Whether you operate online stores, service -based business or blog, search engine optimization (SEO) are all) Very valuable. Why? Because it can help you appear in front of
to actively look for what you provide. Moreover, in the long run, it is more affordable than many other marketing strategies (such as paid search for advertising).
However, in many cases, you need a tool to help you optimize your website and get valuable information about keywords and rankings. Therefore, let’s take a look at some of the best SEO tools and plugins of WordPress, and compare them according to factors such as function, ease of use and pricing.
The important feature of the WordPress SEO tool
When selecting the WordPress SEO tool and plug -in, you need to find some key things:
1. It it it Meeting your needs
This seems obvious, but it is indeed important. There are many aspects of search engine optimization, and the tools and plugins cover different aspects. Some are directly integrated with your WordPress website, making page optimization easier. Others are more focused on research and auditing. There are also some niche functions, such as setting up redirect or establishment links.
, please take the time to understand what you are looking for and find tools to meet your needs. Of course, this may mean more than one choice.
2. Regularly updated
The tool you choose should be updated regularly to match the Google algorithm, the change of the algorithm is a bit frequent. Moreover, if it is a WordPress plug -in, developers should always ensure that it seamlessly collaborates with the latest version of WordPress.
3. Provide specific improvement suggestions
Whether you choose the tool you choose directly in the WordPress instrument panel or access to it, it should provide a real prompt for helping you optimize the website. These prompts should be based on the analysis of your content, keywords and search engine rankings as much as possible.
Of course, there are exceptions. For example, tools that provide niche functions (such as creating redirection) do not need to do so.
4. It uses white hat technology
You must avoid using or recommending or recommending any workers that use or recommending a nasty search engineWith or plug -in -called \”black hat\” SEO technology. Make sure that everything you do is bright, and avoid optimization of junk search engines such as hidden links and keywords.
5. Provide relevant data
If you are looking for specifically used to study the key Words and tools for monitoring search engine rankings, the more data it provides, the better. To determine effective keywords, find information such as search volume, competition, and user intent. And can get regular updates, letting you know that your website is very valuable in the ranking.
6. It is in line with your skill level
If you are a beginner, please find a tool that can completely explain things and do not need to edit any code. The higher the degree of automation, the better! However, if you are an SEO expert, you may want an expert that allows you to take over some more complicated optimization strategies.
The best WordPress SEO plug -in and tools
Since we know what to look for in SEO tools, let us review some of the best choices for all -round SEO research and optimization.
1. Yoast search engine optimization
YOAST is a free value -added SEO plug -in for WordPress, which has more than 5 million installations. The free version has all the functions required by most websites, but also has advanced additional components and upgrades to provide more niche functions.
The plug -in automatically provides technical SEO improvement behind the scenes (such as structural data management and XML site map creation ), Neither beginner and experts have to process complex code. It allows you to handle search for appearance, social media display, bread crumbs, and media URL settings for the entire website. For a single page, post, category and custom post type, the SEO analysis tool is very valuable. Yoast will analyze the page based on the keywords and other ranking factors you choose, and then provide feasible suggestions for improvement. It also enables you to edit the meta description, title and URL for search engines and social media platform editing pages.
Want more? Upgrade to high -end versions to obtain update URL and internal link recommendations and other functions. Or use additional components that are optimized for videos, local and woocommerce SEO.123]
Features of YOAST SEO:
Automation SEO improvement (standardized URL, meta marker, structural data management, etc.) A SEO analysis tool, providing suggestions for optimizing pages, posts, etc. Automatically created high -end XML site map
A module that allows you to easily edit Yuan description, page title, etc.
Simple bread crumbs creation and control
readability analysis to ensure that your content can be used by humans and search engines
automatically automatically automatically automatically uses the URL of the page Create SEO optimized redirection manager
Page and internal link suggestion
A isolated content detector, so you can identify pages that are not directed to them [123 ]
Support keyword synonyms and plural numbers
Structural data blocks used for directory, related links, sub -pages, etc.
