If you must use a word to describe the holiday, from the perspective of many people who operate websites That’s: busy.
Holiday is a busy time, which is the most important time for many companies. Not just because of sales. Daily adjustment. Employees ask for leave. B2B companies have changed their practice. Bloggers created new festival content.
Therefore, whether you want to increase sales income and attract more traffic for your website, or let your customers or readers participate in it, there are many tasks to do.
What you do not want to do is because you did not plan in advance and scrambled to extinguish the fire and update the last minute. Here are how you prepare a website for the holiday.
1. Communicate clearly
If you are retail or online companies and you have holiday sales, please show them on your website and ensure that the quotation is clear and clear. Including transportation details, special time, on -store activities and roadside pickup information. You can easily find these contents by using the special pop -up window of the holiday season or adding banners to the top of the page.
2. Check the speed of your website
A slow website comes It may be catastrophic, especially during the holidays that people shop around and want to complete as soon as possible. If your website is loaded too slowly, people will not wait.
Jetpack provides a variety of tools to accelerate your website, including website accelerators and delay loading functions. Learn more about the speed tool of JetPack.
How fast is your website loading? Use tools such as GTMETRIX and Google PageSpeed \u200b\u200bInsights to find the answer.
3. Double efforts to serve customers
Customer service often determines the whereabouts of money. If you provide bad services, you will make less money. Don’t treat your customers and readers like inconvenience. They are the most important person in your life!
If you are a restaurant, please do not just say that you provide the roadside pickup service. Explain any relevant details. Is the customer waiting outside? Enter the welcome platform? When their phone calls are they there? Don’t let them guess. Make it easier.
If you sell online, please provide more than one payment method, especially for the purchase of the community. Consider providing \”Buy now, pay in future\” options or allow monthly installment payment. Accept a variety of payment methods -such as PayPal, Credit Card, Apple Pay, etc. -to get the best convenience.
If you have a special extension or reduction time on a specific day, please do not bury them on your website.
Let them not miss.
This is especially true for retail stores and restaurants- Especially in all chaos caused by in COVID-19-what you don’t want to see is to make customers appear in dark shops. 4. Make sure your website is a mobile response
Check your website on various size devices: desktop machines, tablets and mobile phones. Make sure it is easy to use without any interruption, and the visitors can immediately find the content they are looking for. If you don’t do this, you will miss traffic, sales and search engine rankings.
5. Protect your website in advance
Closed during the busy holiday period The website may be catastrophic. Don’t let it happen to you.
Malware scanning, backup, brute cracked protection, and many other security functions provided by the malware provided by Jetpack run.
6. Write professional content
If you are a blogger, you can create readers to appreciate and discover valuable content. Finding super practical things here: gift guidelines, special recipes, festivals, time -saving skills, children’s activities, relatives with irritable temper, and any other niche market that suits you.
If you are a B2B company, you can write down what happened during the holidays, including special time and how to contact you in emergency situations. Think about what your customers may need and explain how they get it.
If you are a restaurant, you can announce special festivals such as time dessert and drinks, as well as specific purchases Free gifts. 7. Make sure the key page and process work normally
If you are an e -commerce store, please complete your purchase processEssence Do you receive an order to confirm the e -mail? Do customers see receipts and orders Abstract? Is this process easy to pass or confuse?
In addition, testing important links of the entire website, including links to the important holiday information page.
You can also implement Jetpack Search to make your website easier to use. This is a powerful tool that allows visitors to quickly find what they are looking for.
8. Run the load test
load test, also known as pressure test, is a process of how an simulation traffic increases how to affect your website.
Imagine a big -name celebrity or the influential influencer mentioned in your blog or product. Or link to a well -known brand on your website. Maybe your Internet trading will spread like a virus. These events and many other events may lead to surge in network traffic, which makes your system overwhelmed, depending on your host and other factors.
The load test is a way to understand your website in advance. Find more information about load testing. 9. Automation as much as possible
You will be very busy during the holidays, just like your customers and visitors. The more you can set up now to run on the autonomous driver’s instrument. When things become busy, the more you don’t have to worry about it.
If you are an online store, write and arrange your email in advance. This information is essential to communicate with customers. After checkout, they should receive a receipt. If they agree with marketing information, new discounts and transactions should be received in the future. You can also set an automatic reply device for the people who give up the shopping cart before checkout -this is an effective way to increase income.
If you are a B2B company, you can use Jetpack’s Calendly module to automatically date. If you are a blogger, you can automatically set the blog post to publish on social media.
Over your best holiday Now ready to prepare your WordPress website To cope with the increase in holiday traffic and meet customer needs, this will bring you easier December and bring better results to your website or business. Jetpack provides a series of tools to achieve all this in a simple way.
load test, also known as pressure test, is a process of how an simulation traffic increases how to affect your website. 