following is a deeper understanding of specific e -commerce functions provided by the two platforms, as well as which one of them does Better.

BigCommerce 主题市场

Shopify

Shopify has electronics Three main areas of business functions: product management, gift card creation and discount creation.

Product management

Click

product

link in the border bar will open a page, You can add, view and manage the product. You will also noticeNew links related to inventory and gift cards in the sidebar.

Select Shopify vs BigCommerce:BigCommerce 页面构建器 Add product

will open it will open it. One page, you can configure multiple details of the product:

Name

Price [ 123] Inventory tracking Transportation and customs information Search engine optimization description

This page It is very simple to use. The information you enter is used to track the existing and upcoming inventory. If you want to track the purchase inventory, you can use

Collection

area. 已打开块设置的 BigCommerce 页面构建器

Gift Card

One of the links in the product sub -menu is

Gift Card

. This will open a page, you can check the existing gift card and add a new gift card.当您单击

Add a gift card product时,您会被带到一个看起来很像Add product 页面的页面:

[123 ]

You can add names, descriptions and pictures to each gift card. You can also specify the access to the gift card and customize the search engine list.

Discount

Next, click the

discount link in the border bar. This will open a page containing two parts: discount code. You can add, view and manage the discount code that you must manually enter during the checkout process.

Automatic discount.

You can add, view and manage the discount code automatically input during the purchase.

Both types of discounts can be configured to percentage, amount, or buy X to send Y transactions. You can also specify the required minimum purchase and arrange the discount in the specified time period. This allows you to set up various sales and simplify advance promotions.

Click

in the sidebar of BigcommerceProduct Shopify vs BigCommerce:Shopify 产品区 Links will directed you to areas where you can view and manage existing products. You can also filter the product list according to conditions such as \”free delivery\” and \”shortage\”.

    Several links related to product management. Click

  • to add
  • to open a page, you can configure new products in it.

  • This page continues what I have noticed in Bigcommerce in Bigcommerce One trend: No matter where you are, there will always be a lot of things. Adding the second sidebar to help edit products in the future, but it will make the whole thing feel quite overwhelming at first.

You can also add a lot of information to the Bigcommerce product page:

Shopify 产品创建

Product type (physical or digital)

Inventory tracking information [ 123] Price

Weight

pictures

and Video Price and tax information variants and customs [ 123]

Store details, such as related keywords and page templates for displaying this product

Related products SEO title and description You you You can also add custom fields. This allows you to create a more detailed and unique product page than Shopify.

Discount

Shopify vs BigCommerce:Shopify 礼品卡创建 I look at the discount system next, which can be found under

Marketing → PromotionS

. Like Shopify, Bigcommerce has two discounts: automatic discounts and coupon code.

  • Bigcommerce allows you Orders and customers create discounts. You can also specify the timetable for purchasing and promotional activities for the minimum requirements. This is very similar to the Shopify discount process. However, there are some additional functions: the ability to restrict discounts in specific audiences, and the ability to add banners to different parts of the sales process. These options can help you create discounts related to specific marketing activities.
  • Gift Voucher Bigcommerce has a simple gift voucher function, which can be used by turning to
  • Marketing → Gift Certificates

. You do not need to create a separate gift card, just enable the gift coupons and list the denominations that people can buy. You can also choose to set the maturity date for the gift voucher.

Shopify 折扣创建

The winner In terms of e -commerce functions available, Shopify and Bigcommerce are very similar. Bigcommerce has some additional product customization options, and Shopify has a stronger gift card function. However, in most cases, the winners are attributed to personal preferences. I found that the Shopify product/discount management system is easier to use and is my personal winner, but you may have different feelings.

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Shopify vs BigCommerce:定价

Shopify vs BigCommerce:BigCommerce 产品区

Shopify

Shopify 提供三个主要计划:

[ 123]

Basic Shopify. $ 29 per month. This is a plan discussed in the \”characteristic\” area of \u200b\u200bthis article. It includes a complete store builder and template library with two employees, discounts and gift card creation, abandoned shopping cart recovery, fraud analysis, compatibility with more than 130 currencies, transportation tools and discounts, as well as access. The transaction fee

of online credit cards is 2.9% + 0.30 US dollars. The transaction fee purchased in person is 2.7% + 0 US dollars, and the transaction fee for not using Shopify Payments is 2.0%.

