Medical practice website is an important tool for any medical provider. It can be used to share resources with patients, show your professional knowledge and declare your services. It can also be used to manage bills and payment, arrange dating, and grant patients to access their medical records.
In order to serve the existing and future patients, you need to carefully plan the functions and content of your website. If you are a healthcare provider or website developer who has not established a medical practice website, you may need to seek the help of developers specializing in the field, so that you can rest assured that ADA, HIPAA and other compliance requirements are met.
Whether you build a website or hire developers to build a website for you, you should include the following 13 functions to maximize the benefits of your patients and companies:
123] 1. Highlight the display location, contact information and business hours
This seems to be obvious, but not all medical practice websites are easy to find the most important business information. If the potential patients must roll too much or click multiple links to find your address, phone number, contact form and business hours, they may change to choose other providers.
You should also include this information in \”Google My Merchant\” information. If the information matching is correct, Google will better associate your website with your location, thereby improving your search engine ranking. This is a simple way to improve your SEO work
,
Your personal data itself may become a source of traffic. The following are some places you may consider adding some or all of this kind of information to your website:
Top menu bar
Pages of each page of each page Foot
sticky side bar menu
Pages and posts that are frequently visited
Jetpack Blocks provides some great tools to add to your website to add Contact information, contact forms and business hours. This is convenient because you can create a block for each project and insert it into any page or post without need to re -enter and format the information.
If your company has multiple positions, you may want to include a locker on the homepage or add a link to the leading navigation bar. Jetpack cubes allowYou can add multiple positions to the interactive map so that patients can easily find the closest office.
Superdrug Health clinics [123 ]
In the UK’s second largest health and beauty retailer Superdrug store.
Their top menu includes the most needed features that easily access customers: to point to the clinic location search device, phone number and online appointment links. MyLabbox
Provide a laboratory -certified family health test option to meet various needs to meet various needs Essence
They put all important contact information and business hours on their websites, so that they can find this information regardless of which page their visitors are on.
Left: For you
Jetpack Club
Add a mark with title and address description
.
Right: Jetpack Map Block displays examples of multiple positions.
2. Show the service you provided near the top of the homepage
Let the potential patients immediately know who you are and what services you provide. You can add a button with a link with more detailed information, but the faster you know the services you provide, the faster they can decide whether you can meet their needs.
mylabbox
[ 123] The service they provided by the \”purchase of all tests\” on the top of the homepage were briefly outlined. In this way, they include some popular screening to quickly access the test kit that patients are looking for. Patients can immediately understand the content provided by Mylabbox and click a few buttons to learn more information or buy the products they are looking for.
3. Add a personnel directory
If you work with several doctors, the directory of your practitioners and staff will be very helpful. Your directory should list the names, qualifications and experiences of each provider. You can also choose to include photos, detailed biography, personal office time and related contact information. Even if you are practicing alone, you should include a page about yourself, your training and your professional knowledge. The relationship between the provider and the patient is very private, and the patients want to know that their nursing staff are experienced, compassionate and personable. Try to convey this in your information to build trust, even before your patient walks into your door.
Northwest Eye Design
]
Created false eyes.
Their employee page detailed the experience, skills and values \u200b\u200bof each ophthalmologist. Each person’s direct reference increased a certain degree of personalization to convey their care and sympathy for patients. 4. Provide products in online stores
If you sell products in a physical store in the clinic, you may also want to provide products online. If you provide services for many patients with inconvenient actions, it will be particularly useful, but it is also a good service that can save additional travel for anyone. Moreover, if patients have infectious diseases, they will not have to enter your physical office and put others in danger.
Woocommerce is an excellent e -commerce tool, accounting for 29%of all online stores. It can easily expand through hundreds of extensions and allow you to sell almost anything online. You can not only use Woocommerce to sell physical products, but also provide digital such as nutritional guidelines, weight management plans or e -books, and book face -to -face or remote medical appointments.
]
There is an online store established
, customers can buy eye care products and educational books in them. 5. Including common questions and links of patient resource links Medical practice involves many same questions, such as \”which insurers do you acceptmanage? \”How do I pay the bill? \”Or\” What is your cancellation policy? \” \”Consider answering common questions on some pages on your website. For example, if you have a page about specific program types, please add common questions to the bottom and answer questions about costs, risks, procedure lengths and other questions. On the phone, pass the phone number. Or before the email contacts you, the answer to a common question for visitors will reduce repeated inquiries.