The advantages of yoast SEO: [123 123 ]
It is a powerful SEO optimization and management tool, suitable for various WordPress websites.
It is seamlessly integrated with popular plug -ins such as WordPress and advanced custom fields and elements.
Beginners and experts can use it.
It provides site optimization and analysis functions.
It provides most functions for free.
It integrates with semrush, so you can identify keywords directly from the WordPress instrument board.
Yoast SEO’s disadvantages:
All suggestions for Yoast’s posts or pages you are creating are easily attracted by \”green lights\”. Instead, it is best to focus on real readers rather than robots better optimization.
Yoast SEO does not necessarily understand intentions. \”Intent\” is the purpose of someone’s online search (for example,
immediately to buy or obtain information). Search engines will adjust the results according to user intentions, but Yoast does not consider this when recommending. The ease of use of Yoast SEO:
YOAST SEO is very simple for beginners and SEO experts. You can open and close the function by clicking the button. The optimization suggestions are clear and explained to help novices understand the changes they should make.
The pricing of YOAST SEO:
The free version of the free version contains most functions.
The high -end version has added functions such as internal link recommendation and automatic redirection, which is $ 99 per year.
The additional components of local, video, news, and Woocommerce SEO $ 79 per year.
2. Google search console
Google search console can be said to be one of the most important SEO tools because it allows you to go directly Communicate with Google on your website. After verifying the ownership of the website, you can check your performance in the search results, submit your site map for indexing, and check the potential security, response and speed issues. If there is any problem, you will also receive alarm so that you can solve them before they cause serious ranking problems.
This is a solution to the problem, focusing on ranking performance, as much as possible as possible as possible Multi -place control of search results. Moreover, when combined with Google Analytics, it is a powerful tool for getting a complete view of the website performance.
In fact, regardless of its industry, each website should be connected to Google Search Console.
Features of Google Search Console: Data from the page and keywords of your website ranking
Which web pages on the website are compiled into the index and the information they encountered
Fix the problem of the cover coverage and re -submit the URL to Google
A URL checking tool to enable you to analyze Specific URL and view technical information
Insight, mobilize response capabilities, and user -friendly
You can directly submit your site map and any update to Google
to point to you to you Information on the external link of the website
Notice of security vulnerabilities and problems
Being able to eliminate and repair punishment of hacking, spam, etc.
The advantages of Google search console:
[ 123]
This is the best way to communicate with Google on your website and understand any specific search engine specific problems that need to be solved.
You can get automatic alarm about indexes and security issues, so you can actively solve these problems before the ranking is seriously affected.
The disadvantages of Google search console: Google search console provides a lot of information, which may be overwhelming for beginners. Essence For websites that have not yet obtained a large number of search engine traffic, it lacks valuable information.
The ease of use of Google Search Console:
Generally speaking, Google search console is easy to use. However, it does provide a lot of information. For beginners who may only only want to understand basic knowledge, this information may be overwhelmed. In addition, there are many options for verifying the ownership of the site, some of which need to modify the DNS records of advanced experience.
Google Search Console Price:
Google Search Console is free for all users and functions.
3. Jet Backpack
Jetpack not only includes tools specifically for SEO optimization, it also has the function of improving website speed, security and user experience– —This are important factors to get a good ranking in search engines. For example, you can first use the Jetpack SEO tool to make a element description for your pages and posts, preview them on the search engine, and create the XML site map. You can then use security functions (such as malware scanning, violent attack protection, and spam prevention (including SEO spam) to protect your website and exclude it outside Google’s stop list. Followed by Jetpack Boost (a speed tool designed for improving core network vitality) and Jetpack Search to create a first -class user experience.In the end, this provides an integrated method that optimizes some of the most critical factor.
