As you learned in the nine methods of using social media, online stores are preferred to consider priority consideration Social media marketing may be profitable. There are dozens of platforms, each platform caters to unique audiences with different interests, characteristics and positions.
But the dispersion of yourself too carefully will make you unable to succeed. So which social media platform should you pay attention to, and how to succeed in combining your efforts?
The more popular social media platform
Facebook
Who is above?
Because Facebook is the most widely used social media platform, you can access:
2.5 billion monthly active users of each age group.
As many as 80% of the millennials and X generation.
Elderly -they are the fastest growing people in Facebook. Nearly 40% of the people born before 1945 used Facebook.
People all over the world -only about 10% of users in the United States and Canada.
What can you do?
The powerful advertising platform allows you Supplementary relationship positioning advertisements, collecting potential customers, promotional videos, pictures or recommendations, send direct messages, etc. Stores can create specialized business pages to share information, collect comments, get attention, and interact with fans.
You can also build a
Facebook store, users can easily view the product on the platform, and then buy it on your WooCommerce website. This expansion program will synchronize all your store data, so you don’t need to manually add each product.
Who should use it?
Almost any brand can find a way to use Facebook’s diverse audience and tools. If you can only focus on a social media platform, this is usually your best choice.
Instagram
Who is above?
Use Instagram, you can access:
37% of Americans and 75% 18-24 years old.
There are more women than men.
Fans of almost everything: fashion, car, food, natural, sports, travel, health, etc.
What can you do?
Instagram is image -centric. Although you can add texts and interact with followers, most people quickly roll to browse their instructions and stop and appreciate the photos they like.
It belongs to Facebook, so even if you do not have the personal information of the store, you can use Facebook’s advertising platform to contact Instagram users. You can also advertise directly on Instagram’s platform, although positioning is more limited than Facebook.
Instagram influencers have become very important for enterprises. In some cases, they are celebrities outside the social media, but many of them are famous for their work on Instagram. By generating unique and related content, they have received reputation and attention from a group of people interested in specific themes.
Cooperating with the appropriate influence to promote your product to provide instant verification for your brand, and and also provide instant verification, and Help you contact a specific audience that is usually unable to compete with the advertising platform.
Photo https://www.stroopwafels.com/ turbine
Who should use it?
Instagram is the perfect way to find more people who appreciate your aesthetics. But companies in almost any industry can find a way to express their brand and products in a visually way. Twitter
Who is above?
Using Twitter, you can access:
Audiences with about 145 million users have paid advertisements.
About 50 million people are from the United States, 36.77 million people are from Japan, and 14.1 million people are from Britain.
Generally speaking, young people,Those who have received higher education, actively participate in politics and community undertakings, and income are higher than the average level.
What can you do?
You can send text -based messages limited to 280 characters. Tags (systems for organizing content types) are very important on Twitter because many people search for them to find related tweets. In recent years, pictures and videos have become more and more common. By multimedia tweets and labeling tweets always have better participation.
Unlike Facebook, you may want to limit the frequency of your posts, Twitter can update multiple times a day -or even once an hour, as long as you say the content can add value to the community.
Who should use it?
If you want to contact young people who are willing to learn and play a positive role in society, Twitter may be the right choice. It is also useful for fast customer service.
YouTube
Who uses it?
YouTube has nearly 2 billion users per month, you can access:
[ 123] 73% of the US adult -it is the most commonly used social media platform for adults in the country. 81% of the 15-25-year-old people in the United States Global audience-only one-third of the video is English, and only 15% of the platform consists of American members.
What can you do?
You can create and publish your own video content, sponsor the video of popular creators, and use banner or video ads for advertising. You can also locate advertisements to users based on interest, population statistics or purchase intentions.
YouTube ads use the same platform as Google Adwords, re -marketing advertisements and Google shopping. The positioning is not as precise as Adwords -although you can predict user interests and shopping intentions, it is not exactly the same as that when someone searches for \”dog designer flea collars\”.
Search on YouTube is very important, which is beneficial to you. For the masonry of your salesIn terms of, the ideal buyer may search for \”how to build a fire pit.\” By making videos about this theme, you can win customers and help them achieve their goals.