You can also include links to patient resources, such as useful articles about some diseases of your practical treatment Zhanghe ed forms. If your form and resources are rich, you may want to set a page for each form and resources; otherwise, put them all in one place may be more meaningful.
123]
myLABBOX[123 ] There is a common question answer page using a fusing piano tab.
Click the additional number on the left side of each question to display the answer.
Click the reduction number to close the answer.
They also include the resource link of the patient on the right side of the page.
This is particularly useful for the question that may be too long in a common question of one page. [ 123] 6. Answers on the live questions of chat robots For some visitors, clicking on a common question answer page link may be troublesome. Instead of trying to search for a long series of common questions. Chat robots that fill in the answer to the common questions in advance may be a good way to screen the visitors before the visitors contact you.
Northwest Eye Design Chat robots using the site range to answer the visitors’ questions. They include notifications directly above the message field, instruction setting expectations expectations expectations The average response time. Various free chat in the repress plug -in storage repository storage repository storage repository Robot solutions, and other places provided by other places.
7. Provide online appointments
Office managers usually have many things to deal with every day. Manual appointment by phone may need to be compared with each date by phone. They have more time. In addition, patients usually don’t like to be put on hold or cannotDon’t wait for an email to reply. Let your employees make an appointment online, so as to save your employee time and make your patients avoid worrying about waiting for music.
Next, you need to decide whether your customers pay their appointments during the booking process, or just arrange their appointments.
If you use WOOCOMMERCE, you can let patients book online and pay the appointment fee through WooCommerce Bookings. Custom your appointment schedule in order to leave time between two appointments and set up reminders so that your patient will not forget their appointment and synchronize with Google calendar. Unsable time period.
If you do not need a patient to pay the appointment fee when you arrange an appointment, you can use Jetpack’s Calendly Block Essence Calendly Block requires you to have a free or paid Calendly account. Put the block on any page or publish it on your website, so that your patient will arrange a date without leaving their page.
8. Let your patient pay online payment service fees
Let your patient’s online payment of private and secure ways help speed up payment and provide more convenience. The Invoicing PRO extension of Jetpack CRM and the customer portal allow your patient to pay their invoices directly from your customer portal. Your patient will be able to easily access the bills and payment history from their instrument panels, thereby minimizing the confusion of the statement of payment payment. 9. Online access to patient records Patients should not only be able to pay the bills online, they should also be able to access their medical record easily and safely. I have to call, email or drive to the office to obtain a copy of the record, which is a huge inconvenience for patients and staff. Creating a safe patient portal will eliminate additional documents, reduce the time spent at fax, email and mail files, and make it easier for your patients to get the information they need in time.
The customer portal of Jetpack CRM provides private sharing procedures, service invoices, patient records of patients, records The ability of other important documents and payment history.
10. Make sure you can easily find it on the search engine Even if you have a beautifully designed and information -rich website, you need to take some additional steps for search engine optimization (SEO) so that your approach can appear on the first or second page of online search results. Search engines such as Google and Bing will find specific types of keywords, meta descriptions, and site maps to help rank your website page. A lot of content of quality search engine optimization. But first of all, you need to include potential patients on your website that may be used to search for the language of your clinic. You also need to include a XML site map to inform the content of your site your site. But search engines also seek a good user experience. Therefore, make sure that the content of spam is far from your website so that visitors can maintain safety and ensure their rapid loading, so as to gain a good experience.
Although SEO may be a bit afraid, the Jetpack search engine optimization tool passes the following functions through the following functions Makes you easier:
Custom content title display method.
You can create a yuan description without contacting any code. Custom a single post and page description of the page. View real -time preview of your content on the display mode on Google, Facebook, Twitter, and WordPress.com.
Jetpack also provides social media automation, so that you can publish the website content to the social media platform directly from the WordPress dashboard. Although social media will not directly affect your search engine optimization, people often look for social media information when they want to know more information about companies. If the visitor sees you publish information and updates about your business (such as the holiday time or new practitioners), they may be more inclined to think that you are trustworthy and invest in your patient.
In addition to your website, you should also consider creating personal information on a third -party platform on Google my merchants. This is particularly important if you serve local and do not need to be on the country without need to be on specific terms.
For example, if someone searches for \”I am a nearby ophthalmologist\”, Google usually displays Google my merchant information before the natural list. So you don’t want to miss this opportunity.