The characteristics of the jet backpack:
The ability to customize the content title of the search engine
Custom description of a single page and post
Real -time preview your page display on search engines and social media
] Create XML site map Safety tools such as violent attack protection, malware scanning, and spam prevention Improved search function to enhance the user experience One -click speed optimization, one -click speed optimization, Focus on core network vitality
Advantages of jet backpack:
It was created by experts behind WordPress.com. This means that it is seamlessly integrated with the platform and applies to all major themes and plugins.
It includes excellent support from WordPress experts.
It covers various ranking factors, from page optimization to website speed, user experience and security.
Disadvantages of Jet Backpack:
While providing all basic knowledge, the page optimization tool is relatively simple. The option is so deep.
Jetpack 的易用性：
[123 ] Jetpack is designed for all experience levels of WordPress users. Just click a few times to enable all its functions without code.
Jet Backpack Price:
You can activate all the tools provided by the high -end Jetpack Complete software package, or mixed with free and advanced functions to create custom solutions.
Jetpack’s SEO tools, violent attack protection and Jetpack Boost are completely free.
Jetpack’s malware scanning function and anti -spam tools charged $ 9.95 a month.
Jetpack Search starts at $ 5.00 per month. Jetpack Complete includes all Jetpack functions, $ 99.95 per month. Jetpack also provides up to 70% discount for your first year!
View all functions and plans of Jetpack.
4. Google keyword planner
Google Keyword Planner is not necessarily designed as a SEO tool. Instead, it aims to be a keyword for the successful online advertising recognition. However, it provides valuable information about keyword effects and search volume, which can help you determine the correct word on your website.
All you need is a starting point -website URL, product or service -GOOGLE will list related keywords. You can find the search volume, competition and advertising bid for each word, and use this information to select the phrases you want to locate. Ideally, you will start with keywords with good search volume but not intense competition, and you will be difficult to rank.
Features of Google keyword planner:
Keyword creative generators based on phrases related to your business
Each each The data of a keyword, including search volume, competition and advertising bid
Search quantity and prediction of existing keywords you positioned
Google keyword planner planner Advantages:
It provides important insights to help you create and reduce the keyword list to position your website.
It provides useful filters, which can reduce the range of keyword information according to the device and location.
The disadvantages of Google keyword planner:
The information it provides not so keyword planning tools in the list.
The ease of use of Google keyword planner:
This tool is very easy to use for beginners and SEO experts. You can get valuable data without installing anything on your website or knowing advanced SEO technology.
Google keyword planner price:
Google keyword planner for all users for free.
5. Semrah
SEMRUSH is a powerful and comprehensive SEO tool, it provides more than 50 functions to help you complete all the tasks released from page optimization and link construction to content marketing and social media. Their keyword research tools are impressive -entering a initial keyword (such as products, services or industries), you only need to click to get thousands of ideas and data of each idea. You can also analyze the strategies and rankings of competitors to improve your level and receive alarms and abstracts about your website performance.
SEMRUSH will also conduct in -depth review of your website and provide feasible suggestions for improvement. Based on more than 130 factors, your webpage is analyzed, including grasp, speed, internal links and technical considerations.
Want more? SEMRUSH also provides tools for content creation, website monetization, PPC keyword research, market analysis and other tools. They also provide a completely free tool called SEO writing assistant, which can analyze your content when writing to improve its ranking opportunities.
Features of SEMRUSH:
In -depth keyword data, covering all aspects from search volume and user intent to competition and ranking difficulty 123] Use the keywords and search results lists of competitors to analyze competitors
A keyword generator, you can create thousands of ideas based on the phrases you enter
There is an operable solution to have an operable solution Website review to enhance your SEO
automatically submit various directory to improve your local search engine optimization
position tracking, regularly send you website performance update
] Reverse link analysis and automatic link construction activity
The advantages of semrush:
SEMRUSH is very comprehensive, not only keyword research and SEO audit audit Provide effective tools, and also provides effective tools for social media and other related fields.