Who should use it? Like Facebook, almost all companies can benefit from YouTube. But this is especially true for those who need to display or can show \”DIY style\”. Video is suitable for various companies. You may think that cosmetics do not need a lot of explanations, but the makeup tutorial is very popular. If you sell online courses and create a preview of a small amount of high -value content, you can convince viewers to buy full courses.
pinterest
Who is above?
With Pinterest, you can access:
300 million active users, one -third of which is in the United States.
More than half of the U.S. millennial generation.
80% of the children of American women are between 18 and 64 years old.
83% of women are between 25 and 44 years old.
Why is there such a big problem? This is the same as the people who make decisions in American families. In other words, although the scale of the audience cannot be ignored, the purchasing power makes it a huge opportunity.
What can you do? Like Instagram, Pinterest’s main focus is the image, but it also has a strong search function, which makes it a plan to be from the meal menu of this week to the upgrade, wedding or holidays of major families this week to major families, weddings or holidays. The excellent resource of the matter. In fact, many people think that Pinterest is more like a search engine, not a social media platform. If someone searches for \”healthy Italian chicken dinner recipes\”, dozens of pictures will appear. Users can quickly save their favorite content into the \”Kanban\”, and then return to make the menu later. If your company sells raw materials, consider making a beautiful needle for the recipes you sell. Some people may choose the recipe, check your products and include them in their shopping list.
Photo https: // bambooclothing.co.uk/
Who should use it?
On most social media platforms, people are entertaining, acquiring information and information and concentration Friends interact interactive. For marketers, you must use your information to interrupt this experience and hope that users will respond positively. But Pinterest may be very good for enterprises, because people actively use it to plan to buy:
85% of women planning to plan life on Pinterest. 58% of people say it helps make a shopping decision. 70% of people use it to find watches and accessories.
50% of people use it to find food and drinks.
If your product is very intuitive or related to life events that need to be planned -holidays, family decoration, weddings, clothing -you can thrive on Pinterest.
Professional reminder:
Group viewing is a good way to maximize your time on Pinterest. The team committee built around specific themes -clothing creativity, health recipes, and educational resources -all members contributed a needle. Because the content you posted on the group board will contact your followers and other members, it will get more natural influence. You can join the board directly on Pinterest, or use tools such as TailWind Tribes to find like -minded companies.
Lingying
Who is above?
LinkedIn has nearly 700 million users. You can access: One -quarter Americans and 50% of people have a college degree.
Global audience -70% of users are not in the United States, of which 211 million are in Europe.
Young professionals -80% of the advertising audience of LINKEDIN is 34 years old.
For those who want to start or improve their careers and seek talents, LinkedIn is definitely a platform.
What can you do?
You can create a company page to publish updates, pictures and other content. Your team members can also attribute their work to your page.
LinkedIn’s advertising function is very suitable for recruiting new employees or establishing business relationships, and like many other social media platforms, you can locate the list of previous website visitors or uploading customers.
The best part is that you can be able Personnel positioning. Therefore, if you want to contact all the sales representatives of the enterprise work in your industry, you can do this very effectively.
Who should use it?
If you are looking for new team members, selling products to other companies, or providing products that professionals may find useful products -clothes, small tools, time -saving diet, office furniture, etc.- Linkedin is your ideal choice. Social media is in action In order to give you some inspiration for how to use social media to develop business, we have created two fictional companies and outline how they use more how much they use. Platform.
Service and Retail Combination: Woogroom
Introduce woogroom! Our fictional dog beauty company has a physical location that provides services and sells products in the store. They also have an online store selling beauty tools.
FACEBOOK:
Facebook is the base of all social activities of Woogroom. There, they published a comment showing their address and contact information, and shared the irresistible dog photos and useful blog articles. They also connected their WOOCOMERCE store to sell more easily on Facebook and Instagram.
Woogroom knows that the content is king, which is also an important reason why they use WordPress and Woocommerce together. Every week, they will publish a blog post about dog beauty, and use Facebook’s re -marketing pixels to share these posts and new offers with people who visited their website in the past.
