discount The word voucher in French literally means \”cut off\” -so you understand. Anyone who shops in the 21st century knows what it is, but is it still useful today?
The concept of discount coupons is deeply rooted in our senses, so that any banner with numbers or percentage is naturally like a coupon. But do you know that not all coupons are the same?
The following are some information about how to use WooCommerce (digital) coupons to bring you some advantages when operating online stores (especially Woocommerce stores).
What is qualified as a coupon?
Any discounts you provided to customers can be made into coupons. By incorrecting the wide label of price cuts into the definition of coupons, it is clear that they can and must be tailor -made for a specific customer segment.
For websites running on WordPress, Woocommerce is a good way to create a store immediately and immediately generate income. Woocommerce provides a wide range of coupon options, and companies can easily use these options to promote their online store sales.
Since our focus is Discussion on digital coupons.
Why do companies use coupons?
We usually reduce product costs by issuing coupons to increase customer purchasing power. If we are not careful, this proposal can easily bite us in the worst way.
When applying a coupon strategy, we try to get a balance between discounts and profitability. No matter how low the price is, you cannot reduce the price to the cost of the product.
With sufficient exercises, your inventory will always be in a flow state. If you do well, companies can always maintain uniform inventory without worrying about the dead inventory in the inventory.
The other side of freely issuing large discount coupons is the loss of the brand image over time. peopleWe will start linking your brand to cheap products. If you are already selling very cheap products, it is cool. Otherwise, at least it can be said that the transaction looks very grim.
The following is a list of reasons you should run the coupon strategy. This will help you determine whether it has a coupon for the right reason.
1. Create a sense of urgency
There are two functions of creating short -term coupons -it clearly states how long they can buy at a cheap price and make them choose faster than usual. In any case, your industry may be full of choices. Therefore, providing a coupon that you know to bring better transactions to customers will make balances beneficial to you. In addition, by doing only a short time, customers now give priority to your offer instead of your competitors.
2. Overcoming the old inventory
You may have products that are gradually withdrawing from your industry. But there may still be some customers who want to buy it at a cheap price. Using coupons here is good for you. Provide a much lower price that keeps in the scope of profit to keep your inventory fresh and updated. You can even
Try to bundle these products with on -demand products
so that your customer’s shopping cart is much cheaper than the actual.
- 3. Help loyal customers to buy more
once your product quality is best in the industry, you will be the best, you will you Generate a good follower. Coincidentally, you will see the number of loyal customers who are preparing to invest in your products or services steadily increased.
to reward existing customers with exclusive discounts to ensure their long -term sense interest. This will also improve the relationship between customers and business, because your customers may express their opinions with other potential users on their products. You can also use the existing user base to test it before the new product is disclosed.
- 4. Attract new customers to the store
The coupon is to let your customers know more about the range of the product you sell Effective way. This may invite customers to use other categories they originally ignored.
Creating a new user from existing customers is another benefit of coupons. Let customers know what they get through coupons to make them more satisfied with sales, because customers will expect all your products to have the same quality. The coupon and banner displayed on the login page of most websites mainly attract customers’ attention. If your product is just fuzzy and interesting, the discount of coupons will leave a popular impression on customers and keep them staying longer.
- 5. Encourage purchase
Your store may have all products that customers may need, but may still lack mild promotion Come on sales. The coupon fills this gap, which is particularly effective in this regard.
The discount coupon creates a profit atmosphere around the customer
, Help them buy more things they first wanted to buy. The coupon directly applied to the shopping cart can significantly reduce the opportunity to abandon the shopping cart . This has increased the conversion rate from leisure browsers to satisfied customers.
- 6. Promote sales through social media
- Publish interesting product videos or attractive pictures. However, in terms of social media promotion, nothing can be compared to defined and clearly clicked discount coupons.
A clear -defined coupon can immediately drop the total amount of your shopping cart, which is a seductive transaction -a more likely easy -to -click option.
Creating a social media activity around coupons attracted more direct customers from social media instead of final visits through brand promotion.
Is there a different type of coupon?
The store can provide customers with discounts to customers in a variety of different ways. In order to carry out general grouping, we divide them into general coupons and digital coupons.