The data provided by the keywords is very deep, which exceeds most other tools in this list.
SEO Writing Assistant Plug -in is a good reward that can help you produce the content of your target keywords.
The disadvantages of SEMRush:
Although SEMRUSH does provide some basic tools for free, the entire kit is very expensive. This makes it more suitable for large websites or institutions, not individuals.
It only provides data from Google, does not include Bing and other search engines.
The ease of use of semrush:
Although SEMRUSH provides a lot of tools and data, its presentation method is consumed, not overwhelming. It is usually easy to use, although beginners may need some time to learn.
The price of SEMRUSH:
SEMRUSH does provide some free SEO functions, such as limited keyword research, auditing and tracking. SEO writing assistant tools are also provided for free.
The PRO plan includes 5 items, 500 keywords and all core functions, $ 119.95 per month.
The Guru plan includes 15 projects, 1500 keywords, content marketing platforms and other advanced tools, $ 229.95 per month.
Business plans include 40 projects, 5,000 keywords, additional tracking information and API access, $ 449.95 per month.
Function and restrictions variety due to your choice. For a complete list of planning functions, see this comparison table of SEMRUSH.
6. Ranking Mathematics
RANK MATH is a free value -added WordPress plug -in, claiming to be \”Swiss Army Knife of WordPress SEO\”. That’s it, providing strong AI -based tools to improve your website content. RANK MATH will analyze your website, considering all content from alternative text and meta -description to performance, response design and technology SEO factors. It will then provide suggestions that can be used to improve rankings. But it further uses tools that help site maps, URL redirection, structured data settings, etc. However, one of the most unique features is its Content AI tool, which can provide you with advice when you write posts and pages. It will tell you how many words to write, what title to use, how many links to be inserted, and where to insert keywords. This is like a SEO expert holding your hand while writing.
Features of Norm Mathematics:
Optimized keywords
Google tool integration of Google Tools such as Search Console and Analytics
A AI -based content tool can provide suggestions for keywords, common questions, common questions, external links,
A 404 monitor, used to check the damage link on your website
The automatic alternative text and title tags of the image
Support structural data and pattern mark
301 and 302 redirecting tools
Passing more of 70 tests for your entire website for SEO review
The ability to measure and track search engine rankings
]
Advantages of Mathematics:
This is a comprehensive and comprehensive WordPress SEO plugin, which provides many functions.
It integrates tools such as Google Search Console to fully understand the performance of the website.
Disadvantages of Mathematics:
You must purchase points for each content to optimize using the Content AI tool. Although the plan contains some points, you can buy additional points or buy it separately.
There are many available functions, not every site requires all these functions. For beginners, this may be overwhelmed.
The ease of use of Rank Math:
Rank Math provides a simple entry guide to guide users to complete the settings and optimization. It also automatically enables key settings, so beginners don’t have to worry about which options are most suitable for their sites. However, because it has so many available tools, it may be confused.
The pricing of Rank Math:
The free version of Rank Math includes basic functions such as page optimization tools and SEO analysis.
The PRO plan includes 15 Content AI points, 500 keywords and additional functions, such as SCHEMA generator, $ 59 per year.
The business plan includes 125 content AI points, 10,000 keywords, and supports up to 100 customer stations at a price of $ 199 per year.
The agency plans to include 600 Content AI points and 50,000 keywords, and support up to 500 customer websites at a price of $ 499 per year.
7. Moz
Moz is a more uniform SEOTool packages can provide you almost need to choose keywords, optimize websites and track rankings. There are two main product options: Moz Pro and Moz Local, but in this case, we will focus on Moz Pro. Mozlin
is a set of SEO tools for keyword research, ranking, website capture, page optimization and link research. MOZ’s keyword resource manager is very powerful, providing all information required for creating target keywords and determining the priority of target keywords -search volume, ranking difficulty, click rate, and so on.