Through regular display dogs and praise, they will prove their value to potential buyers. They do not often promote special discounts, but when they do this, many of their followers will become new and happy customers!123]
Interest:
Woogroom creates a new piping every day to display photos, new products and home beauty skills before and after. They posted photos of different types of dogs, colors and styles to establish contact with everyone in the audience. Because they know how powerful Pinterest’s search engine is, they have added related theme labels to show potential customers. They also joined a Pinterest Group Committee about pet care and came into contact with a new dog owner.
WOOGROOM won followers who like to see cute animals in their feed. Most of them are dog owners, and many people buy shampoo and other supplies from their online stores.
Instagram:
People like to pay attention to animals on Instagram -JIFFPOM have nearly 11 million fans. Our beauticians will post photos of beautiful dogs, and establish a connection with the local pet owners who want their dogs as cute as they want their dogs through some advertisements and efforts. WOOGROOM also cooperates with an influential person, the latter shared her dog’s photos after sorting out and used their products to post videos.
YouTube:
Woogroom made a guidance video to provide value for users who want to sort out dogs, but this also brings new business because the audience’s woogroom’s woogroom The work is impressed. This is a proper way to \”show off\”, usually more popular than destructive advertisements.
In these videos, Woogroom found a way to show some of their retail products and include purchase links. They do not need to sell long -term sales, but they will quote more useful content on their website. After reading the content of YouTube, Woogroom can attract them again by re -marketing ads and turn many of them into customers. Service -oriented business: woofirm
When you think of social media, you may not immediately think of lawyers, accountants and financial consultants. However, if they can use it to provide value for the ideal audience, they can also succeed. The following is how our fictional accounting office woofirm will use social media:
Twitter:
Because people on Twitter often often Pay attention to the current problem, Woofirm has joined the recent recentDialogue of financial events, and provides useful prompts and knowledge. Tags may be more important than any other platform, so Woofirl uses them to find dialogue on related topics.
Someone may send a tweet saying, \”Card on this QuickBooks question. Why is my sales tax incorrect?! Is there #Accountants here?#Help.\” Through rapid response, WOOFIRM got a new new new response, and WOOFIRM got a new new new response. Followers and future customers.
Lingying
:
WOOFIRM creates high -quality ideological leadership blog articles on its WordPress website, and distributes these articles on LinkedIn to potential customers among potential customers Establish reputation. They use LinkedIn’s advertising platform to expose specific business types and people with related positions.
When Woofirm has a vacant position, they will publish it to LinkedIn and advertise for everyone who has received accounting related education from their region.
The sales team of Woofirl used LinkedIn to contact old colleagues and establish a relationship to transform into a new business.
Facebook:
Customers of WOOFIRM on Facebook, so it is a good place to store general business information and share updates, blog articles and discounts.
They also used Facebook to re -market to potential customers to provide non -invasive and valuable content and suggestions.
YouTube:
Woofirm knows that YouTube audiences often look for solutions they can solve. By answering common accounting -related questions, demonstrating Excel skills, or displaying a faster way to complete the task in Quickbooks, they contact business owners in non -invasive ways and transform many of them into customers.
Many governments around the world have formulated special financial plans to help enterprises during the COVID-19 crisis. After knowing this, Woofirm shot a video about how to apply for assistance in the local area and published it to YouTube. It adds value to the community, is highly related, and has stimulated some business owners to seek professional help from Woofirm.
They also interviewed customers once a month and made them into a three -minute video, telling a short story and praising their services. In addition to YouTube, woofirm is also usedUse Jetpack’s WordPress video hosting to publish this video to Facebook, LinkedIn and their own website. At first
Almost any company can achieve success on social media; the trick is to choose the correct platform and concentrate.Use each biggest advantage instead of publishing the same content everywhere.By combining a series of contact points, you can expand the audience, show professional knowledge, stimulate interest, attract new buyers and cultivate customer loyalty.
When Woofirm has a vacant position, they will publish it to LinkedIn and advertise for everyone who has received accounting related education from their region. 