一般优惠券[123 ] 1. Percent discount coupon
The best way to give customers The total amount of shopping carts is within one hundred dollars
is to be the best way to be
is to be the best way to
is to be the best way to . Their product increases percentageDiscount. Because the discounts of less than 10% of any product usually look boring, a higher discount percentage looks good and will not significantly reduce your profits.
A percentage discount for each project, project team or batch project.
- 2. US dollar discount coupon
Discounts involving fixed price reductions can help customers understand the fees they paid easily. Essence This is an effective way to buy expensive commodity coupons, because when the total number of shopping carts exceeds hundreds of dollars, 10% are always higher than $ 10.
This is a more visual quotation, because they actually save a certain amount by purchasing products.
- 3. Seasonal discounts/gifts
No more than occasional free gift vouchers or seasonal discounts. Explain how you evaluate your customers. Seasonal discounts such as Black Friday, Christmas and even returning offers have been fully tested by seasonal discounts.
Digital coupons
- 1. able coupons
123] These are mainly customers who can save the coupon purchased in the future. You can send them these coupons to them through mail, social media or your website. Stores often use these coupons to attract extensive interest, because this is an easy -to -share choice for customers who are interested in the types of products you sell.
2. Mobile phone coupon
- Mobile coupon is another kind of attracting more customers to your store and encouraged them to buy easily Way. The nature of these coupons is set like this, that is, only those who buy through your mobile applications can get discounts.
- Interesting for mobile applications of your store is a very effective way to promote sales because it can reduce the average cost/purchase time of customers.
3. Coupon code
- If you say magical words or numbers, or both, these discounts then discount Be applicable. The coupon code is usually a combination of words and numbers of the brand they purchased. Once entered, the total number of shopping carts at the sales point will be reduced.
- Some websites canTo mine on the entire Internet, find your customers with the available coupon code, these coupon code can be used for future purchases. This is another way to improve your popularity in different audiences.
This is our best WordPress coupon code plug -in list for 2020.
4. Automatic discount
- This is the easiest way you can help your customers reduce the total number of shopping carts when checkout. No need to or remember the code, these are discounts that are automatically applied at checkout. Customers are more interested in buying from you to get future discounts.
- The automatic application coupon can only be seen at the checkout, so it may have one of the two influences on customers.
Customers are more interested in buying from you to obtain future discounts.
Since it is only visible on the checkout page, customers who abandon the shopping cart will not be able to see it.
If your client is satisfied with the total number of shopping carts, it sometimes becomes unnecessary discount.
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- Digital marketers around the world are constantly repairing new forms of coupons, so this list is just a moderate representative of basic types.
Will it improve the sales of your store?
Let’s consider how digital coupons affect your business. You already know that adding all types of coupons is not the right way for your coupon strategy. It’s time to understand the benefits and stupidity of the use of coupons:
Create revenue advantage
Online -sharing coupons can be easy Attracting new customers to your store
Digital coupons are a way to share your gratitude for your customers through your website.
Discounts can help you keep the inventory at any time and encourage fresh products regularly.
The purchase power of existing customers has increased, and the increase in future purchase opportunities has also reduced the abandonment of shopping carts.
Invite them through digital coupons, your social media work will be directly returned.
- You can increase your email subscription by redeeming the coupon by allowing them to log in to your website.
- The disadvantages of income overflow
A separate discount login page will help merge your efforts.
Digital coupons have greatly reduced the time when customers use coupons.
You can explore the new audience by freely sharing discount code and coupons.
If you are not careful, the coupon may reduce the value of the shopping cart and minimize it Your profit.
Inadequate coupon strategies may make your brand look cheap in terms of quality, and customers may hesitate whether to buy it completely from you.
For more information about the type of coupon, you can read our blog and understand how to use coupons and its type.
Add the coupon to your WordPress store through Woocommerce
WooCommerce provides one of the easiest coupon options in WordPress. With extensive functions, they are used by stores around the world to seamlessly run their coupon strategies. You can read our detailed blogs for setting off coupons for your WOOCOMMERCE store in order to start using it immediately.