In order to make full use of your efforts, be sure to fill in your personal information completely and update your current business hours and other related information. Publish your practical pictures regularly and ask patients to provide comments on Google.
Detailed understanding of the method of improving SEO.
11. Optimizing your website speed
Website speed optimization is the key part of your SEO strategy, but it is also important for user experience. If your website is loaded slowly, both current and potential patients may lose patiently and leave. You may eventually answer a lot of calls and destroy some tasks for automation and provide convenient work. You can perform the following basic operations to optimize your website to improve the speed:
Use as small as possible to provide optimized image files, while maintaining high resolution.
If your site uses video or audio files, please take them on external services. Alternatively, the video hosting tool using Jetpack stores them on your website without affecting speed.
Use content delivery network to provide resource -intensive content, such as images, videos, JavaScript and CSS. Jetpack provides a free CDN, just click a button to open it.
Select the reputable hosting service provider. The provider uses the latest version of PHP to provide sufficient storage space and always maintain a reliable normal operation time. Not sure your normal operation time? Try to activate Jetpack’s shutdown time monitoring tool to immediately understand whether your site is faulty.
It is necessary to easily understand your website loading speed (and activate the optimization of the CSS structure, the unnecessary JavaScript respect, and image delay loading), please install the free Jetpack Boost plug -in.
Understand more information about optimizing website performance.
12. Design a website that meets the ADA standard
It is especially important to abide by the US Disabled Persons’ Act related to medical care. Medical practice should abide by various rules so that people with visual obstacles, hearing disorders or other disabled can access their websites.
Web Accessibility Initiative’s Web Content Accessibility Guidelines (WCAG) provides a detailed list to list the steps you want to take to ensure that your website is as easy to access as possible. However, you need to keep in mind the following points when you design:
Format your website so that the screen reader can easily read.
Pay attention to color contrast and color panel, so that people with amblyopia or color blindness can easily read yourcontent.
Provide subtitles for any video content on your website for patients with deafness and hearing disorders.
Add alternative text to all images. Alt text is the only way for screen readers and search engines to understand image content. Make sure they are descriptive and helpful, so that people with vision disorders can really see your pictures.
In addition to text, graphics and images are also used to convey information to adapt to those who read disabled.
Learn more information about building accessable WordPress websites.
13. Priority to consider security and HIPAA compliance
If you receive payment or transmit information on any confidential patients on your website, you will need to meet certain security, HIPAA and HITECH standard. At least, you need:
SSL certificate.
The SSL certificate is a data file stored on the web server that promotes the secure connection between the server and the browser. They are used to encrypt credit card transactions, ensure data transmission security, and encrypted account login information. Many online hosts provide free SSL certificates options or automatically include them in your host plan.
Safety and anti -spam plug -in.
In addition to SSL certificates, you also need to implement other security measures, such as automatic site backup, anti -spam prevention, violent attack protection, malware detection and shutdown time monitoring. Jetpack Security can help ensure your site security by providing all these features with lower monthly costs.
HIPAA and Hitech compliance.
If you have installed SSL certificates, you have met one of HIPAA and Hitech requirements. yeah! However, you also need to take several other steps to obey:
Keep your website and all patient data backup.
The information access is limited to the scope of the minimum of the minimum employee.
Employees are required to sign a privacy agreement.
Third -party suppliers required to visit your website with sensitive data on your website signed the HIPAA business partnership agreement.
Delete information from your website and completely destroy the information after deleting.
encrypted all patient files.
Regularly conduct compliance audit and check the HIPAA compliance checklist.
You and your employees may know that you are following safety and privacy regulations, but your patient also needspay attention.Add this information to the privacy policy of your website and consider adding the trust logo to the header or footer of your website to indicate ADA, Hippa, Hitech, and PCI compliance.
Your patient experience begins with your website
Create a safe and reliable website for your medical practice will help you provide your patient’s excellent user experience, improve your operating efficiency, and and your operating efficiency.Good contact with new customers.It will also make your practical humanization and build a relationship with patients who will trust and health in your hands.
In the UK’s second largest health and beauty retailer Superdrug store. 
3. Add a personnel directory 
Right: Jetpack Map Block displays examples of multiple positions. 
If you use WOOCOMMERCE, you can let patients book online and pay the appointment fee through WooCommerce Bookings. Custom your appointment schedule in order to leave time between two appointments and set up reminders so that your patient will not forget their appointment and synchronize with Google calendar. Unsable time period. 