When did you search yourself or your company on Google for the last time? We all do it! But most new customers will not look for you according to their names; their search will be more common. What will happen when you enter a phrase that potential customers may search for? How far do you be below the page? If someone must click on the content outside the first page to find your website, then you may not get too much traffic from a search engine.
Can this be repaired? yes!
The goal of search engine like Google is to provide relevant results. In order to get a good ranking on specific keywords, the website needs to be accurate, related content and excellent user experience -safe, fast loading, easy use. Even if you spend very little time on search engine optimization (SEO), it will be very different, and you may think that key steps are easier to get.
Understanding SEO terminology
Understanding the basic knowledge will take you a long way. Here are some terms you need to understand:
Search and query: This It is a word/phrase that searches for content to find content in the search engine. If someone wants to eat Mexican cuisine in San Francisco, they may use query such as \”the best fried corn cake in the city\”.
Keywords : Keywords (or keywords) are words you want to locate according to the content you think is searching. Know your specific audience and understand important content for them. How do they talk about your products?
Strategic using these words on your website to help search engines understand what your website is about. But do not use over -use they -this is called keyword pile, it is considered a spam, it will have a negative impact on the ranking.
Title: Each page on your website has a title label -you see in the search results You can click on the blue text. The title contains important keywords for your business, but to ensure that they are related to the content on the page.
: Yuan description explains what the searchman will discover when visiting the specific page on your website. They will not directly affect your ranking, but they are the opportunity to provide potential visitors with small sales. Keep short and seductive to motivate people to click. Fragment
: The fragment is a text displayed in the search results. The core part of the fragment is the title, Yuan description and URL.
For more information, please read Google’s statement about creating search clips.
Picture replacement text: \”Replacement text\” describes your posts and pictures in the page. It uses three ways:
Screen reader helps people with visual obstacles to understand the content on the web through reading alternative text.
The search engine uses a replacement text to understand what your image is about what is about. If your image is not loaded for some reason, the browser will display replacement text.
The use of accurate keywords in the picture replacement text may increase the visibility of Google picture search results.
Although you might really want This photo is described as \”Black Bottle Gastrotavern\”, but the more descriptive and useful text should be \”the front part of the Black Bottle Gastrotavern is covered with plants and surrounded by plants.\” Search engine results page (SERP):
SERP is a page displayed when search engines search for keywords or phrases. Depending on the factors such as location, search history and social settings, each user is unique.
How to use keywords naturally and effectively
If you have a list of target keywords related to your audience, then you take one step ahead. Your current goal is to merge these phrases to the key positions of your website in a striking way.
Add keywords to the page title
People scan SERP instead of reading them in detail, so the title needs to attract their attention.
The space you can use is limited -usually 55 to 60 characters with spaces- So think carefully. Make each pageThe purpose of the purpose immediately appeared, and at the same time, it naturally combines your keyword -don’t use it too much! Remember: you are writing this title for real people.
You may also want to add your brand name to the end of the title. This helps searchters understand who creates a page and establishes brand awareness.
The following is the title that naturally contains target keywords: The best fried corn cake in San Francisco: Find the perfect fried corn cake
This is this It reflects what fried corn cake enthusiasts may look for.
Joe’s car shop: car and truck maintenance of Orando, Florida
This title label on the local small corporate homepage highlights important keywords and serving Location.
Children’s private kicking dance courses |
Sarah’s dance studio
This may be the service page on the website. It puts the main keyword group first, and the brand/business is second.
Women’s Waterproof Mountaineering Boots | Shopbop
Free shipping
]
This may be applicable to the e -commerce category page. It highlights the main keywords and important benefits to online shoppers. Add keywords to the Yuan description
Even if your target keyword ranking is high, no one has a click -through Contact person or sell opportunities. This is where the meta description of the page plays a role.
People only see your meta description in the search engine, not on your actual website. Although they will not affect your ranking, they will preview the content on your webpage and make the searchker curious. You hope that searchters believe that they will find the content they are looking for, and at the same time make them eager to learn more. Write a clear description to highlight the most important content in the page. It does not need to be centered on keywords, although you may want to include keywords in a natural way. Another best practice is to add a call -oriented term that encourages searchists to click.
Here :
The best fried corn cake in San Francisco: Find the perfect fried corn cake
Do you want to eat the top fried corn cake in the Bay Area? Before you leave home, please check our comments on the most popular Mexican restaurants and food trucks.
Joe’s car shop: car and truck maintenance in Orando, Florida Do you need to repair your vehicle? In the past 15 years, Joe \u0026#39; S Auto Shop has been the top service center of Orlando. Believe in our professional technicians.
Call 407-555-1234.
Children’s personal kicking dance courses | Sarah’s dance studio Special attention to professional kick dance coaches at the most advanced Vancouver Studio. Click to view the price and availability.
女式防水登山靴| SHOPBOP 免运费 [123 ] Order for the best brand suitable for women’s waterproof boots suitable for hiking and casual clothes. Find Sorel, UGG, Sperry, etc.
Free delivery in anywhere in the United States
Your SEO copy Each part should be written with the real person as your target audience, not specifically for search engines. Search engines don’t buy anything -you need people to click to enter your website and choose to be paid customers. Add keywords to image replacement text Although you should merge the target keyword into the replacement text, it is more important to accurately describe each picture. If your keyword is meaningless in the context, please ignore it.
The owner of the WordPress website can directly add an image to instead of text to the editor. When you choose an image in the media library, find the \”replacement text\” field.
Description and simplicity. Imagine that you ca n’t see the image at all -a substitution text provides enough details to help people depict it? HereSome examples of the image replacement text that will be found:
Fried corn cake platter from El Sarape \u0026#39; ] Eight Joe \u0026#39; S AUTO mechanic wearing a team of blue clothes
Young dance students with red hair in private classes Brown leather UGG boots With green shoelaces
Optimized image replacement text is particularly useful for attracting search users who use images to find specific products, so it is an important aspect of the e -commerce website SEO.
How to help the WordPress website SEO
jetpack’s of jetpack The SEO tool provides you with a simple way to edit the page fragment and check the real -time preview of your page on the search engine. Before publishing any content, you will be able to see what the customer may find when searching for you.
As the search engine hopes to provide the best experience for their users, they will also consider website speed and mobile friendship when determining the ranking. The key to search engine optimization is to provide important
things to search engines and people
.
Is your website too slow? Jetpack works behind the scenes to improve performance and increase site speed.
Does your website look strange on smartphones and tablets? Jetpack users can access the WordPress theme suitable for mobile devices. No matter what device use, it can ensure that text, images and navigation are displayed correctly.
In addition There are more ways to attract the audience and understand the people who visit your website. This includes a related post function that allows readers to click on your content, website statistics to track what happened on your website, and the ability of automated social media posts.
Help the right person to find you online
For the successful SEO, the most important thing is to remember
Real people . The days of filling keywords and optimizing robots have been gone! Focus on creating fascinating languagesThe content of resonating with the target audience will help Jetpack in technology.
Each page on your website has a title label -you see in the search results You can click on the blue text. The title contains important keywords for your business, but to ensure that they are related to the content on the page. 
How to use keywords naturally and effectively 
