The workload is very large -participating in the Facebook group, studying the correct theme label, looking for unique images, creating new content, and replying to comments. Everyone said that social media is important, but honestly, you have 200 other tasks to complete every day. Your favorite may increase, but if it does not produce sales, it is difficult to prove the rationality of this work.
But the business leader praised the social media for sufficient reason: if it was used properly, it would be very powerful. Add some verified steps may be what you need to make full use of your work!
How to produce sales through social media
The main reason for being difficult to transform social media followers into customers is very simple: people do not open social networking The media plan to shop; they browse other reasons. Everyone is so, even your most loyal follower. Your most difficult task is not to attract their attention, but
to keep for a long time for them to consider what they log in without plan .
When someone wants to buy it from you, they will directly enter your e -commerce store instead of not Your Twitter’s summary.
Does this mean that social media cannot produce sales? Not at all. But it is best to use social media instead of direct sales:
1. As the source of the new clue
2. As a place to attract existing potential customers, followers and customers 123] In the end, they will need to buy the products you sell -and because you establish a relationship with them through social media, they will go to your store.
There are six methods here that can transform more social media followers into paid customers:
1. Direct offer
People pay attention to you There are reasons, which means that they will be more likely to accept direct sales discounts than those who are completely unfamiliar with your brand. bid!
Sales should not be your main social activities, otherwise you will lose people’s attention. But followers are enthusiastic audiences and have a common interest to what you provide -it is a huge mistake to fail to contact them.
Photo https://blockscape.com/ [[ 123]
Provide special discounts for limited time. Provide a discount with the theme of holidays. Hold the competition. Launched new products. If your business sales people need daily products and services, the best opportunities for direct sales in social media will appear. If they see your offer at the right time, they will be more likely to respond.2. Marketing to someone who does ] Social media are constantly emerging clicks, rolling, likes, viewing, comments and attention.
This means that your posts and advertisements are just a large number of uninterrupted activities, and most people just interact passively. Re -marketing reminds people that you have attracted their attention and provide them with another purchase opportunity. This is a good way to contact a small group of potential customers directly with a small group. The re -marketing on Facebook is particularly effective: it usually provides a higher participation rate and income than other Facebook ads. To this end, you need to install Facebook pixels -a line of code to track the specific visitors of your website so that you can contact them again on Facebook. Free Facebook for WooCommerce extension allows you to easily perform this operation and track conversion, advertising effects and re -marketing activities so that you can optimize social marketing and increase income. You can also connect your website in real -time chat function with Messenger so that your historical records with each customer will be stored across the platform.
detailedSolve Facebook for WooCommerce.
3. Use existing content to attract people to visit your website
The best thing you can do is to let social media followers click to enter your website. Once they are there, you will get their full attention. When you share a variety of content at a sufficient frequency, potential customers will eventually see what attracts them to click. But what post do you post? You can use the existing page, for example: Blog Article
Product
Service page
About page will be will will be will will be will will be will will Compared with competitors with competitors
Free trial or other potential customers generate discounts
Log in
- Almost every page on your website can become The basis of social media posts. Why? Because each page should provide something for
- -problem solutions, tips and strategies, video recommendations, competition drawings, understand you and understand your unique opportunities, and useful ones Information, such as your transportation policy or member option.
- 4. Email address transaction resources
your target audience
Because your followers are enthusiastic audiences, they will accept your proposal. But it is very easy to pay attention to companies on social media -the same is true of canceling attention. They have not made much promises. There is a big gap between followed by the company and the purchase of them. Free or low -cost potential customer generation services help to reduce this gap. They encourage potential customers to take more steps on your business without buying anything.
Photo https://www.goveer.com/
You should be on your website And social media offers lead magnets. They should be designed for your target audience, not for the public. The key to effective lead magnets -people will give you their email address to obtain -it promises to solve a specific problem. Example includes:
e -book
Guide
InvestigationFree trial period
Competition
White Paper
- Inquiry
- Any goal of any free lead magnet. It’s very simple: get their contact information. Generally, this means an email address that allows you to continue to market to potential customers in a concentrated way and interact with potential customers. If they open your email, you will attract their attention. You can send emails again and again: video, long -term sales copy (this is often more effective than ultra -short copywriting), special discounts, limited time discounts and new products.
- 5. There is empathy for your audience
Social media let them enter the door. Email ends sales. It starts with lead magnets and you can advertise on social media.
So far, there is a principle behind all the strategies you read: real.
People do not want to be sold. They are looking for answers and making life easier or more happy. They want to be inspired, improving their situation, or feeling understanding by someone.
You can figure out how to provide the answers to meet these needs, and you will win the favor of potential customers. Not all answers must be directly related to your product! Show himself as a problem solving person, a person who truly cares about improving people’s lives, rather than always sells.
Use this concept of solving problems to develop potential customers to generate products. To solve specific problems and make your solution easy to digest.
When you show your ability and attention to the problems facing the target audience, your authority and trust will grow. In other words, you will realize the goal of each company that the marketing legendary character Dan Kennedy referred to: no longer becomes a nasty pest and a popular guest.
Buy people from their understanding, likes and trust. They buy from popular guests.
6. Follow up!
The clue is great. The first purchased customers are better. However, if you want to develop your business, you need to establish a more lasting relationship with customers. You must learn how to follow up.
You can follow up with telephone, email, SMS, direct mail or Facebook Messenger. Follow-UPS expansion allows you to contact potential customers and customers through emails through emails through emails.Use follow -up, you can do most email platforms to allow you to do everything -track the opening rate and click rate, divide your email list into smaller groups, and arrange emails in advance.
You can also try more radical strategies, such as sending personalized coupons printed with the name of the recipient.If one of your goals is to attract traffic to the actual position, then this is a great strategy.
See what you can do with subsequent actions.
Make full use of social media