After determining the keyword, you can track your ranking in SERP and the ranking of competitors. MOZ will automatically capture your website and perform a weekly review, so you always know how to improve and have any problems. You can even get content suggestions to help you rise in the ranking.
Moz Features:
Keyword research tools, including information about search volume, competition, click rate and other information
can be able to display the list Classification and priority sorting keywords in the keywords
Able to track the ranking of keywords with time and compare the performance of mobile devices and desktop devices
information about competitors and their performance information
Site review can identify any questions about your site and send alarm when any problems
Page optimization guide
Suggestions based on target keywords [123 ]
Use the information that can help you establish a high -quality reverse link for link configuration file analysis
Moz advantages:
You You can access a set of SEO tools to provide everything you need from beginning to end.
It includes ranking data from Google, as well as other search engines, if it is necessary.
It also provides tools for local SEO. These tools are helpful for companies with physical location or working in a specific area.
It provides a variety of powerful SEO tools for free, although they do have restrictions.
Moz’s disadvantages:
Although Moz contains many functions and tools, they are not as comprehensive as similar options such as SEMRUSH.
Moz Pro may be expensive for small enterprises and individuals.
Moz’s ease of use:
Moz is relatively simpleAlthough some commentators say it is not as intuitive as other options in this list. Some excavations may be required to find specific information you are looking for.
Moz Price:
Moz provides a variety of free tools, including their keyword resource managers, link resource managers and domain analysis tools Essence Please note that these are indeed lower limit.
The standard plan includes most functions, as well as three advertising series and 300 keywords, $ 99 per month.
The plan to add brand reports, as well as 10 advertising series and 1500 keywords, $ 179 per month.
Large -scale plans include 25 advertising series and 3,000 keywords, $ 299 per month.
The advanced plan increased their \”speed crawling\” function, as well as 50 events and 4,500 keywords, $ 599 per month.
For a complete plan, see this useful form provided by Moz.
8. Optimize the search engine for multiple integration
all in one seo is a free value -added WordPress SEO plugin. Specific function. It first adds SEO analysis tools to the page and post, and puts forward improvement suggestions based on your target keywords. You can also use this tool to edit Yuan description, page title, social media appearance, etc.
There is an intuitive setting panel that contains options that control the search of the entire website. It also includes advanced options, such as local SEO settings and redirects.
The characteristics of Multi -Unity SEO:
A page analysis tool that allows you to edit title, meta description, keywords, etc.
[
[ 123] Support mode mark
A video site map generator can help you rank in Google’s video rotation
Automatic XML site map generator
Social media integration以改善您在Facebook、Twitter 等网站上的页面外观
WooCommerce 对产品页面和类别的支持
包含可操作步骤的SEO 审核清单以改进您的网站
[ 123]
The advantages of more unity SEO:
This analysis tool provides a SEO score (Called Truseo scores) and operating improvement steps. For those who want to optimize specific pages and posts, this makes it a good choice.
It provides truly fine control for your site map, allowing you to set the page priority, update frequency, etc.
The disadvantages of Multi -One SEO:
Although all in one seo is a good choice for WordPress Some important keyword research data provided by other tools.
Advanced features can be seen in WordPress, but it cannot be used if it is not purchased and upgraded. For new users who see many options they can’t use, this may make people feel confused and frustrated.
It is easy to use multiple unity SEO:
Multi -unity SEO is easy to use for beginners and experts. After installation, you will see a setting wizard to guide you to understand all the basic knowledge. There is also a intuitive interface with a clear option.
The price of one -stop SEO:
The free version contains key functions, such as free analysis tools and site map generators.
Basic version is suitable for one site, including unlimited keywords and intelligent mode marks such as $ 49.50 per year. Plus plans to apply to three sites, and adds local SEO modules and other tools at a price of $ 99.50 each year.
The PRO plan is applicable to ten sites and adds tools such as a redirection manager and internal link assistant at a price of $ 199.50 each year.