Shopping.

$ 79 per month. The plan includes all the contents of Basic Shopify, but it can accommodate up to five employees + reports, international domain names and international pricing. The

transaction fee BigCommerce 添加产品页面 of online credit cards is 2.6% + 0.30 US dollars. The transaction fee purchased in person is 2.5% + 0 US dollars, and the transaction fee for not using Shopify Payments is 1.0%.

Advanced Shopify.

$ 299 per month. The plan includes all the contents of the Shopify plan, but it can accommodate up to maximum accommodation15 employees + high -level reports, shipping costs and international pricing for third -party computing. The

transaction fee

of online credit cards is 2.4% + 0.30 US dollars. The transaction fee purchased in person is 2.5% + 0 US dollars, and the transaction fee for not using Shopify Payments is 0.5%.

Please note that North American companies using SHOPIFY can also enjoy 45-55% of Canada and 77-88% of the United States. These discounts are provided by the Canadian Post and the US Post Office. International users will want to view their local Shopify pages to obtain relevant discounts.

  • Shopify streamlined version
  • Users who already have blogs or websites can use Shopify Lite. This is a plan of $ 9 per month, allowing you Accept credit card payment.
  • Big Business
  • Bigcommerce provides three Essentials programs:
  • standard.
  • $ 29.95 per month. This is a plan discussed in the functional part of this article. It includes the use of discount tools,

  • without transaction fees
  • , unlimited employees, various sales channels, professional reports, waste shopping vehicles recycling and real -time transport quotes to access complete store builders. There is also a

  • income limit of $ 50,000/year
  • . After reaching this threshold, you must switch to the next plan.

  • Add.
  • $ 79.95 per month. The plan includes all the content in the standard plan + more marketing and segmentation tools.

  • The income limit is $ 180,000/year
  • . After that, you must upgrade to the next plan.

Lin.

$ 299.95 per month. The plan includes all the contents of the PLUS plan + product filtering, price list, and API support.

The income limit is $ 400,000/year

. Once this threshold is reached, you will be converted to Bigcommerce’s enterprise solution.

Bigcommerce does not provide any equivalent to Shopify Lite.

The winner

BigCommerce 折扣区 This is another field that is difficult to select obvious winners in the debate of Shopify and Bigcommerce. The monthly payment of each platform is roughly the same, but the details make things complicatedEssence Shopify’s transaction costs may mean that the cost of running it is higher than Bigcommerce, but this seems to be largely offset by freight discounts, at least in North America. And Bigcommerce will actually be forced to upgrade after a certain increase

, which means that it will automatically become more expensive in the long run.

Finally, most users who sell physical products in North America can save money by using Shopify and through transportation discount strategies. Users who sell digital products or live outside North America may find that Bigcommerce is more effective.

Turn to the top

Shopify vs Bigcommerce: Conclusion

In most cases, Shopify and Bigcommerce are similar platforms. Each solution is very concerned about e -commerce, providing transportation and increased sales tools, and various types of marketing activities. Even the pricing is very similar. So how to choose the winner?

Okay, this mainly depends on personal preference. For me, Shopify is a more intuitive system with more custom options and less confusion. I am also a Canadian, so I can use those huge freight discounts, which allows me to firmly join the Shopify camp! However, you may find that Bigcommerce provides better services for your process. Moreover, if you can’t get discounts from Shopify, Bigcommerce will be more affordable because there is no transaction fee.

Are you still not sure about your tools?

View this table compares Shopify and BigCommerce:

Shopify vs BigCommerce:BigCommerce 礼券配置

Location

Features

Easy to use

E -commerce function

cost

Overall

  • ] Shopify

Big Business

#Shopify vs #bigcommerce: For most users, better #What is the ECOMMERCE platform?️

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[1] https://backlinko.com/shopify-stores

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