The elite plan applies to 100 sites, $ 299.50 per year.
The niche SEO plug -in and tools that meet specific needs
All the above tools are comprehensive and comprehensive options. However, in some cases, you need to meet very specific needs. Therefore, let’s take a look at some SEO plugins and tools that only provide one or two functions.
1. Professional version of the mode SCHEMA Pro add an accurate pattern mark to your website without any complex code. It includes support for all major model types, including recipes, articles, courses, services, etc. You can easily select the option for your page and post type, and then let the plug -in mapping field and mark your entire site immediately. This is aThe super simple and automated process is perfect for beginners.
Price: $ 79.00 per year or $ 249
2. Reducing
to redirect the plug -in purpose to the plug -in purpose Setting the redirection to make a redirection on your WordPress website is super simple -there is no need to mess with CPANEL settings or edit your .htaccess file! All you have to do is to enter the original URL and the target URL, and the plug -in will complete the remaining work for you. But if you really want to control more, you can set the redirect condition (such as login status or browser type) or query parameters.
Price: Free
3. Internal chain juicer
Internal links are helping users experience and and Show the search engine to show your content in an excellent way. The Internet Link JUICER plugin simplifies the entire process by automatically set internal links based on your target keywords. You can also view important information, such as how many links on each page and link behavior of specific keywords. Advanced versions include more functions, such as support for classification methods and external links.
Price: The free version contains most of the functions, but also has a high -end option of $ 69.99.
4. Sound high box
Pitchbox is a powerful tool that covers a specific field of SEO optimization: link construction. Provide related websites contact information, intelligent templates and automatic emails to follow up, which allows you not to do a lot of work. In addition, it also includes a CRM tool centered on link construction, which can help you manage the relationship with the website owner. However, it is important to note that this tool is more suitable for large websites, enterprises or agency, because most small websites can handle links to build themselves.
Price: This is a custom, based on each separate website.
You can arrange a demonstration to better understand the cost.
5. Google Review Tools
Comment (especially on Google) helps improve your search engine ranking because They show that you are trustworthy. The small components of the Google comment plug -in have two main purposes: show comments on your website and encourage visitors to comment on Google. Through the high -end version of the plug -in, you can also add other platforms (such as FACEBook) comments.
Price: The free version contains most of the functions, but for franchise tools, you can upgrade to a business plan at a price of $ 85 per year.
Use the power of tools and plugins to improve your SEO
As you can see, there are many great choices, you can even combine multiple platforms for your website to combine appropriate tools for tools to combine the appropriate tools. Bag.
If you are looking for the WordPress plug -in that can help you perform page SEO optimization, then YOAST SEO is your best choice. It is super powerful, provides all the functions you need, and provides most of the functions for free.
If you want a comprehensive SEO research and strategy tool, then SEMRUSH may be very suitable for you. Although the price is expensive, it covers almost all the areas of SEO, from keyword research and audit to link construction and position tracking.
However, it is important to remember that SEO is not just page optimization, link construction and selection of correct keywords. Safety and speed are key ranking factor. After all, search engine hopes to guide people to websites that provide high -quality experience to their users. This is why we also recommend Jetpack to help SEO. It provides high -quality WordPress security tools that can protect your website, notify you when any problems, and let you restore backup when needed. Learn more about how to protect your website in detail. In terms of WordPress speed, Jetpack also provides you with CDN and delay loading functions and tools. Just click a few times to optimize your website to achieve core network vitality.
But no matter which tool you choose to use, remember to optimize your website for real people. Focusing on providing excellent user experience and creating high -quality content, you will take the right track of successful search engines.
Features of YOAST SEO: 
Google keyword planner planner Advantages: 
The automatic alternative text and title tags of the image 
As you can see, there are many great choices, you can even combine multiple platforms for your website to combine appropriate tools for tools to combine the appropriate tools. Bag. 
